Dong Mingzhu did not gradually fade out of the public eye after being dismissed from the post of chairman of Gree Group, but refreshed her sense of existence again and again, from "new energy vehicles" to Gree mobile phones, looking back on the past six months, Dong Mingzhu has made headlines almost every day, and her strength shows her out-and-out "headline maker" attributes.

Dong Mingzhu, as his name suggests, is as bright and beautiful as a pearl, shining brilliantly, and a domineering president with his own halo wherever he goes, which is eye-catching. Perhaps from the name Dong Mingzhu, it means that she is destined to be ordinary from the beginning, and is destined to go through twists and turns, domineering and fierce life.

On October 18, 2016, Dong Mingzhu resigned as the chairman, director and legal representative of Zhuhai Gree Group Co., Ltd. He continued to serve as the chairman and president of Zhuhai Gree Electric Appliance Co., Ltd. This move has sparked a lot of discussion in the industry, which not only reminds people of Dong Mingzhu's life from a nobody, to the leader of the Gree Group, and then to the dismissal.

In 1954, Dong Mingzhu was born in an ordinary family in Nanjing, Jiangsu Province, with 7 brothers and sisters, and she was the youngest. Relying on his own efforts, Dong Mingzhu was admitted to the statistics major of Wuhu Cadre Education College in Anhui Province, and returned to Nanjing after graduation to do administrative management work in a chemical research institute in Nanjing, got married, had children, supported his family, and lived an ordinary life.

Until one day, Dong Mingzhu's husband died of illness when his son was 2 years old, which was undoubtedly a bolt from the blue for Dong Mingzhu, who was only 30 years old, and because it changed the trajectory of her life, the death of her husband became a turning point in Dong Mingzhu's life. "If it weren't for this, I wouldn't be down the path I am now. If he was here, he wouldn't have agreed to me coming to Zhuhai." Dong Mingzhu once said so.

In 1990, leaving the 8-year-old child at home to take care of his grandmother, Dong Mingzhu said goodbye to his young son and embarked on the road to the south alone, determined to make some achievements. Later, she joined the Zhuhai Haili Air Conditioning Factory, which was the predecessor of Gree Electric Appliances, and at that time Gree was a company with only a simple, low-output production line. But it was here that Dong Mingzhu began a life of counterattack.

At first, Dong Mingzhu was arranged to go to Hefei, and the first thing he had to do was to collect debts. For this legendary story, the media described it like this: Dong Mingzhu went to the dealer every day, and the dealer ignored it, and then simply avoided it, which aroused Dong Mingzhu's temper, and he went to "gamble" every day, and one day, he finally blocked him in the office and shouted, "You either pay back the money or return the goods, otherwise from now on, I will follow you wherever you go!" In the end, Dong Mingzhu also went from obscurity to fame in one fell swoop because of "recovering 420,000 arrears in 40 days". The story may be exaggerated and exaggerated, but Dong Mingzhu's stubborn and strong character of not admitting defeat can be seen.

In 1992, Dong Mingzhu's sales in Anhui exceeded 16 million yuan, accounting for 1/8 of the entire company. Subsequently, he was transferred to Nanjing, where there was almost no crack in the market, and signed an air conditioning order of 2 million yuan, and within a year, personal sales jumped to 36.5 million yuan. In 1994, there was a serious crisis within Gree, some of the backbone salesmen suddenly "collectively resigned", in the most difficult time for Gree Electric Appliances, Dong Mingzhu withstood the temptation, insisted on staying in Gree, and was unanimously elected as the head of the company's business department.

Under the leadership of Dong Mingzhu, Gree gradually walked out of glory. Since Dong Mingzhu became the head of the business department at the end of 1994, he led Gree Electric Appliances from 1995 to 2005, ranking first in the country in terms of air conditioning production and sales, sales revenue and market share for 11 consecutive years.

In 1996, the air conditioning industry in the cool summer bloody battle, has been promoted to sales manager Dong Mingzhu would rather give up the market than reduce the price, the fierce Dong Mingzhu led 23 marketing salesmen to fight against some domestic manufacturers hundreds of thousands of marketing team. At the end of the 90s of the last century, when China's large household appliance enterprises have begun to diversify, Dong Mingzhu is still desperate, insisting on the road of specialization, and wholeheartedly making air conditioners has the influence of consumers on "good air conditioning, made by Gree".

Dong Mingzhu's success and personal personality are inseparable, and it is precisely because of her toughness that Gree rose among her peers at that time.

In 1995, this obscure small factory became the No. 1 air-conditioning giant in the country.

In 1996, Gree Electric was listed on the Shenzhen Stock Exchange.

In 2001, Dong Mingzhu was promoted to general manager of Gree Electric Appliances.

In 2003, the revenue of Gree Electric exceeded 10 billion, equivalent to one-tenth of Zhuhai's industrial output value.

In 2015, Gree Electric Appliances ranked among the world's top 500 companies, ranking first in the world in the category of household appliances, with an annual tax payment of 15 billion.

Dong Mingzhu is diligent and hardworking, fierce and capable, and has become the "iron lady" of the home appliance industry.

In recent years, the development of Gree Electric Appliances has gradually moved towards "diversification". The first thing to say is Dong Mingzhu and her Gree mobile phone.

On June 14th, Gree's new mobile phone "Color World" was quietly launched in Gree's official mall, but this mobile phone, priced at 3200 yuan, belongs to the high-end price of domestic mobile phones, and a total of 8 units have been sold. As soon as the news came out, Dong Mingzhu was quickly slapped in the face, and netizens ridiculed him for being too confident.

And it all started three years ago.

