Summer sweetness comes out of the door.

The newcomer was so arrogant that he actually brushed the leader's face.

The people present scolded the newcomer for being ignorant.

After snatching the door.

Wang Hui felt like she had become a sinner.

"Tiantian, you have offended the investor, I am afraid that there will be no good life in this crew. They may delete your scenes. ”

"Teacher Wang, it's okay, I'll take a trip by myself, you didn't hurt anything just now, right?"

"I'm fine. ”

At this time, Xi Ming was brewing a plan in the sea view room, and he closed his eyes in the room and pondered.

Xi Ming in the entertainment and culture industry was originally not prepared to dabble, but now he has an idea.

Now with various investments, he still has 50 billion cash flow funds.

Godsister Xia Ritian wants to enter the film and television industry, those companies are tired, he has seen too many dark things in the news, he doesn't worry about Xia Ritian alone.

He has a large amount of money in his hands and is always looking for a direction to invest.

Now he has the idea of setting up a film and television media company, and he is now involved in industries ranging from catering, hospitality, transportation, security, energy and automobiles, artificial intelligence...... Blossom more, entertainment, culture, film and television media, he also wants to join his own career map!

He also wants to build his own big entertainment empire like the three giants of Alibaba, Tencent, and Baidu, and his heart seems to be hot again.

Nowadays, the life of an ordinary person is basically occupied by BAT, B is Baidu, A is Alibaba, T is Tencent, BAT is the abbreviation of the three major Internet companies of China, Baidu (Baidu), Alibaba Group (Alibaba), and Tencent (Tencent).

Let's take a look at Xiaoqiang's life in a day.

On Wednesday morning, Xiaoqiang used QQ music "HeartBearts" as a ringtone to wake himself up, opened the Himalayas to listen to "Speak Well" while washing, opened Tencent News on the way to check Lu Han's love statement, opened Tencent Animation on the subway to watch a new episode of "One Piece", and used Alipay to buy Huang Xiaoming's endorsement of the good store for breakfast in the morning to 7-11, and then started working, after lunch, open "Glory of Kings" to have a 5V5, and open Station A to chase the latest season of "Town Soul Street" ,Open Eleme at tea time and call a cup of Internet celebrity milk tea,After getting off work, I bought a "Iron Fist of Shame" through Baidu glutinous rice to watch a movie for a happy night,On the way home, I opened Betta to watch Zhang Daxian's LOL live broadcast,After opening Baidu New LETV VIP members watched the ending of "Hunting Ground",Then opened Salted Fish and bought a second-hand figure of Ayase in District 11,Open "Rebirth Rise Micro End" before going to bed,Open the Glory of Kings again to match,And then fall asleep。

It's a day for the average person, and you'll notice that this whole day of entertainment has been dominated by Tencent, Baidu, and Alibaba.

Although many entrepreneurs are constantly looking for breakthroughs in the Internet field, it seems that some marginal areas have been broken, but it has to be admitted that under the monopoly of the three giants of BAT, startups have almost no possibility of coming out, no matter in which sub-industry.

In the 500 billion pan-entertainment industry, Alibaba, Baidu and Tencent are also the three dominant companies, occupying animation, comics, literature, films, games, music, sports, e-sports, and video.

From music, literature, video, and even the promotion and distribution of film and television content, Baidu, Tencent and Alibaba are all heavyweight players in the pan-entertainment field.

If there are giants, can't you do it?

Quit when the going gets tough?

That's not the character of Xi Ming in this life.

Xi Ming decided to start with film and television first and join this pan-entertainment empire.

What is pan-entertainment, in 2011, the vice president of Tencent put forward this concept, based on the multi-field symbiosis of the Internet and the mobile Internet, to create a fan economy of celebrity IP, the core of which is IP, which can be a story, a character or any other thing that a large number of users love.

