Chapter 298: Boycott
The Confederations Cup match was broadcast very successfully, and compared to the fact that no one watched the game at all, the Espn Sixth Degree Channel made a lot of money, and all the advertising fees were slammed, which also made FIFA officials smile.
If you have more money and higher ratings, can you not be happy?
But the next trend greatly surprised Han Feng and others.
Originally, Sky TV and other giants were in contact with Six Degrees Space, hoping to get a bite of this delicious cake, but the next Italian Football League took the lead in putting forward the slogan of "Boycott Six Degrees Broadcast"!
The Italian Football Federation is the official football organization of Italy, and its raison d'Γͺtre is to safeguard the interests of Italian football.
Their boycott soon provoked a response from football league powerhouses such as Spain and England, so Sky TV, which had been in contact with Six Degrees Space, also fell silent and waited to see what happened.
The boycott was not unfounded, because immediately after the live broadcast of the Confederations Cup on ESPN VI Degrees, a survey was conducted on a website that asked: "With so much freedom in the broadcast of ESPN 6 Degrees, where would you choose to watch the game compared to expensive stadium tickets?"
The following options are: a. I'm a die-hard fan and will support the team as usual, and I don't care who broadcasts it.
B. The usual games will be watched on the Six Degrees Channel, and the key games will still go to the field to cheer for the team.
c. Looking directly at the six degrees, the result is the same except that there is no feeling on the spot.
In the end, 13 percent of A, 67 percent of B, and 20 percent of C.
This ratio seems normal, but it is a huge wake-up call for the football federations of various countries!
For clubs in various countries, what is the biggest income?
The direct ticket income on the stadium is very considerable, so the big clubs are very important to the fans, after all, these people are their food and clothing!
Based on the data from the above survey, Italian financial experts have come to the conclusion that if the broadcast of the six-dimensional space becomes a common situation, then the ticket revenue of Serie A will plummet by 20-30% in a year! As for the matches of the top clubs, the ticket revenue will be reduced even more - just as online piracy is so rampant today, and the income of ordinary authors is far less than that of top authors.
What a terrible sign!
It's like grabbing money from clubs from all over the world!
It has to be said that those leagues with big clubs are scared by this statistic, and it doesn't really matter to FIFA, because competitions like the World Cup are originally top-level sports. Tickets for almost every game will be sold out, and the supply is in short supply, so they don't have to worry about the broadcast of the Six Degrees Space that will cause the tickets to not sell out.
But for a club with more than 30 games a season, they can't accept such a result.
While the loyalty of the fans can be trusted, and although the fans will still come to cheer on important games, it is conceivable that when the games are not usually very important, the attendance will definitely not be as high as it used to be.
It's horrible!
Fans don't come to buy tickets, which means that the club's income has plummeted, and the same players on the field will not get the support of fans, and their performance will deteriorate, and there is ...... If there are no fans willing to come to the home game, is it still called the home stadium?
So for a while, several major European top leagues announced a boycott of Six Degrees' live broadcast and refused to cooperate with Six Degrees.
On the contrary, FIFA and UEFA are very interested in this cooperation, because they host major events such as the World Cup, the European Championship and the European Champions Cup, because of the excitement of the games, there will never be a problem of fan attendance.
Knowing the reactions of several major European football associations, Han Feng felt that it didn't matter, but Espn became anxious.
Live broadcast is just a means to pull people in the six-dimensional space, and if this means is not successful, then change it, the so-called all roads lead to Rome, which is nothing to worry about. And even if you don't broadcast football, there are so many ways that this kind of holographic photography can be used!
The Six Degrees Network is in contact with the nBa and the major leagues in the United States, and the game of basketball and baseball and football is also a hot spot in the United States, with extremely high ratings, and you must know that the popularity of the nBa makes it impossible for blue ball tickets to be sold, after all, the basketball stadium is much smaller than the football field, and it can accommodate much fewer people, as for baseball and football, due to the fact that the stadium is too large, there must be many fans who are willing to watch freely through the Six Degrees Network, so they don't have to worry about finding a market.
Several film and television companies are also in contact with the Six Degrees Network, including a Billy Hill Film Company from Hollywood, USA, because they found that shooting in the Six Degrees space can better save the cost of post-production special effects, and Hunan TV also plans to launch the first six degrees of holographic live broadcast this year, and some variety shows are also in contact with the Six Degrees Network.
But the fact that the company is easy does not mean that Espn is also easy.
If the major football associations and clubs boycott Six Degrees, it means that they will either give up Six Degrees or give up the European league.
But it's all impossible!
Because Espn has reached a strategic partnership with the Six Degrees Network, and signed the broadcasting rights with FIFa for next year's World Cup, but it is completely impossible to give up the broadcast of several major European leagues.
Especially the Premier League, La Liga and Serie A, which have cultivated a large number of loyal viewers and users for Espn, but if you don't give up, I'm afraid that the next few major football associations will not be able to sign a live broadcast agreement with Espn next year, and the loss will be big!
"Han, I'm in big trouble now. Davis, the representative of the Espn, was in tears, not as energetic as he was when he opened the champagne a few days ago: "How can they do this, don't they know that this selfish practice is murdering the happiness of fans all over the world?"
"It's us who murder their happiness in the first place," Han Feng said with a smile, "If the club doesn't get enough revenue, how can they bring a good game?" β
Davis sighed, Han Feng is right, can he still use the anti-monopoly law to sue the clubs of major countries in court? This is absolutely impossible, after all, people are hens that lay eggs, and they still lay golden eggs!
ESPN is inseparable from the national leagues, and similarly, the leagues of various countries cannot leave the big money owner of ESPN, plus the mediation of FIFA and UEFA, the relationship between the two sides is not very tense now, not to the point of irreconcilability.
"Mr. Davis, I think we should both compromise. Liudu Company also doesn't want to lose such a large user group, so Yang Xiwen is now also helping to come up with ideas: "According to our information, your company's main user groups are in Asia, and you have occupied a considerable Asian market, why don't you work this?"
Davis's eyes lit up: "Do you mean that our broadcasts in Asia can be done through the Six Degrees network, but restrict European users from joining?"
Then Davis's face showed a hint of gloom, Yang Xiwen's method is really good, after all, European clubs are concerned about the problem of attendance, fans watching games in Asia, it is impossible to travel thousands of miles to Europe to watch live events, but the problem is that Espn originally wanted to further open the European market through this cooperation, if this method is adopted, although the Asian market can be further expanded, but the original purpose is not achieved.
"We have a saying in China that you can't eat hot tofu if you are in a hurry, Mr. Davis, you have to eat the rice one bite at a time, and the market needs to expand step by step. When Han Feng said this, Davis also remembered a Chinese saying: Standing and talking does not hurt your back!
My God, Espn has struggled for decades to get to where it is today, but it's only been a year since the establishment of your Sixth Degree Space, and you've already gained so many users?
How could Han Feng know what Davies was thinking? He continued: "Haven't we already negotiated with FIFA and UEFA? Next year's World Cup, this year's European Champions Cup, and this year's League Cup can actually get a vote, and the football associations and clubs of various countries have no objection to this. We can use this opportunity to get the fans to get acquainted with and fall in love with our free broadcasts, and then let the fans put pressure on the club, and slowly build it. β
"When the demands of the fans make the club have to agree, then I want you to give them some more benefits, after all, they are hens that lay golden eggs, and if you feed them, naturally no one will object. It's a long process, maybe three or five years, but I think it's worth it, because you know, we can't replicate this holographic model. β