In 2013, Gree officially announced that it would make a mobile phone. Subsequently, in the video of the Gree shareholders' meeting that was exposed in 2014, how did Dong Mingzhu promote Gree's mobile phone: "Gree's mobile phone doesn't heat up: I won't tell you the secret." "How domineering this has to be. In addition, in this video, Dong Mingzhu held the unreleased Gree mobile phone to promote everyone, saying that the mobile phone has two characteristics: light and comfortable, whether it is Apple or other mobile phone users, they will feel good after using it.

Until 2015, the first generation of Gree mobile phones was born, and Dong Mingzhu said proudly at that time: "Keep up with Xiaomi's sales, and Gree mobile phones will sell 100 million units!" The ideal is beautiful, and the reality is skinny. At the shareholders' meeting of Gree Electric Appliances held on June 1 of the same year, Dong Mingzhu, chairman of Gree, changed his words and said, "I believe that it will not be a problem to sell 50 million units in the future." ”

Immediately afterwards, Dong Mingzhu's mobile phone couldn't wake up, and the second generation of Gree mobile phone was born in 2016. Dong Mingzhu was confident in Gree mobile phone honey again: "Our mobile phone, some people on the Internet say that it has not succeeded. How do you know that I didn't succeed, Huawei sells the boss, and I sell the second."

At this year's 2017 China Business Mulan Annual Meeting, Dong Mingzhu said that "Gree's mobile phones (quality) are very good, and the only regret is the high price", and then said, "The quality is good, so the price is high".

However, the reality is that no one buys Gree's mobile phone, Dong Mingzhu forced Gree employees to buy it, but it was sold by employees at a low price in Xianyu, and Dong Mingzhu lost his face.

Before the Spring Festival, Dong Mingzhu's generosity exploded for a while, not only rewarding each employee with 10,000 yuan, but also giving Gree a mobile phone. Not long ago, Dong Mingzhu just announced a monthly salary increase of 1,000 yuan per person. suddenly envied many netizens: "Look at other people's companies!"

However, just after the Spring Festival, the plot took a sharp turn. Gree's mobile phone was resold by internal employees at an ultra-low price in the second-hand market, and even the pictures were intercepted by netizens, which annoyed Dong Mingzhu: "Whoever sold it bought it back at a high price!"

"That boot screen is really tiring to watch. Aunt Dong is too eye-catching. "Gree's mobile phone has received a lot of ridicule.

I remember that at the second China Manufacturing Summit Forum, Dong Mingzhu held a Gree mobile phone and said very domineeringly: "Today I can boldly say that my mobile phone is the first in the world, of course, I am not talking about the first sales, but at least my commitment to consumers, my (mobile phone) quality, I can talk about the first." I'm here today to say that my (mobile phone) won't break if I fall two meters, do you dare to fall?"

Then, "snap" dropped the phone. The phone didn't break. But Dong Mingzhu's "mobile phone dream" was shattered, and he fell into a place of discipline.

Since the Gree mobile phone came out, Dong Mingzhu has spared no effort in the promotion of Gree mobile phone, doing everything himself, making endorsements for Gree mobile phone, and even the mobile phone boot screen is Dong Mingzhu himself, making Chinese people fall in love with Made in China. As a result, the exposure of Gree's mobile phone remains high, but the sales volume is not high, and it is sluggish and miserable.

Gree's mobile phone thundered and rained, Dong Mingzhu's mobile phone dream was broken, and then Dong Mingzhu's reputation for endorsement was followed.

As for personal reputation, Dong Mingzhu obviously overestimated the commercial value brought by her influence. But surprisingly, Dong Mingzhu did not stop because of the collapse of the mobile phone dream, but turned to another industry - new energy vehicles.

Dong Mingzhu once said in CCTV's financial "Dialogue" column that everyone is now eager for the environment, especially the trouble caused to us by smog, and they can't wait to solve it. Dong Mingzhu promised, "The electric car we build, the ten-year battery is absolutely borne by us." I will definitely do my best with electric cars. ”

On September 17, 2014, Dong Mingzhu was officially hired by the United Nations as the "Urban Sustainable Development Ambassador", which stems from the unremitting efforts and contributions made by Gree Electric Appliances at the helm of Gree Electric Appliances in technological innovation, improving energy efficiency and mitigating environmental degradation. It seems that there are clues to be made of new energy vehicles.

But Dong Mingzhu's "car-making dream" is not optimistic. But in December last year, Gree President Dong Mingzhu overrode public opinion, paid out of his own pocket, and then jointly raised 3 billion yuan with Wanda boss Wang Jianlin and other business tycoons, and officially invested in Zhuhai Yinlong New Energy Group. Dong Mingzhu's perseverance and stubbornness were once again highlighted.

In fact, this is due to Dong Mingzhu's strong character. In Dong Mingzhu's dictionary, there has never been the word "lose". This is Dong Mingzhu. Finally, under Dong Mingzhu's repeated insistence, Zhuhai Yinlong's latest new energy electric vehicle was officially unveiled a few days ago.

It is understood that the first unveiled car is an electric pickup truck, using lithium titanate battery technology, supporting fast charging, with a range of more than 200 kilometers, and has been greatly improved in the traditional new energy vehicle charging difficulties, short battery life, short battery life and other problems.

Dong Mingzhu also said very confidently, "I have used a particularly good imported electric car, but the battery broke down in two and a half years and had to be replaced." I promise here that the electric car we build will definitely be borne by us for ten years. That's what I think I've won. So I think it's more about having faith first. The second I think we must have a spirit of challenge, dare to face the needs of consumers, you have entered this threshold, you must do what consumers like, electric vehicles I will definitely do the best.

However, it is worth mentioning that the new energy logo is 5 rings, like a flower, which lacks the domineering that Dong Mingzhu should have.