On the eve of World War I, European countries actively expanded their armaments and purchased foreign arms, food, and strategic materials on a large scale. Gold was particularly valued as a hard currency in international trade and was no longer allowed to be freely convertible, resulting in a significant decline in the gold content of paper money. Later, it was completely decoupled, so that paper money became pure credit currency, and the price of gold in paper money began to rise all the way.

Affected by this, the gold content of Olympic gold medals has also shrunk rapidly. In 1920, after the end of World War I, the seventh Olympic Games were held in Antwerp, Belgium, and due to the lack of time and funds, the champion had to be awarded a 60 mm gold-plated gold medal. Since then, countries have only made a fuss about the size and pattern of the gold medal, but the gold content has been fixed at 6 grams.

The gold medal in Rio was the largest and heaviest in Olympic history, with a diameter of 85 millimeters that most athletes could not grasp, and a weight of 500 grams was definitely heavy. However, the gold content of the big guy has not changed, and according to the price of gold and silver, its cost is only 600 US dollars. The same is true for gold, and even less for silver and bronze, the latter being $5.

In fact, the value of the medal does not matter, anyway, this symbol of honor usually does not enter the field of circulation.

For athletes, as long as they get good results and good rankings, they will naturally have honor and popularity, and all kinds of bonuses and commercial income will be connected to the next level, and they will basically say goodbye to poverty and life, and there is no need to sell medals for money.

Moreover, if you are really too poor to have money to go back to your hometown, you can also sell other things.

For example, the "Breakout Gear Box" provided by the Bee game.

As a result of this kind of activity for the first time, there are serious loopholes in the rules.

Bee You only recognizes the results produced during the Olympic Games, and there is no limit on the number of competitions that athletes can participate in, and as a result, there is a problem of expanding the rewards: you must get a box for the first time participating in the Olympic Games, and you can get multiple boxes for participating in multiple competitions and improving your results many times. If these conditions are met at the same time, it is not impossible for one person to take a dozen breakthrough boxes.

There are a lot of Olympic veterans, but there are also a considerable number of newcomers, and the gymnastics team is even more new, and their boxes must be given. Counting the normal breakout, the cost of rewards is likely to exceed 100 million.

The only good thing is that the project application has already been completed, and it is rare for Phelps to be proficient in multiple projects, so he will not lose too badly.

Atletico Madrid discovered the problem early on, but they found that they could only accept the fate of being eaten, because the cost of backtracking is too great, offending tens of thousands of top athletes is one thing, and losing face in front of the world is another.

And choosing to insist can also turn a crisis into an opportunity, and being trustworthy can help bees win the favor of the sports world and the media, and eventually pass it on to consumers, which is equivalent to making a somewhat extravagant advertisement.

Of course, the main reason is that the loss is not large, and the expenditure of one or two hundred million yuan will not have a strong impact on the operating cash flow, and there is naturally no need to give up the brand and goodwill that have been built with great difficulty in order to continue to live.

After Atletico Madrid gave a public interview and said that the "Bee Breakthrough Award" would not be modified and the rewards would continue to be distributed, the showroom of Bee Games in the Olympic Village became one of the two most lively places in the village.

Everyone is not stupid, don't waste the $2,000 you picked up, and every day a large number of athletes wait in a long queue outside the door, which is not inferior in length to a McDonald's store in the same village.

McDonald's sponsorship of the Olympic Games began in 1976 and later became a global partner, dominating the fast-food chain in the Olympic Village.

In order to control their weight and maintain their strength, the athletes' daily diet must be approved by a dietitian, fast food and coke are usually not touched, and the food provided in the cafeteria in the Olympic Village has been approved by the Olympic Committee and labeled with calorie, protein and salt content. If you want to eat something different, you can only go to Ronald McDonald.

Especially this time, McDonald's also played a free and unlimited signboard, which attracted countless athletes to line up to patronize.

I am usually stared at by the team doctor and nutritionist, I can't eat this and I can't touch it, but this time I can finally eat enough. In particular, those athletes who finished the competition and had nothing to do lightly regarded binge eating as a reward for hard training and restrained diet, which had a taste of madness at the end.

