Chapter 1028: The fox is not sad
The passenger boat rowed through the turquoise waters and headed for the target pier.
The Lujiang waterway is actually a strait sandwiched between the two islands of Luqin, and the narrow waterway of less than four kilometers is the main gateway in and out of Ludao Port, and ships continue to come and go every day.
The children lay in front of the stern railing, looking up at the big boats and boats that came and went around them, stretching out their hands to point, chattering and sharing, and the cheerful voices came far and wide.
The passenger ship had already been chartered by Atletico Madrid, and there were no outsiders on it except for the crew of the ferry company, so it was not afraid to disturb anyone else.
In the slightly empty cabin, Atletico Madrid's chin was slightly raised, full of confidence, "Can't you have a little dream?"
This sentence made Liu Haiyang's eyelids jump wildly, and he hurriedly stretched out his hand and asked, "Can you change the word?" This word is easy to suffocate after hearing too much. ”
"Uh!" Atletico quickly reacted, understanding that the other party was secretly mocking the recent embarrassment of Les Jabbs, and couldn't help but shake his head slowly, "Not like this." Lao Jia has all kinds of shortcomings, but also a dream and feelings, dare to take risks for his own ideas, and live a simple life and work hard entrepreneurs, is still very worthy of respect and sympathy. ”
Surprisingly, Liu Haiyang did not argue for his own refutation, but put on an expression of approval and nodded his head: "Yes! That's right! What you say makes sense!"
Seeing that Ma Jing was stunned, he smiled and waved his hand vigorously, "Just talk about not practicing fake tricks, Boss Ma, you should take action!"
The former really took the bait, opened his mouth and asked, "What to do?"
"Set an example for everyone and use practical actions to endorse your remarks as proof!"
Without waiting for Atletico Madrid to ask, he threw off an old stalk from the red envelope era: "How can you flirt and flirt with a red envelope? At this time, language is not as powerful as money, the bigger the number, the more powerful, and pure credit is more sincere. You don't need to fight more, it's almost the same if you have five, six, seven or eight billion, Lao Jia will thank you, and netizens will admire you!"
"That's not much?"
"Of course it's not much, but others have invested 15 billion, okay?"
Atletico shook his head and said weakly: "It's not the same thing at all, okay? Lao Sun invested money to come in to occupy shares and buy land." ”
"Then you can also take shares and buy business," Liu Haiyang became excited: "If you really want to talk about it, the business structure of Leshi and Bee is quite similar, their video, TV, film and television, mobile phones, automobiles, cloud computing, finance and insurance, Bee almost has it." If you accept it at a low price, you should be able to integrate it quickly, and when the time comes, learning from each other's strengths will inevitably outweigh their own development. So I'm curious, did you think about investing or buying a stake at that time?"
picked up the teapot and poured himself a cup, Atletico said indifferently: "Lao Jia did find me, but the conditions were not negotiated." What he wanted was to get people on the boat, but I only wanted Leshi Sports, and I couldn't see other businesses, and then the talks fell apart. ”
"Why?"
Putting down the teacup, Atletico spread his hands, "because I feel that his ecology is fake ecology." In any case, these businesses are ultimately to be realized and profitable, and the only outlets for Lux's self-set realization are membership sales, copyright distribution, advertising distribution, and Internet finance. However, none of these heifers have grown up yet and are still in the problem stage......"
Boston Matrix divides the company's products into four categories: cash cow, thin dog, problem, and star, cash cow refers to a stable business with a high market share and low growth rate, which can continue to generate cash income, and a thin dog refers to a declining business with low market share and low growth, and it is a pity to abandon it if it is tasteless. Both Stars and Problems have high growth rates, but the former has begun to convert market share into earnings, so it is popular with investors, while the latter is still in the stage of burning money for market share, and the future is uncertain, and the success or failure is uncertain.
For enterprises, only cash cows are dangerous, because a spoiler such as free killing, iPhone, and O2O takeaway may pop up at any time to kill your main business in a short period of time. However, the lack of cash cows is even more dangerous, because it means that companies cannot rely on profits to develop themselves, and can only borrow money to burn venture capital.
