But I have to say that from a businessman's point of view, if you can do the advertising placement of movies, it is indeed a pretty good way to advertise and publicize, otherwise in the previous life, there would not be so many manufacturers and companies rushing to cooperate with these film distributors.

"Try to contact the other party, if we can really win this advertising placement cooperation, it will play a great role in promoting the sales of our "Fallout" abroad. Wu Feng said.

After all, the theme of the "Fallout" game and the movie theme of "Mad Max 4" are too consistent, they are all wasteland apocalyptic types, the user group is basically the same, and the conversion will not be too low, which is what Wu Feng desires, a good way to open up overseas markets.

"Okay!" Chu Lingyan nodded, "And ...... Do you think that if this ad placement cooperation can be negotiated, how much budget do you think is appropriate?"

Wu Feng tapped the table with the index finger of his right hand and fell into a brief contemplation.

If I remember correctly, in the previous life, the final global box office revenue of "Mad Max 4: Fury Road" was 375 million US dollars, which is equivalent to about 1/5 of the audience exposure of "Transformers 4" if the box office is converted into audience exposure in a certain sense.

"About 8 million to 10 million RMB!" Wu Feng said.

Some people may question that celebrity endorsements are only 5 million, why do the advertising placements of films cost 8 million to 10 million?

Because the time of cooperation is different, celebrity endorsement cooperation generally has a time limit, and of course, it is not excluded that some popular stars directly sign long-term endorsements. The implantation of the movie is permanent, that is, as long as each audience watches the movie once, it can bring an exposure.

Moreover, after all, "Mad Max 4" is a Hollywood-level sci-fi movie, and its broadcast range, global exposure, and box office records are definitely far higher than most domestic movies.

For example, "No Man's Land" was also winning a box office of 260 million RMB in China at that time, which is equivalent to a global box office of 40 million US dollars, and the exposure of the two films is not of the same magnitude at all.

Of course, Wu Feng agrees, both movies are definitely good movies!

The question is, as a businessman, how do you dig out their value, and the benefits they bring to yourself and the advertising effect is very important.

"Understood, I'm going to contact the other party!" Chu Lingyan nodded.

In my impression, "Mad Max 4: Fury Road" is distributed by Warner Bros. in the United States, co-starring Tom Hardy and the goddess Charlize Theron, and the movie quality is very high, no less than the "Transformers" series.

It's only because this series has been released again after 20 years, so the interval is a bit long, so I can accumulate my own fans and unite some users like "Transformers".

But in the previous life, "Mad Max 4: Fury Road" scored a brilliant record at the Oscars that year, winning 6 awards at the 88th Academy Awards, plus 4 nominations, and its ratings in major film media were also very high.

Because this movie is too hardcore, too exciting, and too in line with the signs of a man's blood.

The kind of modified cars on the wasteland desert are racing wildly, fighting passionately, and the collision of blood and fire are still deeply remembered in Wu Feng's mind.

If Ling Yan can win the advertising placement of "Mad Max 4" this time and expand the global exposure of "Fallout", it will definitely be a great achievement.

And for "Fallout" and the company's future global reputation, it will also play a good role in paving the way.

…………

Three days later;

"Unfortunately, Warner's side turned down our placement, supposedly because of a strong objection from director George Miller, who didn't want his classic series to be 'corrupted by commerce,' at least that's what the other business people told me. ”

After learning the news, Chu Lingyan looked slightly depressed, after all, this is a good opportunity for "Fallout" to be promoted to the world, and the fit between the movie and the game is too high, and the conversion of users should be very good.

It's a pity .......

"What is Warner's attitude on the other side?" Wu Feng continued.

"Their intention to cooperate is quite strong, after all, who can't get along with money, and as a distribution company, they also have to make income and box office guarantees. ”

"If that's the case, I think there's still hope, we have to fly to the United States! Let Xiaowei help book a ticket, as long as you go there in person, you can have better communication with both sides!"

"Xiaowei is there now, but I need to be responsible for the communication between the two sides, so I stay at the headquarters. Chu Lingyan said.

"Oh, then it's better for the two of us to go out together! This matter is still quite important for us to open up the overseas market of "Fallout", and it is also a key battle, and I think we must go all out to fight for it. ”

"Okay, then let's leave early tonight, and we can catch up and rest on the plane in the evening!"

"Hmm!" Wu Feng nodded.

In this world, there are many things that cannot be solved by simple phone calls, prophecies, and text chats, and the key to many business cooperation is to make the impossible possible, and to make dead wood come to life, you still have to sharpen your head to create.

Since I finally came to a parallel world, and it happened that "Mad Max 4" was just about to be released, and the user attributes matched, Wu Feng had to fight for it in person no matter what.

This is an opportunity and a challenge!

…………

Soon, Wu Feng and Chu Lingyan both came to the United States and met Xu Yawei at the headquarters of Warner Bros.

Under the recommendation of the other party's business assistant, the two parties came to the office together.

There, in addition to a few people, there was a Warner Bros. commercial manager, Mr. Card, and his assistants, as well as George Miller, the director of "Mad Max 4."

George Miller happened to come to Warner's headquarters during this period of time to negotiate with them on the arrangements for the film's online release, and it happened to bump into Wu Feng.

Like in his previous life, this well-known Hollywood director, with big black round glasses and gray-white hair, looks a little unhappy today, obviously the same problem as before.

He doesn't want his 20-year-old Mad Max franchise, one of his proudest film series, to be corrupted by shameful commerce.

"Mr. Wu, I don't know how good your game is, maybe it will hurt my movie, you know?" Miller looked upset, but spoke in a polite tone.