The beautiful and handsome character posters, the gentle harp Liu Mengli, the cute and playful Han Lingsha, the righteous Murong Ziying, the honest and honest Yun Tianhe, and the arrogant and unruly Xuanxiao......

The warm colors that make people feel happy and happy, as well as the lattice message box that seems to understand and does not understand, and has a faint meaning......

The subway in the whole Shenzhen City gives people a very special, very exquisite, very warm, and very comfortable feeling today!

All of a sudden, pedestrians from all walks of life who were hurrying stopped one after another, picked up their mobile phone cameras, took wild shots, and posted them on their respective circle of friends.

"Beautiful Shenzhen Subway Advertisement"

This topic was instantly heated up all of a sudden, on Sina Weibo, WeChat public account, all kinds of topics related to "The Legend of Sword and Fairy", and various posters of the four protagonists with pictures.

For a time, on the subway "soft advertisement" under Wu Feng's operation, the entire network circle exploded.

"What is "The Legend of Sword and Fairy"? Who is Yun Tianhe? Who is Murong Ziying? Who is Liu Mengli? Who is Han Lingsha? Who is Xuanxiao?"

"What is this?Is it a martial artist?Looking at the name, it's more like a fairy!!"

"Is "The Legend of Sword and Fairy" a TV series that is going to be launched?

"This poster is also so beautiful, each of these beauties can be the lover of their dreams. ”

"It's such a beautiful sentence, with a touch of sadness, and it tastes very delicious. ”

"What?!is this an upcoming game? No, I have to play it. ”

"Isn't this the game that my hell boyfriend secretly pre-ordered yesterday from me? Okay, I'm going to play it when I get back. ”

"It's a game! Oh my God, it looks good, I'll play it when I go back." An office worker excitedly.

………………

The subway marketing advertisement launched by Tenglong Online Game Company in Shenzhen was like detonating a big bomb, which instantly caused a big wave and caused a sensation.

In just seven or eight hours, you can see the corresponding discussion topics in various places.

"What is The Legend of Sword and Fairy?"

"The saddest subway advertisement!"

"A clear stream of advertising for office workers. ”

…………

Various topics have been extended and forwarded on Sina Weibo, WeChat public account, and WeChat circle of friends, and even many urban media and game media have also quickly followed up on this topic.

For a while, there were all kinds of discussion topics about "The Legend of Sword and Fairy", and the popularity of the game remained high.

On this day, the pre-sales of "The Legend of Sword and Fairy" soared directly to 97,000 on the same day, shocking the entire industry, and the overall cumulative pre-sales were as high as 529,000 sets;

On the other side, "Martial Arts Soul 2", although Shengda has increased its advertising efforts, as of now, the cumulative pre-sales volume is only 103,000 sets, which was completely killed by "The Legend of Sword and Fairy" and rubbed on the ground.

"How is this possible!?How is this possible!?How is this possible!?"

Sitting in front of the computer, Zhang Qinchuan let out three incredible exclamations in a row, and the explosive data of "The Legend of Sword and Fairy" simply made him drop his jaw.

It's already 5 times the difference between the sky and the floor!

This is completely reversed from the wild words he made on Weibo, threatening to surpass the sales of Wu Feng's next game by ten times.

"Hmph, in the end, it depends on the actual quality after entering the game, I don't believe that as a novice game producer, there will be no major bugs when the new game is launched!

Zhang Qinchuan comforted himself.

In order to verify his "curse", he also deliberately replaced his desktop wallpaper today with three black letters "BUG" on a white background.

I hope that after the game is officially launched, the god of the game can bring the "bug" to "The Legend of Sword and Fairy".

…………

On the other hand, the topic of "The Legend of Sword and Fairy" is still increasing, and the pre-sales volume continues to rise.

"Damn, brother! This time you're going to really post it, this wave of subway advertisements has made 666! Even my wife has posted it on Moments. ”

On the other end of the phone, Zhan He said excitedly. In the second year after graduation, he married his girlfriend who had been in love for seven years, and the two of them were game enthusiasts, so they also paid special attention to Wu Feng's subway marketing incident.

"It's officially online tomorrow, I hope there will be a good harvest, and the people on your side will also help me keep an eye on it." Wu Feng said.

Since the cooperation in "Happy Landlord", Wu Feng gave Zhan He a certain share, and in exchange, Wu Feng also owns 30% of Zhan He's shares and is also the company's major shareholder.

He thinks that guilds and anchors are still helpful for the game, especially if he has an online game launched in the future, and he needs the help of Zhan He's company.

"Understood, brother, I'll keep an eye on you, don't worry!" replied Zhan He.

Tomorrow is May 15th, which is also the official launch day of the game, which is a very important node, and everyone is paying special attention to these two games.

Whose hand did the deer die?

After entering the game, will there be major bugs?

Is the server stable?

What is the pre-sale online rate?

These are very critical questions.

Sometimes a good game is launched, but because of an extremely disgusting bug, it is very likely to interrupt the keel of this game, so that in the most critical days of its launch, the number of people will be lost, the popularity will plummet, and the bad reviews will explode, and it will be spurned.

This is extremely fatal for a gaming company.

Damaged popularity and trust are hard to reclaim.

By the time you fix the bugs, people may no longer believe you, and they don't even bother to log in to your game, and they will already delete the client in anger.

So on May 13th and 14th, although the pre-sales of "The Legend of Sword and Fairy" broke out repeatedly, all employees of Tenglong Online Game Company were paying close attention to every situation of the game, checking every detail, and did not dare to show any signs of carelessness.

Be careful to sail the ship of ten thousand years!

On May 15th, the two games were launched at the same time, and the number of sales each pushed up by a wave, and the advertisements also reached the most intensive state on the day, with full exposure, and all kinds of news, hydrology, and gun drafts were also launched.

At the same time, players are starting to log in to the game to experience the real content in the game.

On this day, Wu Feng also seemed to have made some progress, after all, this was the first time he had launched a stand-alone game in this parallel world.

"Ding! The system detects that the props can be used, do you want to use them immediately?"

At this time, the system suddenly sent a strange noise, and Wu Feng was instantly curious, can you use props?

(This subway marketing advertisement is also true, it is the "NetEase Cloud Music's subway marketing advertisement" that year, which is mainly based on "soft" copywriting, and the sword is a strange move, which can be called a very good model of successful advertising, and has been repeatedly imitated by other companies later!)