In 2012, Tencent officially laid out pan-entertainment, established IEG interactive entertainment business group, and established China Literature in 2015, forming a pan-entertainment territory. Alibaba also followed, in 2013 Ali acquired Xiami Music to establish the predecessor of the Digital Entertainment Division, and since then it has continued to merge and acquisitions and formally established the entertainment sector in 2016, and established the game business group in 2017, completing the entertainment sector.

Nowadays, using the advantages of matrix integration, fully connecting games and entertainment, and giving full play to the maximum value of IP is something that almost all Internet companies aspire to.

Pan-entertainment is based on IP as the core, connecting IP through the Internet platform, and distributing IP in the form of the Internet. From the perspective of organizational structure, Tencent Pan Entertainment's four major entity businesses form the core of Tencent Pan Entertainment, and the four businesses are: Tencent Games, Tencent Literature (core China Literature Group), Tencent Film (Tencent Pictures, Penguin Pictures, including distribution platforms Tencent Video, Bilibili, Douyu Live, etc.), Tencent Animation. The four major businesses of pan-entertainment rely on each other to form an overall industrial chain, with Tencent Animation and Tencent Literature producing and incubating IP, Tencent Movies and Tencent Animation exporting animation, movies, and online drama online comprehensive content, and at the same time further incubating and expanding IP with the help of distribution platforms Tencent Video and Tencent Pictures, while Tencent Games and Tencent Pictures are responsible for IP monetization, increasing user stickiness, and realizing a one-stop ecology from IP production to incubation to monetization.

Xi Ming looked through the information he had found.

It is not difficult to see that the core of Tencent Pan Entertainment is based on the IP of Tencent Literature (China Literature Group) as the origin and core.

Alibaba's pan-entertainment layout, from the rhythm and ideas, Alibaba's pan-entertainment layout is gradually formed in the development, through continuous mergers and acquisitions, and finally organic integration to form a unique set of pan-entertainment play, forming a general organizational framework and then making up for shortcomings through mergers and acquisitions, and finally forming an organism.

For Alibaba's pan-entertainment, phased organic integration and development is the core, and for Alibaba's pan-entertainment, it is an industrial ecology that relies on the natural evolution of existing advantageous businesses.

Alibaba started with sales channels, and after the acquisition of UC and Youtu's strong traffic, it supplemented the film industry, literature, digital entertainment, and finally supplemented the game monetization channels, forming an industrial integration of investment sub-ecology, so traffic distribution is the foundation of Ali's pan-entertainment, and the strength and depth of mergers and acquisitions are the basis for the development of pan-entertainment.

In terms of structure, Alibaba Dawen Entertainment formed a "3+X" business matrix in the second half of 2016. The distribution of the three core distribution platforms is: Youtu Video Platform, UC Business Group (UC Browser + Shenma Search), Vertical Business Group (APP Distribution and Ticketing Game Distribution Platform), as well as auxiliary X content, including Ali Literature, Ali Games, Ali Pictures, Ali Music, Youku Online Variety TV Series, etc.

Baidu is similar to Tencent.

Now Tencent is the best giant, and the reason is that its China Literature Group has covered more than 80% of domestic IP in one fell swoop. As the source of pan-entertainment, IP is the foundation of pan-entertainment, for Tencent, there is no pan-entertainment without IP, and the monetization of film and games has become rootless water since then.

IP is the point. Xi Ming closed the information and clenched his fist heavily.

Tencent has controlled a huge amount of IP through China Literature, which has allowed Tencent Pan Entertainment to have a head start, so it can see strong IPs such as "Ghost Blowing the Lantern", "Fox Demon Little Red Lady", "Full-time Master", "Chosen Heaven", "Old Nine Gates" and other strong IPs to earn word of mouth.

Moreover, China Literature, which has mastered the source of IP, has also been listed, exceeding the market value of 100 billion, and now IP, as the core of pan-entertainment, has been mostly occupied by Tencent.

If you want to enter the pan-entertainment empire.

So the first thing Ximing has to do now is to acquire copyrights and buy small and medium-sized IPs with a lot of money, because big IPs have been occupied by giants.

Let's take it one step at a time.