Since we are all willing to cooperate, the negotiation can continue as a matter of course.

What exactly E-song needs, this is a matter for a professional like Fader, Chen Zier doesn't fully understand, but he probably knows what Old Qiao wants from him.

First of all, Apple should have just started the digital music player project, and their experience is 0, for example, E-song's product positioning is to be able to support a variety of different compression formats, and has already achieved good results in this regard. Judging from Old Joe's character, he certainly can't stand that his product can only support a certain format, but this is not something that he can come out of by shouting in the office, which requires the investment of time and money.

Secondly, the patents for the micro hard drive and the central control wheel may not have been known to them because of the high level of secrecy......

Even if it is revealed to him later, because of patent restrictions, he should also have a headache, unless he is really genius enough to come up with another alternative to the central control wheel, which allows users to quickly browse hundreds or thousands of songs.

Otherwise, the development of the iPod must be a little uncomfortable because of his 'trick-or-treating'.

In the office, a lot of information and ideas flashed in Chen Zier's mind, and he seemed to have opened the perspective of God, but he still had to pretend that he didn't know why.

So after exchanging words like 'why did you think of E-song?' with Rubinstein, after a few words, he nodded and preliminarily confirmed the possibility of cooperation.

Apple is not a giant like Microsoft at the moment, they were only once glorious, and they were even at risk of bankruptcy in 97, but after the return of Jobs, from performance to stock price, from morale to culture, Apple has fully recovered.

In a nutshell, E-song can't be compared to others.

At least in terms of technical reserves, Apple is too far ahead.

So Rubinstein didn't feel any surprise at Chen Zier's nod, although they don't depend on each other to survive, but 'small' always has to be a head shorter than 'big'.

Rubinstein forgot the embarrassment of being denied an answer to his own question in the first place, and he had to act like the top executive of the hardware department of a large company.

Chen Zier discussed the more specific part, "If your company wants to cooperate with E-song, of course we welcome it, but how I want to cooperate with it, this is the point. ”

There is nothing to say about the way of joint research and development, but he is very concerned about how the results of cooperation are distributed.

He was impressed by Jobs's slamming and unreasonableness, and although he was very talented in launching awesome products, it was really not easy to get along with.

Rubinstein got Jobs' approval to come to the talks, so he would definitely say Jobs's attitude on this point.

Chen Zier is ready to 'fight'.

"In this key part of the product, we can communicate with each other and do joint research and development, and Apple has a lot of experience in that. Rubinstein said, "Apple's technical strength is also very strong, whether it is software or hardware, we have genius engineers, I don't know what Mr. Chen thinks, do you agree with what I said?"

"Kind of makes sense. Chen Zier didn't force the words, but he immediately said: "You might as well say your plan directly, I mean, I'm busy, and you're not idle, why don't we just order it?"

"Well, in fact, Mr. Jobs takes the intellectual property of the product very seriously. ”

Chen Zier was speechless, "Oh, I'm sorry, I also attach great importance to it." ”

Rubinstein sensed the strength of the other party, but he did not back down.

"Of course, all technology companies with ideals should value property rights. So Mr. Jobs hopes that the property rights of the joint research and development will be owned by Apple. ”

"I'm sorry, can you repeat that?" Chen Zier couldn't believe his ears.

"Ah, I mean, Apple is more technologically strong......"

"Then why don't you develop your own on your own?" he interrupted Rubinstein.

He remembered that Jobs was very demanding about the cooperation of these small companies, so he understood Rubinstein's words.

But Rubinstein was a little uncomfortable with this question.

Chen Zier continued: "I understand what you mean, Jobs is trying to say that Apple and E-song are jointly developed, but the property rights are completely owned by Apple?"

Rubinstein nodded, "Yes, we hope so." ”

Damn, treat Lao Tzu as a Portal-player, he knows that Lao Qiao is very domineering, it turns out that cooperating with this company is like this, developing together, but the results belong to me.

If you don't agree, I'll set up the same department, enter this field, and crush you. You have just established a new company, weak technical reserves, little capital, and no reasonable products, at this time, Apple, a company based on technology based on the market, comes in to compete with you, what are you playing?

So it's either clinging to the apple to survive or it's going to die.

In the end, Portal-Player agreed to Jobs' unreasonable demands.

But E-song is not a Portal-Player, and Chen Zier is not a weak and deceitful master.

"We went out and worked with you, and in the end we didn't have anything?" The kind of personal experience that happened to me was different from the feeling from the book.

"No, Apple is stronger in R&D, we can accelerate your work, and you can learn a lot from working with Apple. ”

Chen Zier directly burst into foul language, "Let your dog stinky fart! In the end, all the results will belong to you, so who else will I produce?

Maybe it's because of the habit of being scolded by Jobs, so Rubinstein didn't have any overreaction, he said very calmly: "I know it's more difficult to accept, but from Apple's point of view, we definitely pay more wisdom and creativity, Steve I think Mr. Chen must be no stranger, his return to Apple products are very recognized by consumers, that is the best perfect product, so ......"

He shrugged his shoulders, "In the case of joint development, I'm sure Apple will contribute more, maybe you can go and meet Steve and get to know him, in which case you might change your mind." ”

is said to be so, although he is Jobs and Apple, Chen Zier will not give a good face anymore.

"I'll ask you just two questions, Mr. Rubinstein. Chen Zier was slightly angry, "First, did I go to you? Did we ask Apple? No, did you come to the door, you need E-song, but now you are saying that Apple will contribute more? Second, if you think I should see Jobs, then, let him come to see me, I'm tired lately and can't walk." ”

"But what I'm saying is the truth, does Mr. Chen think your company's contribution will exceed ours?"

Chen Zier didn't want to look at him anymore, "Then leave my office with your facts and arrogance that doesn't know where it came from." ”