Watching the employees of the distillery leave happily after receiving their wages, Zeng Wei's mood was a little heavy.

With the takeover of Qingquan Distillery, he no longer only needs to support his own family, and the livelihood of the 30-odd employees of this distillery also falls on him.

As the old saying goes, if you want to wear a crown, you must bear its weight, people are like this, if you want to gain something, you must pay the price.

It's like the family's pig farm, although it brings a lot of profits to its family, but doesn't its own family also bear the livelihood of more than 30 local residents?

But Qingquan Winery is different, although its future is far brighter than that of a pig farm, but it is still in the darkest moment before dawn.

Even, this darkness made Zeng Wei scratch his head.

Although he had always been confident in the winery's performance, it was only when the real thing came that he realized that it was a lot more difficult.

If this distillery was so easily saved, then it turned out that these cadres and technicians in the factory really couldn't eat dry food? People also made the factory prosperous a few years ago, but now it's different.

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Only after the real experience did Zeng Wei realize how troublesome it is to run a good enterprise, especially such a traditional small and medium-sized enterprise, it cannot be said that everything must be done personally, but a lot of work has to be personally asked to promote.

Although it has only been closed for half a year, the spirit of Qingquan Distillery has been dispersed a lot, and Zeng Wei can even be sure that if it is delayed for another half a year, these original old people will be able to regain their cohesion, and I am afraid that it will be difficult to climb to the sky.

Fortunately, the workers in the factory have been recruited, and the original two masteres of the distillery, Yu Guangdi and Fu Wenfeng, have also been invited back by Zeng Wei and Wang Shuyao's three visits to the thatched house, and other technicians have also been in place.

To put it bluntly, when the funds are in place, everything can be launched.

On the way out of the winery, Zeng Wei and Wang Shuyao were discussing how to run the winery next.

The two technical cores, Yu Guangdi can temporarily be responsible for the production of the entire distillery, Fu Wenfeng is specifically managed, and Wang Shuyao's main focus is still on marketing.

As for Zeng Wei, he continues to hide behind the scenes and control the overall situation.

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After Wang Shuyao decided to be the new general manager of the distillery, he learned from the workers in the factory about the production and sales of the Qingquan Distillery in recent years, and looked for various materials to analyze and study the current liquor market. At the same time, I also took the initiative to contact several blending technicians who had gone home to rest, and asked them about the possibility of updating and adjusting the winery's products.

Although there was only a few days of contact, Wang Shuyao's performance was indeed remarkable, on the one hand, he made a lot of effort to understand the situation of the winery, and put forward a series of ideas and opinions, on the other hand, he took the initiative to give advice to Zeng Wei and fight wits and courage with the town to win what he wanted.

If the former only shows Wang Shuyao's level of enterprise management, the latter really reflects how much Wang Shuyao cares about the things he entrusts her.

Zeng Wei felt that even if a person is incapable, as long as he is willing to work hard, it is good, and what he is most afraid of is not careful.

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In Zeng Wei's view, Qingquan Distillery has no big problems from production capacity to product quality, including the original blending technicians, technicians and employees, who are actually very willing to stay in the factory, after all, they have worked in this factory for so many years, and they still have deep feelings for this factory.

The reason why the distillery can't continue to operate is mainly due to sales and payment collection, sales fatigue, market shrinkage, inventory backlog, difficulty in payment collection, and broken capital chain, so naturally it can't continue to operate.

And Wang Shuyao also saw at a glance the crux of the problem of Qingquan Distillery, that is, the problem of sales and liquidity.

Only by solving the sales problem, the liquidity problem will be solved, but there is not enough liquidity, and it is impossible to open the sales situation, which is a complementary and intertwined problem.

Wang Shuyao said with a heavy face: "There are several problems in the distillery, which are intertwined and form a vicious circle, one is the low brand degree, which causes the result is low market acceptance, which also makes us achieve marketing promotion in the face ......of sales;

"These are intertwined, and the result is that the more weak the marketing, the more unable to start the brand, and the more unable to obtain consumer recognition, the product will naturally not be sold, and the dealers and channel providers will not be interested, so they will naturally not be able to sell and cannot collect the payment. On the contrary, the more you can't sell it, the more you can't recover the payment, the more you naturally don't have the funds to do market development and promotion, and you can't talk about how to start the reputation of the product......"

Zeng Wei nodded, what the other party said has a certain truth, and it is indeed the biggest problem of Qingquan Distillery, but this does not mean that the other party has the ability to solve this problem, in fact, Zeng Wei is also clear about these problems, but if he wants to solve them, he is helpless.

