Chapter 538: The First Supercar

Two weeks after CES, the annual Detroit Auto Show kicked off.

DB did not disappoint them, and the two inflatable robots were sent to North America before November, and then placed in front of one of the largest movie theaters in the United States before the premiere. Their huge white bodies stood there and were already quite eye-catching billboards, and the film company shamelessly offered a marketing campaign to hug the ticket stub for free after watching the movie, which immediately blew up the secondary viewing rate of the film, and the final box office was of course gorgeous.

And Digital Creature, as an authorized manufacturer of film peripheral products, has also taken a share of this wave of craze, and has been busy producing various large and small "big whites" throughout December.

This is Disney's official selection of Chinese names, according to the introduction plan, the Chinese name of "Super Marines" will be released in mainland theaters next month, so the digital creature and the cooperative factory will not be able to take a holiday during the Spring Festival this year.

Now if you don't work overtime to produce and stock up, and wait until the Taobao copycat version is overwhelming, it will be too late to regret it.

The same bee company, Pony Company borrowed a big white robot from Disney for publicity through the introduction of DB, and it was an instant hit, attracting countless audiences to its own booth, and its popularity even exceeded the five big jars of the same brother Bee Game.

Although the five cans are shining, they are only the five players who are walking around in VR glasses and wearing VR glasses, but the onlookers outside can't feel too much fun, especially the long queue time is really annoying, and it is better to take a photo with Dabai when you have that time!

Although thousands of such robots have been manufactured in total, because of the global release of the film, most of them have left North America to hold crooked nuts, and those who remain in North America are except for the few in Disneyland, that is, the one in front of them.

It's just that the people of Pony Sports also know that although they have done a wave of successful marketing with the super popularity of Dabai in North America, it is still unknown how many fans they can retain afterwards, and there is no answer to how many of these fans will be willing to pay for their products. So it's not yet time to be complacent, and to really open up the situation in North America, you still have to look at this one in Detroit.

In the last month, Detroit has come out of bankruptcy protection and has been resurrected. However, the city has been hit hard, and it will take a lot of effort from Detroiters to refill the city and restore it to its former glory.

Although the bee network has published a lot of negative news about Detroit investment, exposing the tax traps and security problems behind the so-called leather shoe room and one-dollar house, Pony Transportation Equipment Co., Ltd., a subsidiary of Atletico Madrid, went to Detroit to invest in real estate very shamelessly.

No way, who made this the largest car production center in the Americas?

Although many of the giants that once entrenched here have left due to the impact of the subprime mortgage crisis, oil price fluctuations, manufacturing hollowing out, and urban bankruptcy, Detroit still has a considerable pool of automotive talent and manufacturing resources. It is the method of acquisition and integration of Pony Company to establish its own overseas R&D center in Detroit.

Of course, manufacturing can't be placed here, because the American trade unions are too powerful, and the votes in their hands allow them to hold officials hostage and constantly improve their welfare benefits.

The world-famous "grandma in the air" of American Airlines is not because American passengers have unique tastes and like old women on the 50th Road, but purely under the protection of the labor union, American flight attendants can work on the plane until retirement, while flight attendants from other countries, especially Asian countries, have been transferred to the ground by the company after they have grown older and become old.

The same situation also occurs in other employers, especially General Motors, which has hundreds of thousands of employees, and when facing competition from Japanese automakers, due to the obstruction of labor unions, there is no way to reduce staff and increase efficiency, and machine substitutions can only be dealt with by developing high-value models and restricting imported cars.

However, the Japanese car companies also opened their factories in North America to become "domestic cars", with excellent fuel-efficient design, and fewer employees, they once again put GM, Chrysler and Ford abuse, the legendary North American three major car Accord, Teana, Camry belong to Honda, Nissan and Toyota respectively, not only long dominate the top three in North American mid-level car sales, even in the second-hand car market, the price of fuel-efficient and trouble-free Japanese cars is also the most popular.

Of course, this refers to Japanese cars sold to the North American market, and domestic joint venture vehicles are limited to supplier level and quality control issues, and performance will be discounted.

The production cost is high, and it is not pleasing to young people, and when it encounters such a big impact as the subprime mortgage crisis, it is no wonder that the three major car companies in North America knelt down at once, and the century-old General Motors went bankrupt and reorganized into a state-owned enterprise in the United States, and Chrysler was acquired by the Italian company Fiat, leaving only Ford still alive.

