Chapter 65: Stand-alone Game (I)
"You come with me. ”
Jiang Bai didn't stop everyone's cheers, he had to be happy when he should be happy, he just beckoned to Wang Yang and asked him to follow.
"Mr. Jiang, do you have any arrangements?"
Wang Yang followed Jiang Bai into the office and asked respectfully.
Jiang Bai waved his hand, motioned for him to do it, and then said, "The matter of Tianzun is about to come to an end." While some people are still needed for version upgrades and routine maintenance, it's no longer the centerpiece of the studio's work. Next, the studio develops a new game. ”
The direct purpose of the establishment of Daoyi Game Studio is to cooperate with the pan-entertainment star author plan, but it is not just to cooperate with the pan-entertainment star author plan.
Jiang Bai's ultimate goal in his life plan is to establish a huge entertainment empire.
As an indispensable part of the entertainment industry, games are an area that he attaches great importance to.
As the tentacles and vanguard of Daoyi Culture in the game circle in the future, the significance of Daoyi Game Studio is far more than just cooperating with the pan-entertainment star author plan.
Now that the game "Tianzun" has been officially put on the shelves, the management rights have been handed over to Penguin, the agent of the game.
As the producer, Daoyi Game Studio will only be responsible for upgrading the version and dealing with the game bugs reported by Penguin.
And because of the particularity of Daoyi Game Studio itself, the actual work will be further reduced.
It only takes the planning of the new version.
The actual version upgrade and bug handling were all solved by the unwarranted head office behind Jiang Bai.
In this case, the "Tianzun" game can no longer occupy too much energy of Daoyi Game Studio.
It's also time to arrange a studio and start the development of Daoyi Culture in the gaming industry.
"That's true, in fact, I'm also thinking about what the next project of Daoyi Game Studio will be during this time, I don't know what Mr. Jiang's instructions are for this?" Wang Yang asked.
Jiang Bai took out the box of China and threw one to Wang Yang, and Wang Yang hurriedly took a lighter and lit it for Jiang Bai.
Jiang Bai took a hard puff of the cigarette and exhaled a long smoke before saying, "Next, I plan to make a single-player game." ”
"Stand-alone game?" Wang Yang was stunned.
In fact, domestic stand-alone games developed very early, as early as the end of the eighties, there was a sprout of stand-alone games.
At that time, stand-alone games were mainly game cards on the learning machine, mainly puzzles, although there were not many high-quality products, but there were many types.
In 95 years, the domestic stand-alone machine officially entered the initial stage of development.
"Fairy Sword 1", "The Legend of Jin Yong's Heroes", "Knights of the Burning Dragon" and other boutique games began to be sold in Wanwan.
In May of this year, Kingsoft Studio was established in mainland China, which was one of the first companies in China to start making games.
On December 8, the target software company was established in Kyoto, and embarked on the road of independent research and development of domestic games after Kingsoft.
So far, the mainland has formed the so-called "South Jinshan, North Target" game development pattern in the future.
From 99 to 02 years is the peak period, and "The Legend of Gods and Demons", "Xuanyuan Sword 3", "Traces of the Sky", "Phantom Sword Record", "Legend of Martial Arts", "Fantasy Three Kingdoms" series and other works that represent the highest peak of domestic Japanese role-playing games.
The mainland gave birth to classic works of American role-playing games such as "Qin Yan" and "Sword Sealed Demon Record".
and classic real-time strategy games such as "Three Kingdoms" and "Freedom and Glory" that surpass the general standards of Europe and the United States.
If it continues to develop according to this track, domestic stand-alone games will not be able to become an important part of the Chinese entertainment sector in the future and a strong support for cultural output.
It's a pity that after 02 years, the domestic single machine quickly declined.
The reason for the decline is only twofold.
One is the impact of piracy and online games.
The cheapness of pirated games, as well as the increasing ease of access, have dealt a devastating blow to genuine single-player games.
The explosion and huge profits of online games have also caused a large number of gamers to invest in the online game market from the stand-alone market, fundamentally cutting off the possibility of continued development of stand-alone games.
The second is the ban from the government.
In 01, the Ministry of Culture and other departments of China jointly issued a ban on game consoles, the full name of which is "Opinions on Carrying out Special Governance of Electronic Game Business Venues".
This blocking order stipulates that from the date of the issuance of this opinion, the production and sale of electronic game equipment and its parts and accessories for domestic markets shall be stopped.
No enterprise or individual may engage in the production or sale of domestic electronic game equipment and its parts and accessories.
In short, it was to ban the game console industry, an important part of the domestic stand-alone game industry at that time.
The direct consequence of this ban order was that the game console, or later the home console industry, disappeared directly in China.
The disappearance of home machines has invisibly further promoted the rise of the piracy market.
Because in our impression, the PC is a basic and convenient device, which provides a convenient way to write and modify software, and the windows system has entered the era of piracy early, which has made this platform the soil for the growth of piracy.
The closed and exclusive operating system that comes with home consoles is the most powerful protection for the copyright of stand-alone games in that era.
In fact, this line of defense is also the capital of several major foreign game console manufacturers to make profits and generate income, and each generation of home consoles is the basis for protecting their games when they are in the limelight.
To put it mildly, home consoles are the cornerstone of the development and growth of the single-player game market, and even the support of the entire industry at the beginning of the development of the game industry.
And the domestic stand-alone machine that has lost this cornerstone is destined to decline.
According to the normal historical development, it will not be until 15 years later, with the country's emphasis on cultural copyright, and the willingness of high-level officials to revive stand-alone games, it will usher in a recovery.
And at this time in 11 years, the situation of domestic stand-alone aircraft is even colder than the Arctic.
As a senior practitioner in the game industry, Wang Yang is naturally clear about the situation of stand-alone games.
So he couldn't understand how Jiang Bai could have the idea of developing a stand-alone game.
"Well, Mr. Jiang, I think you should think about it again, the current environment in China is not very friendly to stand-alone games. If the studio develops a single-player game, it is a bit risky. Wang Yang said cautiously.
Jiang Bai flicked the cigarette ash and said lightly: "I know that the current situation of domestic stand-alone games is not very good, but this does not mean that there is no market for domestic stand-alone games, in fact, it is precisely because of the lack of domestic stand-alone machines in the game market that it has caused the great desire of domestic players for domestic stand-alone games."
After all, although those triple-A masterpieces abroad are well-made, their worldview and cultural core are incompatible with domestic players. At this time, even if the studio only comes up with a domestic stand-alone machine above the international ordinary level, it will inevitably be greatly sought after, and even pushed to the altar by players!"