"After the initial success, many companies will start diversifying their operations in order to raise a second cash cow so that they can survive the famine when the main business fails. TV, mobile phones, and automobiles are all huge markets, although they are less related to each other and difficult to form a synergy, but they also avoid the tragedy of blackberry falling and dying. ”
Ten years ago, BlackBerry was once known as Mobile Research Corporation (RIM), and with huge sales of its own BlackBerry phones, they built a mobile mail service with tens of millions of users, making RIM the most profitable company in Canada just for a subscription fee. Unfortunately, the good times did not last long, and with the rise of all-touch screen mobile phones, BlackBerry phones with QERTY full keyboards and autonomous systems quickly became obsolete, and the rapid popularization of mobile networks also made instant messaging tools and social software popular, and BlackBerry's email business also shrank rapidly, and the days were very bleak.
"But if it's all this disconnected business, it's going to be a complete tragedy. This is where the problem of Luxe lies: the road of content production and content distribution has not yet been completely completed, and the video ecology has not yet started the 'chemical reaction', Lao Jia has led everyone to run blindfolded, anxiously engaged in mobile phones, cars, and Internet finance. The new business is all problematic businesses that require a lot of money burning, resulting in the hematopoietic ability of the main video industry can't keep up, so it is crazy and radical to do it, and it happens to encounter a sharp drop in the stock market, and it is not good to raise funds by shooting leek movies, so there will naturally be problems. ”
"Wait," Liu Haiyang stretched out his hand to ask, "What the hell is a leek movie?
"What I summarized myself is those movies that don't rely on box office sharing and copyright distribution to make honest money, and are bent on raising the box office and then cashing out in the stock market to make a profit. Since it is making leek money, it naturally has to be called this name, and the junk project that specializes in making venture capital money is a 2VC (venture capital) product. ”
Lao Liu nodded, and joked with a smile: "Hey! It seems that Mr. Ma has a lot of resentment about the box office list?"
"Of course there are resentments, one day, the market will be spoiled by these bastards!" casually complained, Atletico returned to the topic, "All in all, in my opinion, Leshi's stall is too big, there are too many problem products that need to burn money, and only a few projects with cows have also been taken by Lao Sun, only sports are still a little interesting, but Lao Jia didn't sell it at the beginning, and as a result, Lao Sun 'supervised' it was not what it looked like." ”
Although he did not invest in the sports business, Lao Sun, who had a large amount of cash in his hand, was able to partially control the business strategy of the company through his money bag, and as a result, the copyright barriers that he had worked hard to build for many years collapsed one after another, leaving only chicken feathers for sports members.
Liu Haiyang was also embarrassed, "It's a pity, if I had known that there was today, I might have sold the sports business to you." ”
"Yes," Atletico Madrid also regretted, "has spent so much money, recruited so many sports celebrities, and finally collected all the copyrights of mainstream events, and is planning to rely on the exclusive broadcast rights to sell members to return to their capital, but in the end it is a dream, back to the original shape, it is indeed a pity." It's a pity that there is no regret medicine in the world, and in the situation at that time, his first choice was to solicit shareholders to pull people on the ship, and selling the business was only the last option, not to mention that my bid was not so satisfactory to him. ”
"Later, when those games were terminated and the signal was pinched, why didn't Bee Video stand up and take over?"
Raising his right index finger and shaking it, Atletico Madrid reminded: "Note that those so-called copyrights are actually time-limited online broadcast rights. Popular events are actually very similar to popular online games, the audience is loyal to the event itself rather than the operating company, and they come one after another with the copyright, and the audience leaves immediately after losing the copyright, just like the Warcraft player left Jiucun to defect to Huang Yi in the first place. The copyright barrier strategy of Luxe Sports is aimed at this, by collecting events as much as possible, strengthening the aggregation effect layer by layer, creating an exclusive brand to suppress competitors, and firmly tying the soy sauce audience to their own chariots, so as to improve the bargaining ability and impact resistance of contract renewal. The only problem is that it occupies too much capital, and it also needs a good operational monetization ability, if it is collected in small amounts, users will not stay too much after reading it, and the diversion is not of much significance. ”
"Hey!" Liu Haiyang spread his hands, "When you say this, how do I feel that Leshi and bees are becoming more and more similar, it is like an aggressive version of bees." You won't be a rabbit and a fox, so what do you say that people with dreams are worthy of respect, right?"
