Chapter 324 Unspoken Rules of Capital, Beware of Ofo!

After all, Huang Zhaoxi is the best capital tycoon, and he forcibly suppressed the shock in his heart.

He poured a glass of wine for Xi Ming, and then filled it for himself, this was the first time he took the initiative to drink on his own.

There has been no such surprise for many years, although he is not very old, but he became famous very early, and he has never taken other people to heart, although on the surface he will be very humble.

The person in front of him touched him from the depths of his heart, and he was actually a low-key king.

"Are you really the boss behind the sharing bike?" Huang Chaoxi now knew Xi Ming's identity, and asked again idiotically.

Huang Zhaoxi, as a leader of the young generation, is very arrogant, and his natural vision is also very high.

It's rare to be shocked.

He didn't understand why Li Ka-shing gave the couplet he treasured in the study to a young Xia City Business School MBA student who was mediocre in all aspects, and after knowing that he was the pioneer of Huaxia shared bicycles, it really surprised Huang Zhaoxi.

I remember that at the beginning of 2017, the senior management of Huaxia also met in person, but at that time, the outside world did not release his photos...... At most, it's just a mayoral exchange.

Seeing a different color flashing in the other party's eyes, Xi Ming didn't expect that his identity as the creator of shared bicycles was so easy to use.

"Come on, Brother Xiaoxi, my big brother congratulates you, Xiongbai shared bicycle listing is absolutely no problem, congratulations, you will be the chairman of a listed company in the future." ”

"Hehe, I want to go public, and I also want to eat, it's not as big as Brother Huang, your family is big, and you are already the chairman of several listed companies......"

The two young elites now have each other in the same position in their hearts, and they are on an equal footing.

For Huang Chaoxi, it was not so much that he had dinner with this young man for the couplet, but now he was not talking about the couplet, but he wanted to make friends sincerely.

Businessmen are shrewd and fickle.

However, Xi Ming was completely aroused by Huang Chaoxi's enough appetite.

He was very interested in gossiping about the thrilling capital markets.

has always asked Huang Chaoxi to tell him the doorway of the capital world, because he will sooner or later kill that road in the future.

Just do some homework ahead of time.

This kind of opportunity to communicate with the strongest in the industry is hard to come by, everyone has their own things, maybe there will be a second such intersection in the year of the monkey.

There is a saying that what is called, make friends with successful people, make yourself better, communicate with the strong in the industry, and you will also get the light of his professional rice grains, although it is less, but it is the light of wisdom.

A thirsty heart.

Huang Chaoxi saw that he was so curious and studious, so he began to tell the truth about some industries with this Xi Ming, who has great potential in the future.

He's ready to make a true friend.

"Brother Xiaoxi, attracting enterprises to rush to IPO one after another, this is actually behind the huge IPO "cake", there is a chain of interests that runs through the entire IPO process. ”

"Brother Huang, I am in the industry, and I don't have a deep understanding of capital, if you don't tell me a little more detail, otherwise I won't understand. Xi Ming spread his hands helplessly.

"In fact, there is nothing particularly rare and complicated, simply put, the investment bank is the protagonist in the IPO intermediary, and the accountant and lawyer are the supporting roles, accompanying the investment bank to the rivers and lakes. The brokerage is responsible for overall coordination, the accountant is responsible for auditing, the appraiser is responsible for the appraisal, and the lawyer is responsible for legal affairs. ”

Xi Ming nodded.

He took the information he needed.

"In the IPO business, investment banks are responsible for fooling people, while lawyers and accountants are responsible for telling others that what the brokerage company says about fooling you is true. This metaphor is very eloquent. In addition, PE is another force that cannot be ignored in the IPO process. More and more people are flocking to PE because it's so attractive. Suppose that 100 million yuan of funds are invested in 10 projects on average, and a project is 10 million yuan, and finally as long as 2 projects are successfully listed, if the return on investment is 20 times, the income of 2 projects is 200 million yuan, and the investment of 100 million yuan is equivalent to earning 100 million yuan, which is the characteristic of PE in our country. ”

"Such a huge profit?" said Xi Ming, a little questioning.