Interestingly, U.S. labor unions are very active in bankruptcy reorganization, Fiat paid $4.35 billion to VEBA, a trust under the United Auto Workers (UAW), to buy 41% of the latter's shares in order to buy Chrysler in order to buy Chrysler last year, thus completely annexing Chrysler, while in the "state-owned enterprise" New GM, in addition to the 6% stake held by the federal government, UAW still owns 17.5% of the shares.

The new Fiat Chrysler (FCA) has long planned to go public because it consumes a lot of cash. Just three months ago, the FCA was listed on the New York Stock Exchange, but their models are old and the debt ratio is high, and they are not optimistic about the market, and their stock prices cannot be sold.

In order to raise funds, they had to push high-quality assets such as Ferrari to the stock market for money. There is no queue for IPOs in the stock markets of Europe and the United States, and high-quality assets such as Ferrari do not have their own places to stay here. Of course, it is impossible for the exchange to let it go, not to mention anything else, just the fans of the Ferrari supercar can buy a stock and hold the stock price steadily, and the FCA does not plan to release many outstanding shares anyway.

This time at the Detroit Auto Show, Pony Company also brought a supercar, but this supercar with the Pegasus standard is an electric sports car.

To be exact, it is a hybrid car, but unlike the general piston gasoline engine and electric motor, which provide power together, the car's micro gas turbine engine is only responsible for generating electricity, and the wheels are driven by four electric motors.

As we all know, the current chemical battery technology has fallen into a bottleneck, and the difficulty of improving energy density has led to the battery becoming the biggest shortcoming of electric vehicles.

The solution, of course, is to replace batteries and exclude even less powerful solar cells, including promising microreactors, hydrogen fuel cells, and micro-generation gas turbines.

After the advent of nuclear-powered ships and submarines, car designers turned their minds to nuclear reactors, and Ford released a concept of a five-mile "no-tank" nuclear-powered car decades ago.

But their vision, like a nuclear-powered aircraft, came to naught. This is because a purely controllable reactor is not large, but the safety devices are very large and bulky. These weights are naturally not a big problem for aircraft carriers of tens of thousands of tons and ocean-going submarines of several thousand tons, but for large aircraft with a weight of only a few tens of tons, the thick protective layer is unbearable.

Cars weighing only one or two tons are even more different, so nuclear cars have been stuck in the early concept car stage, and from time to time they are brought out to show their presence, but they can't be put into practice. Moreover, in this era of terrorism, the competent departments of various countries will never tolerate a self-propelled nuclear bomb running around.

At the end of the last century, European and American car companies spent a lot of money on hydrogen fuel cells because of the impact of the oil crisis on sales, but they all fell into the pit.

After excluding other options, only the gas turbine option remains, and the former Soviet Union's T main battle tank, as well as the U.S. imperialist's M1 main battle tank, are famous all over the world for their gas turbine power systems.

T finalized in 1976, M1 finalized in 19 years, and is a military equipment for harsh environments, research and development costs are naturally high to fly, so that the gas turbine with many advantages such as light weight, long life, and no oil picking can not compete with diesel engines, and until now there is no third gas turbine tank finalized and put into production.

However, if the standard is lowered to the civilian level, it is still possible to use lightweight micro gas turbines as the power of the car. In particular, this gas turbine is only used as power for power generation, without considering the complex transmission and transmission system, and the power change is achieved by adjusting the voltage and current, which is further difficult to achieve.

The research and development process of this gas-electric supercar, Atletico Madrid is concerned about the whole process, not only personally named it "Dark Horse", but also bought the first batch of three prototype cars home out of his own pocket, which can be regarded as letting Ma 10 billion get rid of the embarrassment of not having a supercar Because of the amortization of research and development costs, the price of the dark horse is much higher than that of those mass-produced supercars.

The only regret for him is that because of the relationship between micro-combustion and small aviation engines, only a few major aviation powers can manufacture this kind of engine, so even if it produces "dark horses" in China in the future, its heart still depends on imports. First, the performance of domestic goods is slightly inferior, and secondly, they are also in the hands of military enterprises, and civilian procurement is also a trouble. For mobile phone users, please visit http://m.piaotian.net