Chapter 70: The Ideal is Beautiful

Wow, Zhao, it's really sad for you to say that, it's a shopping street and not your new brand. Pen Fun Pavilion www.biquge.info You said earlier, yes, if it's a shopping street, what can I do for the two ladies?

First of all, Matilda, you don't even know what my new brand is, why are you so sure?

That's nature, who are you, Zhao Lingling, the dominant figure back then. At that time, almost singled out a lot of big brands, who doesn't know, you become the CEO of a new brand, even a company that is not in the stream will be pulled by you to become a first-class brand.

Zhao Lingling made a smug look and rushed at Su Yishui, let's see, my name is not blown.

"However, despite its reputation, there haven't been any amazing works in recent years, have they?"

"I said Matilda, you don't want which pot to open and which pot to mention, okay!"

"Hee-hee, just kidding, women have menopause, not to mention that enterprises and people are the same, they can't always be evergreen, occasionally once and a half in a year without innovation No new product experience, we have also encountered. ”

"Okay, tell me about your shopping street or your new brand, and tell me what you want. Matilda brought the topic back, if she didn't make such a quick decision, Su Yishui would probably have to intervene.

"That's natural, I'm here to ask you about this matter. ”

"Oh, please, it looks like it's serious. ”

"It's just that I was busy signing the agreement at the time, and I postponed some things that I should have done before then, so I'm here to ask you for help. ”

"Personal matters, hehe, then I'm going to get a little cheap. ”

"No problem, as long as it's not too demanding, I'm okay with it, you've always been like this before, I'm used to it. ”

"Don't talk about me as if I'm a demon, tell me in detail.

"Good. After Zhao Lingling answered briefly, she introduced the detailed content to Matilda.

Finally they got to the point. Su Yishui finally breathed a sigh of relief, and at the same time touched the voice recorder in his pocket again, hoping that it was still working.

Zhao Lingling came up with this idea, and so far Su Yishui has not figured out what she meant. Is it to reminisce, or to use it as a certificate, and if it is used as a certificate, what is the value and significance, sometimes I really don't understand what she is thinking.

"Oh. I have to say, Zhao, and Su, your vision is indeed very good. Matilda quietly listened to Zhao Lingling's statement for nearly a quarter of an hour and said.

"Why do you say that?"

"Of course, you have a lot of vision, and it's rare to invest so much. ”

"Poof... Su Yishui laughed, it was only a few million dinards, and when converted into euros, it was only nearly a million. Is this a big investment?

"Oh, sorry, sorry. Su Yishui looked at Zhao Lingling's gaze and twitched the corners of her mouth in embarrassment.

"It's okay, Sue, if you listen to me, you'll know why I'm saying that. Matilda gave her a friendly smile.

"In our country, and even in Europe as a whole, there are a number of online stores, but they are not very large, and they are all limited to their own countries. The distribution link is basically a work of God's failure, such as in our country, although there are nearly 20 distribution centers, but the speed and service are relatively poor. And if you want to find a systematic professional leader in a certain industry. That's non-existent, that's why I'm saying what I just said!"

"You mean to say that our ideas and intentions are unique in France, don't you?"

"That's right, and not only in France. Neighboring Germany I also dare to guarantee, as for other countries, I go less, know very little, if you two need information and intelligence then I can entrust the intelligence department of the enterprise to inquire, but nine times out of ten, basically has not set foot in this field, the reason is not very difficult, European countries are relatively small, and you are a big country, can only be equivalent to the size of a province, so, even if you want to buy new products on the market, you don't need to go through the channel of online shopping, both packaging, distribution, home delivery, etc., and the quality has not been guaranteed, rights protection is a big problemIf you have so much time to toss, it's not as easy as going to the nearest physical store and specialty store to make purchases, isn't it, and the streets of Europe are more developed, and the locations of specialty stores are more abundant, so it is easy to purchase. ”

"Wouldn't our thoughts be in vain if you say so?" Matilda, would it be good to say something that is good for us?"

"I was about to say that. Hehe, Zhao, you have always been so easy to get nervous and excited, I just said, this is the situation in a relatively small country, such as San Marino, Andorra or even the Vatican, the latter what do you use online shopping for, the whole city as long as you are not lazy or drunk, you can walk around in less than a quarter of an hour, so this online e-commerce model, that is, the form of B2C, is completely inapplicable to them. ”

"Listen to you, Matilda, you're familiar with e-commerce, aren't you?"

