Xu Grouprong's idea for a budget hotel came from the hotel market in the United States, and he tried to do so after returning to China.

A little different from Shengshi Group, although Xu Gurong has seen foreign models, various experiences from politics to economics have told us that copying foreign models of mechanical thinking will not work.

So he looks at the future from the present.

The first Jinjiang Inn was opened in 1997 in Jinjiang Amusement Park, Chen Zier went to see it, not to mention that the service and design could not keep up, so there was no elevator on the first floor, which was criticized.

So Xu Gurong also crossed the river by feeling the stones.

However, the customer chain has never come to see the present.

For example, the bed and bathroom, this is the most important facility, what other wardrobe hangers can be put together, a hundred yuan for a night, just sleep comfortably, where can you put the clothes?

Therefore, if you want to talk about the current customer experience, although there is no survey, Chen Zier is also confident, and the guests definitely surpass Jinjiang Star.

Of course, from the first generation to the fifth generation of Jinjiang Inn's products, it is indeed getting better and better, and it has reached a scale of more than 1,000 stores across the country, and the brand of Jinjiang Star is also a well-known trademark.

Keyou is about two years later than Jinjiang Inn, as for the other GreenTree Inn and Homeinn have not yet appeared, Motel followed Jinjiang Inn, but it was only started in 2002.

Therefore, at present, there are only two domestic markets, Keyou and Jinjiang Inn, and they both started from Zhonghai, which shows that the development of this city to this stage has actually generated such demand.

And this demand is so great that the two families don't have to grab water to drink at all, and they can drink whatever they want if they have the ability to jump into the pool.

The competition is not very fierce, and everyone is still in the stage of grabbing the market.

After Chen Zier paused, he returned to the same state.

Qin Yunhan looked at him with a smile, "You feel unhappy that I went to see him. ”

"If you think you're normal, do you need to mention it to me deliberately?" Chen Zier said lightly.

"So what if we turn to Jinjiang?"

Chen Zier said: "It is sometimes a good thing to strengthen the opponent, although it is not good to say bad things about people behind the scenes, but at present, there are some problems in the design and service of Jinjiang Inn, to be honest, there is no one else except Jinjiang, so that every time I give incentives to employees, I have to deliberately say that Jinjiang is better, otherwise I am afraid that there will be inertia within the team." ”

Qin Yunhan was a little unconvinced, what this person said in this passage is called a madness!

But there's really nothing she can do.

The sudden mention made Chen Zier a little stunned, but after thinking about it carefully, this was just a means for her to increase the price.

Jinjiang Star was born out of Jinjiang Group, which is a state-owned enterprise, firstly, there is no shortage of her bargaining chips, and secondly, the equity relationship is also complicated, and it may also involve politics.

But......

Chen Zier thought of a question, "What are you doing in Yanjing?"

"I did come to see Xu Gurong. Qin Yunhan leaned forward, with a little expression and a cute look.

Chen Zier smiled.

"It doesn't matter, even if you really come to see him, it won't affect me. ”

Qin Yunhan said: "I guessed, so I just played a little joke with you." ”

"What about business?"

"It's nothing serious, I'm off work, and it happens that you're in Yanjing, so I'll talk to you. ”

Sighing, Chen Zier thought to himself, you just drag it out, and in the end, the customer chain has opened more than a dozen stores, and the revenue is tens of millions, and the conditions you can talk about are even worse.

"Actually...... I also know that express hotels are a market with a lot of future. She made this judgment.

"Of course, so what are you hesitating about?"

Qin Yunhan knocked on the table, "But I know that your original idea came from differentiated competition, small hotels and star-rated hotels have left a gap in the market, but what about the express hotel? I don't see anything in the guest chain that is particularly clever in Jinjiang, yes, the guest has a future, but I don't think the future will be as big as you depict." This market must not be dominated by the guest. ”

Chen Zier understands that there is a future, but it is not so grandiose.

"Let's not talk about cooperation yet. He slowly pushed the teacup aside, "Let's talk about this thing, what you just said makes sense, where to make money, someone will do it, it is impossible for the guest chain to occupy the entire market in one or two years, yes, in addition to Jinjiang, we will definitely have this or that opponent in the future." ”

"There will definitely be competition, and I see the competition in the future as such, the first stage must be to grab places. He was absolutely sure.

Qin Yunhan is interested in this, and listening to people's outlines and doing analysis and then adding his own thinking will always be rewarded, especially if this person is still a genius.

And Chen Zier said that these naturally made her believe that the direction of the guest chain would be so correct.

"How important is the location for a hotel, I don't think I have to do popular science, but the good locations in major cities are limited, the city is very large, there are few suitable places, and the development of guests is slow now, because we are using to buy, and I want to let guests get out of this strange circle from the beginning. ”

Qin Yunhan was very spiritual, she muttered: "The strange circle of raising property rents. ”

Chen Zier nodded, "That's right, when several other companies are increasing their rents to obtain high-quality sites, the guest chain can avoid this layer of competition." This will be our fundamental strength, which in turn will have a range of impacts. ”

"Grab the place, sign a three-year or five-year contract, and then grab the price, price reduction, promotion, publicity and marketing, this is the second stage, slowly saturated, there will be a price war, there is no way, and then the next stage is to grab the franchisee, because the grabbing the place, the price will definitely make the enterprise bear a certain debt, and at this time the franchise fee is a good choice, the franchise store is also a very low-cost way, just ...... If you continue on this path, you will miss the core competitiveness of economic hotel chains. ”

Qin Yunhan asked, "Then what do you think is the core competitiveness of an economy hotel?"

"I've had experience in making puddings, and chains can bring economies of scale, but simple scale expansion is not sustainable. Chen Zier finally concluded: "The core competitiveness of economic hotel chains lies in the standardized scale effect, franchisees can have, and it is necessary, but there must be standards." ”

Qin Yunhan pursed her lips and looked at him.

There seems to be some hesitation.

"Before I got on your ship, you told me all your judgment about the future of the industry?"

"Why do you talk about this so often, and you still don't understand it?" The important thing is that I don't say anything at all," he smiled confidently and pointed to his head again, "The important thing is my head." ”