For these people, binge eating junk food is also an effective means of psychological regulation, the happiness brought by sugar and the sense of breaking the ban on getting rid of behavioral norms can effectively relieve stress and relax. As for the inevitable weight problem, it doesn't affect you immediately anyway, so everyone naturally chooses to leave it behind and leave it to the coach and nutritionist to have a headache.

McDonald's provides free food and drink, bee games are rewarded, and it is called the money-burning competition of this Olympics by good deeds, and even set up a handicap on social networks to bet on who can't hold on first.

Atletico Madrid doesn't know what the situation is, but Atletico Madrid knows that the bee game will not give up halfway, even if it is an urgent transfer from China, it is necessary to ensure that every athlete can get their reward box in time.

It's not that the cannon is about to be finished, but the company has seen the collateral benefits of the incident, so they naturally have to grit their teeth and persevere.

As of the 10th, they have given away 3,000 breakthrough awards, athletes' apartments, cafeterias, small supermarkets, leisure centers...... Everywhere you look, you can see glittering metal chests, and they are full of presence.

Spending tens of millions more for no reason is naturally a loss of money, but if you count the results of the capture of the Olympic Village, it is a big profit. Due to Article 40 of the Olympic Committee, they could not take the initiative to publicize the matter, but with the active involvement of third-party media, the news of the Olympic Games turning into a box game still spread around the world.

Moreover, the participation of a large number of athletes is also a great benefit to their own Olympic games, and at the same time, there has been a sharp increase in online, DLC sales have doubled and doubled, and a lot of combination peripherals of the same type of breakthrough box have also been sold.

The slight annoyance is that some of the boxes are left outside, causing some trouble for future game releases.

At the beginning, in order to facilitate the use of athletes from all over the world, the breakthrough box was specially built into the PTbox to brush into the customized system, and the "Rio 2016 Gold Medal" was pre-installed

The game and system support 32 languages and are not region-locked by default, and can automatically access the local bee game center according to the IP address.

With these two perks, and the Olympics on it, these boxes with athletes' names inscribed on them have been very popular with players in Brazil and abroad, selling them for a high price, making some lucky ones smile.

As for those who are not so lucky, there is another perk that can be enjoyed by bee practice.

That is the "red line" of mobile dating (yue) friend (pao) software.

During the London Olympics in 12, due to the high concurrency requests, many Yue cannon software had abnormal conditions such as jamming, and some niche applications were collectively crowded by curious and bored athletes. This year, major dating apps have made early preparations and mobilized resources in advance to ensure that they provide comfortable and satisfactory intermediary services for athletes from all over the world.

Yue cannons are actually a common occurrence in the Olympic Village. Because of their ability to strengthen muscles, male hormones were once widely used as doping, but now they are banned, but the hormone levels of elite athletes are still higher than normal, and the side effect is that Xing is vigorous.

Usually there is a heavy load of training that is so tired that it is paralyzed, and there are team rules and sports reporters outside, so naturally there is no time to talk about love and roll the sheets. During the Olympics, the training intensity was reduced, the coach did not dare to ban the game easily, and reporters were not allowed to enter, and the spring heart that had been suppressed for a long time naturally sprouted. What's more, modern medical research has also confirmed that ML is reasonable and moderate, and it will not affect the performance, and it can also relieve stress and relax the body, which is naturally a big deal.

The national teams and the organizers know this, the former looks at the face of the results and closes their eyes, but the latter adheres to a conniving attitude and puts 10,000 crooked nuts out to run around, how troublesome do you make?

In 88, the Seoul Olympics tried to distribute 8,500 sets, which won unanimous praise from athletes and achieved good social benefits, and has since become a practice in the Olympic Games.

In 92, the Barcelona Olympics were 50,000, and then 40,000 were added; in 96, Atlanta in the United States held the Olympics frugally, and the set of benefits was reduced to only 15,000; in 00, Sydney prepared 70,000, and 20,000 were added; in 04, the Athenians provided 130,000 before and after; in 08, all the 100,000 sets were used up; and in 12, 150,000 sets in London were received in a week.

In addition to their own use, these free sets with Olympic symbols are also meaningful souvenirs, and the key is that the threshold is low, unlike medals, which are only available to a few people, and even if you don't use them, you can take them back to your family and friends. The fact that the bee game was blocked by a large number of athletes is also related to the commemorative significance of the achievements engraved in the breakthrough box.

