"Million Streamer Tournament!"

Chu Lingyan pointed to the title of the large-scale event on the PPT and continued to speak: "Every anchor who signs up for our "Dark Souls", as long as they broadcast our game live from 8 to 10 o'clock in the evening during prime time, they can get an additional monthly income of 2,000 yuan to 8,000 yuan. The detailed basic salary segment is determined according to the popularity of the anchors' respective fans, which is the guaranteed income of the anchors who work with us. ”

"Live streaming our games in the golden age?For these streamers, will they feel that it is not cost-effective?" Wu Feng questioned.

"If it's for big streamers, it's definitely not cost-effective;Medium-sized anchors,They will be measured according to their actual income;But for a large number of small streamers,They all have a guaranteed income from the guild;Some individual streamers don't even have a guild income,This additional game live broadcast income is definitely worth it for them!"

"Moreover, our game was in a hot sales period at that time, and the major media reported that it was a brand new game, and they must be happy to try it. After all, as game streamers, they can also earn extra income to make money by broadcasting any game that is not broadcasting, and broadcasting our new games live. ”

"And at that time, these huge number of small anchors will come together to broadcast "Dark Souls", and the entire game live broadcast room, as far as the eye can see, can also produce a chain sensational effect, so that other medium-sized and large anchors mistakenly think that our new game is very popular. As long as it is a popular game, I believe that many streamers are willing to come to the live broadcast, because no one wants to fall behind a new good game and give priority to the heads of fans. ”

Speaking of this, Wu Feng nodded in agreement.

In the previous life, how many previously unknown anchors were unknown in interstellar and Warcraft, but suddenly encountered LOL, pesticides, and eating chicken, and suddenly became popular, and earned millions of dollars.

Now these game anchors are better than anyone else, and they all know how to seize the outlets of each popular game.

Having an outlet means having fan traffic, and having fan traffic means making a lot of money.

"In addition to the one-month guaranteed income, in order to attract the attention and interest of medium-sized anchors and big anchors, and improve their enthusiasm to try, we will also set up several big awards related to the live broadcast of our "Dark Souls"!" Chu Lingyan said.

"Top 10 BOSS Battle Awards and Top 10 Plot Commentary Awards, two branch awards, 10 awards each, from the first prize to the third prize, the number of places is distributed in a pyramid manner, and the first place can get the highest prize of 1 million!"

"Judging method, the official rating of "Dark Souls" accounts for 50%, and the anchor's fan rating accounts for 50%, which can increase the anchors' call and interaction with their own fans, and can avoid them from completely fake. Chu Lingyan said.

After listening to this, Wu Feng pondered for a moment before he spoke: "That is to say, in a sense, these two big awards are still designed for big anchors, because ordinary small anchors will never have the other 50%!"

"After all, the final traffic of the live broadcast platform is still on the big anchors, the guaranteed income eats the small anchors, and the big awards tempt the big anchors, building a hot image of the new game of the live broadcast platform and the full prosperity. Chu Lingyan said.

"But these 1 million are also a drizzle for large anchors!" Wu Feng said.

"What we need is the cost of their attempt, once they try it, there is traffic, and fans like it, then they will definitely continue to do it. They may look down on the 1 million, but they will look at their fan growth. If our game doesn't bring fan growth to the other party, it proves that her fans don't match our game, and the collaboration is worthless. ”

Wu Feng nodded and said: "The big anchor will be deceived by the live broadcast illusion of countless small anchors, thinking that this game is very popular, afraid of falling behind, and having a big award as a gimmick, it is worth trying it with his original fans, even if it is just for a day." ”

"Yes! For the big anchors, they lost a day of live broadcast time, and for us, they really earned a day of their fan advertising and traffic in vain. ”

"Hmm!" Wu Feng basically agreed with this plan, but there were still some details that needed to be taken at night.

For example, the duration of the cooperation;

For example, the number of people allowed to sign up;

These two will affect the budget of the entire streamer partnership program.

For example, if 3,000 game streamers are interested in this event and agree to join in, then 3,000 people * 4,000 yuan/month = 12 million.

Coupled with the two major awards, the budget for this event will be at least more than 16 million.

The cost is a bit skyrocketing!

After an afternoon of continuous discussion and finalization of the final details, in the end, Wu Feng and the marketing department set the event for one month, and the number of anchors who signed up for the "guaranteed live broadcast" activity was only 1,000 in front.

For the "Top Ten Plot Commentary" and "Top Ten Boss Battles" activities, there is no limit to the number of registered anchors.

If the two activities cooperate well, coupled with the popularity of the game at that time, it may be able to create an unexpected effect of far more than 1,000 anchors live broadcasting, human-to-human, anchor-to-anchor, creating the first hot phenomenon of cooperation between the live broadcast industry and the game industry!

The whole program finally sat down, with an activity budget of about 8 million or so.

Compared with crazy advertising in major media, this is much more cost-effective.

If it's a pure advertisement, it is estimated that players will be scared away by the big-ass demon and the ash judge Guda as soon as they come in, but if there is a live broadcast and team of beautiful anchors and little brothers and sisters, maybe these users will be more motivated to explore the game, and the retention and activity of players will be higher.

Without streamers, the game could have lost a lot of people.

In the details of some other plans, Wu Feng did not intervene in the marketing department, and the plan was really perfect, but the most important thing was implementation, how to find these anchor sisters, how to negotiate with them, how to let them help spread in their own circles and guilds, these things at the implementation level are all things that the marketing department should focus on.

…………

In the following period of time, all departments in the company, up and down, whether it is the marketing department, the testing department, or the product department, etc., are in full swing to prepare for the new game.

The current Tenglong online game is no longer the rookie company it used to be, they have their own combat effectiveness and leaders, each of them has slowly grown and matured, the operation is proficient, and the process is smooth, which also saves Wu Feng a lot of things.

Wu Feng finally determined that "Dark Souls" will be officially launched on October 1 to grab the National Day file!

At the same time, Giant Blade Network's "Great Warring States" announced that it would be officially launched on September 25, and "Sword of Chaos" of Tianhu Mutual Entertainment chose to be officially launched on October 4!

A big battle quietly unveiled .............