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Wang Shuyao is not a reckless person, she can't break this dilemma, so she directly brought it up and asked Zeng Wei: "Xiao Wei, you have always been very optimistic about the winery before, but you have the idea of breaking this situation." ”

"There are some ideas, but they are only rough ideas, and it is difficult to say whether they can achieve the desired effect. Zeng Wei replied.

"You have made such a big battle, and you smashed hundreds of thousands of dollars into it at once, and you don't know if you can make it?" Wang Shuyao suddenly rolled her eyes, and said angrily, "Do you dare to love you to use the winery as a practice?"

Zeng Wei didn't care, and still said with a smile: "That's right, such a small distillery is a good object for practice." Anyway, if you lose, it's a matter of hundreds of thousands of dollars. ”

Wang Shuyao said dissatisfiedly: "Young Master, you didn't take these hundreds of thousands in your eyes, but don't drag me into the water." My 30,000 yuan is life-saving money that can change the status quo of my family. ”

Zeng Wei waved his hand and said, "It's safe, Sister Shuyao, even if the business of the distillery loses, it's a big deal that I will pay you another 30,000 yuan." ”

………………

Zeng Wei does have some ideas on how to break the current predicament of Qingquan Distillery.

Since Qingquan Distillery wants to be built, it must be an instant hit, not to give up halfway, let alone sink into the sea, so Zeng Wei attaches great importance to the employees of the original Qingquan Distillery, from technicians to management personnel to sales and ordinary workers.

In Zeng Wei's view, Qingquan Distillery has been normal from quality to production for so many years, but the difference is the lack of brand awareness and marketing methods.

The lack of brand awareness makes Qingquan Distillery not have any advantages compared with brands such as Liulangchun, Chunsha Liquor, Zhijiang Liquor, Mianzhu Daqu and so on, so it is naturally difficult to stand out.

Without brand power, marketing becomes more and more difficult, Zeng Wei thinks that Qingquan Distillery can survive for so many years in this situation is not bad, like some small distilleries can either only sell in the form of loose wine locally, or they have closed and opened, and they have lived and died countless times.

To be a brand, one must rely on marketing methods, and the other must find the right opportunity. Marketing method Zeng Wei can learn from the experience of his previous life, but this opportunity is not so easy to find.

This is also the reason why Zeng Wei said that it is difficult to say whether he can achieve the expected effect.

For the current Zeng Wei and Qingquan Distillery, it can be said that everything is ready, only the east wind is owed.

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When she was about to say goodbye to Wang Shuyao, Wang Shuyao suddenly remembered something again and asked, "Xiao Wei, the employees of the distillery, do you really want to stay?"

Zeng Wei nodded and said, "According to the agreement we reached with the Qinghe Town Government, this is a principle that must be observed. However, this is also temporary, if someone is not responsible at work and is still lazy and lazy as before, then it is also necessary to find an opportunity to get rid of it. There is no room for black sheep in the winery!"

Wang Shuyao suddenly felt a little embarrassed and asked, "Then what reason do we use to achieve this?"

Zeng Wei said with a smile: "It's not simple, get a probationary system, strengthen the assessment during the probationary period, and at the end of the probationary period, those who don't meet the requirements will be dismissed directly." ”

Wang Shuyao thought about it and nodded in agreement.

Zeng Wei suddenly said: "By the way, there is still a person, you have to drive it away immediately." ”

Wang Shuyao was surprised and asked, "Who?"

"Li Wan, the director of the office of the distillery, I don't want to see her in the factory again. Zeng Wei said very unhappily.

Wang Shuyao suddenly looked stunned and asked, "Why?"

Zeng Wei snorted coldly: "This woman has a problem with her character, and she actually messes with the relationship between men and women on my territory!"

Thinking that he almost had a needle eye that day, Zeng Wei panicked in his heart.

At that moment, Zeng Wei told what he found when he went to the winery yesterday.

Wang Shuyao's face turned black when she heard this, although she had heard that this woman had misbehaved before, but after all, she had only heard about it, and she didn't expect that there would really be such a thing.

Wang Shuyao also dislikes such a woman, but she is also a little embarrassed, after all, she can't directly expel this woman for misbehaving.

Zeng Wei had already calculated and said: "This is also very simple, the contract we signed with the Qinghe Town Government at the beginning said that we did not accept the management of the winery. This woman is the director of the distillery's office, and she can be regarded as management. ”

Wang Shuyao rolled her eyes, this kid really figured it out. You must know that although that woman has the title of director of the distillery office, she has no authority, and the former director Ji Changming used his power for personal gain and found such a position for his concubine. To put it bluntly, this woman is a character who pours tea and water.

However, it makes sense to use this as an excuse to drive them away.