This year, the Brazilians have put a big satellite, taking out 450,000 men's sets, 100,000 women's sets, and 180,000 summaries of lubricants at one time, directly shocking the eyes of reporters from all over the world and the people who eat melons, and successfully wearing the most colorful and loud artillery label in history for this Olympic Games.

The reason why it is so bold is not because Brazil is rich in rubber and the cost of the sleeve is low. The world's rubber trees come from Brazil, but Brazil has long since become a net importer of rubber. The reason for so much is purely for disease prevention. They can block the sexual transmission of Zika virus and effectively prevent the epidemic from spreading to the Olympic Village.

When the outbreak broke out in Zika, medical experts jointly proposed that the Rio Olympics be rescheduled to avoid amplifying the danger. The distribution of condoms can not only partially block the spread of the virus and improve the safety factor, but also curry favor with athletes from all over the world, and the organizers have played quite shrewdly.

But compared to the bees' preparations for the "red line", what they did was nothing.

The competition in social software is quite fierce, and several giants have a status of hundreds of millions of users that are difficult to shake, forcing others to find ways in vertical social fields such as music, games, and tourism.

After Honeychat encountered a bottleneck in development, Bee released a "red line" focusing on marriage and dating, hoping to make a breakthrough.

Its name comes from the ancient legend of "the old moon pulls the red thread", but it uses the latest computing technology inside. The "aesthetic perception" based on AI technology allows the software to "understand" the user's aesthetics and improve the accuracy of recommendations, and the face recognition system can identify photo deception and avoid impulsive regrets, which can greatly improve the success rate of recommendations.

With its excellent reputation, the app still won tens of millions of users and got off to a good start without hype. The development team was confident and ready to win the battle in Rio.

In view of the closed and fixed crowd of the Olympic Village, they began to collect the information of those possible villagers very early and threw it to the neural network for matching training. Thanks to the ultra-high penetration rate of social networks, information such as photos, comments, preferences, idols, etc. can be publicly obtained, and the matchmaking training of the red line has been successfully completed.

However, the development team kept it a secret, and only waited for the opening of the Olympic Village for people from all walks of life to start moving in, and then imported this part of the data into it, and sure enough, everyone was calmed down at once. Then there is naturally a new round of word-of-mouth communication, and the more people use it, the more accurate the pairing will be, and the more satisfied the users will be. As for other software, it was naturally completely crushed by the "red line" prepared in advance, and only software focusing on niche content survived.

When Tang Jiayi walked in, the screen in front of Atletico Madrid displayed the software's operation data in the Olympic Village area.

"It's really leisurely," the former snorted disdainfully, "I don't see any benefit in doing this, people won't publicize it for you, and you're embarrassed to publicize it to the outside world." Isn't it the same as doing it for nothing?"

"How can it be done for nothing?" Atletico smirked, took the other party's little hand and let her sit on his lap, and then pointed to the data on the screen and said: "To put it mildly, we are promoting social harmony and making the athletes have a happy and good mood." To put it mildly, not publicizing it does not mean that it is not recommended in private, you look at the number of downloads in this area, the number of downloads from this area is a step a day, which is the credit of everyone introducing each other. ”

Ms. Tang was still unconvinced when she heard this, and retorted: "I still think it's useless, the social circle of athletes is very narrow, and it can't spread outward, isn't it a pool of stagnant water? And you also said that the phenomenon of the Olympic Village is a special case under special circumstances, and when they return to their respective countries, they will either be tired of becoming dogs or busy to death, and the software usage rate will decline rapidly, and they are not high-quality users at all." ”

Atletico nodded and slapped the other man on the leg twice, "You're right, but we have other considerations for doing this. ”

"I can't see it anyway. ”

Smiling, Atletico Madrid didn't answer, but wanted to open the favorite webpage with the mouse, and then shook his finger at her and said, "Look at this!"

Tang Jiayi looked over and found that it was an English report, the interviewee had just lost the game, and she attributed the reason for the defeat to her partner, saying that the other party's indulgent nightlife affected the combat effectiveness, which in turn led to her own defeat.

President Tang's IQ was not in arrears, so he naturally understood someone's intentions in seconds, and reached out to hit Atletico Madrid: "You are so bad!"