"Hehe, Zhao, you're underestimating me. The official websites of big brands all have online shopping platforms, although for professional online e-commerce platforms, such as a treasure in your country, the number of transactions and visits is completely incomprehensible, but at least there are hundreds of sales in a month, especially in places that are far away, such as Reykjavik in Iceland These places in the Auckland Islands of Scotland, and they all use a professional distribution model, we all use air transportation. Ensure that the goods are delivered to the customer intact, and then directly charge the cost of the goods and the cost of air surcharges, although the cost is more expensive than when you buy it in a physical store, but it is definitely guaranteed, and in such a remote and remote place can achieve the effect of home delivery, even if you spend a little more money, it doesn't matter, how, Zhao, as the former manager of the marketing department. I guess I know a little bit. ”

"Uh-huh, Matilda, you're absolutely right. So can you help with our business?"

"Do I need to register a company, or do I need to submit an application for entry to the country?"

"Company registration can be dispensed with. We already have our own company, what does it mean to apply for the latter's entry?"

"Hehe, Zhao, of course it's the meaning of local protection.

"There was no such thing in the past. ”

"Definitely. But you haven't been involved in this field before, the so-called entry application is actually just a look, whether it is a company like yours, a website, or a company that can bring income to France, as well as a lot of profits and taxes, they can't wait for you to join it, and what you can refuse is the kind that will bring benefits but have a negative impact on the environment and residents Natural conditions cause pollution and massive use of this type of natural resources and ecological environment, such as you as a website, it is impossible to deal with these problems. ”

"That's natural, at least not as an e-commerce site. ”

"Huh. That's good, and that's one thing, for customers and suppliers, I think you already have your own ideas. ”

"Haha, Europe is the largest treasure trove of cosmetics and beauty products, I can't sit in the gold mountain and look for gold. ”

"Wonderful, this analogy is very apt, that's right, Zhao, Su. As I said, if you really enter as a professional beauty and cosmetics shopping site, it will definitely make waves in the European market. ”

"Is that an exaggeration?

"Hehe, as long as you can come in, you'll know. The current European beauty and cosmetics market, especially the formation of a delicate balance between the big brands, but the sales volume is not very satisfactory, although some goods can be circulated to your country or other countries for sales, but this part of the quota is low, not to mention, sales and prices are not satisfactory. If a large number of sales can be sold to your country through your channel, it can not only bring a certain impact on your market, but also solve a big problem for us, after all, most brands are close to the point of hard work, especially when the market is close to saturation. ”

"Oh, then, you're already in a certain predicament?"

"There is a dilemma, but it has not yet reached such a serious point, and the problem that can be solved by just a little layoff is not a big problem, and it has not broken the bones yet. ”

Su Yishui's eyebrows moved, and she heard terrible news.

The corners of Zhao Lingling's mouth twitched, it seems that the self-esteem of Europeans is still playing tricks. I'm afraid that now except for fans and fanatics, few customers can wait too long for a brand, this is not a high-value consumer goods like Apple's iPhone, for Europeans, the price of cosmetics is like a rotten street, and the domestic thrift for a few months to dare to buy a set of outdated new products to compare, thousands of euros of salary, the purchase value of cosmetics is only equivalent to one percent.

This is also the reason for the delicate balance that Matilda is talking about, after all, it is not turnip cabbage, food that needs every day, nor is it an iPhone with a lot of software and additional functions and products with paid channels that can be damaged, even if cosmetics and beauty products want to be paid for additional functions, it is impossible to find cheap between one or two bottles or even in brand sets, the real added value comes from hospitals and beauty salons.

Therefore, Matilda's excited and fanatical expression towards herself and Mr. Zhao can also be explained, they are now in urgent need of an organization that breaks this equilibrium, and their shopping street is delivered to the door at this time, isn't this the sleepiness meets the delivery of pillows.

Ha ha. Su Yishui held the wrist of his right hand with his left hand, and he was a little excited to himself. Unintentional moves, unexpectedly dug out such a big market, needless to say, is to the largest from the European market to the domestic market import and export distribution of these links and the domestic price difference, it is enough for her to make a lot of money, you know, the domestic cosmetics prices are generally seriously inflated, the problem of excessive moisture, and in the European market, almost cheap goods are sold on the counter. And I not only earned popularity, reputation and reputation, but also grabbed customers and consumers, and made a lot of money, I really don't know what could be better than this. (To be continued.) )