"Of course, capital is money to make money, who will do it without money?" Huang Zhaoxi said very explicitly.

"Since it's a chain of interests, how did they form it?" asked Xi Ming again.

"Your question is to the point, in the era of IPO profiteering, the ecological chain is strung like this: the upstream is industrial capital, angel investment, PE/VC, surprise shareholders, etc.; the midstream is all kinds of intermediaries: securities firms, investment banks, accountants, law firms and consulting companies; the downstream includes some media public relations, new agencies, etc.; until the end is the last retail investors who have been cut off. ”

"Going public is to harvest the meat of retail investors?"

"The end result is this, the big fish eat the small fish, and the more realistic words are that the wool comes out of the dog, and the pig pays for it. ”

"You're talking about this is the unspoken rule of capital?"

"It can be regarded as so, so every enterprise wants to make a fortune through capital. ”

Yes, now those companies and enterprises that have a little bit of a market are either queuing or on their way to the queue. For most businesses, an IPO is a difficult and lengthy process.

You know that you can make money, but you have to queue up, first you have to be able to afford to wait, and then you have to get through the relationship, and you have to have a capable third party, otherwise it has nothing to do with you.

Since he said that Xiongbai shared bicycles want to go public, Xi Ming continued to ask, "If I am in China, what will our company do?"

"If you choose to list in China, you need to go through a three-year counseling period before submitting materials to the CSRC, and you also need to pay upfront fees to the institution, and you also need to pay huge and intangible costs to make various adjustments for listing. Until the last resort, or even the loopholes that are difficult to fill, the enterprise will not withdraw from the application at the last minute. Because the cost is really high. ”

In addition, from the perspective of the process, there are dozens of links such as the appointment of intermediary service agencies, due diligence, enterprise restructuring, counseling filing and announcement, stock initial offering, meeting, questioning, feedback meeting, pre-disclosure, preliminary review meeting, issuance review meeting, sealing, post-meeting matters, and approval of issuance. ”

"There are so many twists and turns, you can't kill people. "What Xi Ming hates the most is that kind of cumbersome administrative procedures, and many links are just superficial things.

"Oh, not only those, the IPO process in China is long, and there are many reasons why enterprises are ultimately denied, such as related party transactions, peer competition, profitability doubts, enterprises cannot explain the future digestion capacity of the planned production capacity of the fund-raising project, the authenticity of the declared company's financial data and the quality of other information disclosure, and the company's violation of social security and tax laws and regulations, any small flaw may become the lifeline of the enterprise. ”

Xi Ming nodded.

Huang Chaoxi also began to treat Xi Ming as his own, and told him the most important one.

"Brother Xiaoxi, if you want to go public, whether at home or abroad, you should also note that in the IPO process, companies are often very low-key, and they are afraid of the eyes behind them. Among them, questionable words such as "whistleblower letter" and "media exposure" often become obstacles for enterprises. For example, on the eve of Mengniu's listing, the company was framed one after another. The person in charge of the liquid milk department of its main competitor paid more than 4.9 million yuan late to a subsidiary in a city, causing it to spread rumors that it was unfavorable to Mengniu. The public security organs verified that in the five operations they carried out, the print media and the Internet in 11 provincial capitals across the country published hundreds of articles slandering Mengniu Dairy. ”

"So the series of crises that occurred in the companies that entered the listing process have been proved that a company that was not very interesting may be involved in a crisis event in an instant because of the listing. Beware of your competitors, now you have the biggest competitor ofo, if you go public, he will be a hindrance, this is inevitable. ”

Huang Zhaoxi was realistic again, and pointed out the problems that Xiongbai shared bicycles would encounter when they were listed.