"You're thinking too much," Atletico shook his head and stood up, "the feeling is there, but it's not very strong." ”
Liu Haiyang was about to speak, but there was a loud whistle in his ears, but it was the passenger boat that he and the others were on finally approached the pier, and it happened to meet the opposite ferry and set sail.
Without further ado, stand up and pack your belongings and get ready to disembark.
Waiting for the boat to dock, Liu Haiyang casually glanced at the opposite pier and the island road behind, and couldn't help muttering: "So many people?"
"Today is the second day of the May Day holiday, and the peak of tourists has officially arrived. The situation at the Citizen Wharf is fine, but there are a lot of people at the Tourist Wharf. ”
"yes, I'm almost busy and confused," Liu Haiyang shook his head with a wry smile, "Although I used to work overtime, I could take a little rest to go out shopping and climb mountains on weekends and holidays, but now I don't even think about it, 365 days a year, every day is a working day, if you didn't deadlift this time, I should have worked an overtime day in the company today." ”
"In the entrepreneurial stage, it is normal to be a little tired and tired. But you'd better find a way to adjust, if you exhaust your body, and as a result, you have nowhere to spend your money, won't you lose a lot of money?"
Liu Haiyang nodded, raised his wrist to look at his watch, and asked coldly: "It's my birthday again, how much are you going to send this year?"
There is an old joke that has been widely circulated on the Internet: "Today is the birthday of the penguin boss, forward this news to the 10 geese flock, and you will have to deduct coins and experience to get." As time passes, the jokes are constantly updated with the times, but no one has ever cashed in on the deduction and experience.
It wasn't until Bee Pay imitated X red envelopes to make a Bee Candy that this paragraph partially became true, it is also a social payment product, and the smaller Bee Candy emphasizes sharing and entertainment, and always encourages players to forward and share through various hair candy. As the "chief spokesperson", Atletico Madrid is naturally a well-deserved and high-profile affair, always occupying the top of the personal sugar list.
Of course, there is only a small amount of cash in these candy, most of which are activation codes, redemption codes, and coupons provided by various affiliated companies, and the actual cost is much lower than the face value, and the overall cost is not as high as claimed. Fortunately, Atletico Madrid and Bee pay quite modestly, the prize raising activities are very well organized, and there are no useless prizes such as "Maserati 500 yuan vouchers" that are easy to cause people to complain.
Atletico shook his head, "It's not decided yet, how can I get 100 million!"
"Cash?"
"Of course there is cash, but the main force is still all kinds of codes and coupons, otherwise I will go bankrupt. ”
"I knew it would be like this," Lao Liu asked with a smile, "Do you accept sponsorship?"
"Of course take it, but you have to control the scale, just give some game props vouchers, don't take out the lube or something, otherwise I'll be called to drink tea again." ”
Lao Liu smiled, "It's okay, I'll get used to it if I drink too much." ”
Digital Tiger has risen and become famous, and he, the founder, has also entered the sight of the management department, and he has been interviewed every three or five times, Lao Liu said that he has long been used to it.
Hearing this, Atletico Madrid frowned, and said in a deep voice: "Habit is not a good phenomenon, it will make you relax your vigilance and ignore the danger, and when the crisis really comes, there is no place to hide." It's not far from Lao Wang Yinjian, Lao Liu!"
Seeing what he said solemnly, Liu Haiyang also became nervous, sat up straight and looked at Ma Jing and said, "Have you received any news?"
Shaking his head, Atletico continued: "There's no specific news, it's just that it doesn't feel good. ”
Zhengse looked at each other, and Atletico Madrid gave his own advice: "You'd better organize a comprehensive inventory in the near future, and it's best to deal with all the edge balls that may have problems." For example, the optional sound pack of the doll is a thunder point, and your current practice of directly providing downloads is too blunt, and if you don't make a good scene, something will happen. When the time comes, you will become Gong Ming's second, not to mention, and those voice actors will become the second and third Ye Qiantong. ”
"That's a problem," his thick eyebrows furrowed into ink balls, and Liu Haiyang thought hard about the pros and cons, "It's easy to cancel the sound pack, and you can take it off with a phone call to the operation department." But the question is how to deal with the aftermath next? A simple refund and apology will not solve the problem. ”
Atletico Madrid had an idea, but the footsteps behind him made him swallow his words back, "Don't worry, go ashore first!"
(End of chapter)