Chapter 299: The Industrial Economics of the Copy Shop
Chen Qiaoshan had never been exposed to economics papers before, and he was not interested in reading those things.
A dissertation is a purely academic thing, and its intrinsic value is to study the content.
The purpose of writing a paper is for scientific research, not for popular science, so it is decided that the article must not be emotional, and the paper must be difficult and in-depth, otherwise there will be no scientific research value.
Therefore, in the eyes of ordinary people, economic papers are rigorous and boring eight-strand essays, with a limited audience, and naturally they cannot be widely disseminated.
Chen Qiaoshan has not read serious economic papers, but he has read some of them, but they are all crooked theories that cannot be put on the table.
Even if Chen Qiaoshan has read high-level papers, he will not copy them as a copyist.
Purely academic things are not something you can copy if you want to, in front of Professor Yan, maybe a few simple questions have to be exposed, it is purely uncomfortable, but this is not difficult for Chen Qiaoshan at all, he is ready to find another way.
Chen Qiaoshan once read a paper written by a doctor of sociology from Peking University, although it is a sociological paper, but it is a study of economic problems.
The most important point is that this paper has high scientific research value, but it is not boring, there is no pile of data in the article, there is no variety of economic models, it is very down-to-earth, not only a sociological paper, but also an economic paper in simple terms.
What's even more strange is that this doctoral dissertation is extremely readable, and after it was published, it instantly became popular on the Internet and became a national paper.
Chen Qiaoshan has read this article, and he has only read such a high-level paper related to economics.
Of course, sociology is different from economics, and they have collided violently.
The two have had a total of three battles, and each one is more intense.
The first was the "methodological battle", and sociology was defeated.
In the words of sociologists, the first contest was an unjust suppression of sociology, which has more than 200 years of history, against a sociology that has not yet been fully established.
To sum it up simply, it is the big brother of economics who bullies the little brother of sociology, which does not explain the problem.
In the second round, economic imperialism was born, and sociology was once again defeated.
Sociologists accuse economics of having limitations and not adequately addressing the non-economic conditions under which economic action takes place.
For example, the traditional view of economics that markets are self-regulating and therefore that market prices always correctly reflect real value has proven to be incomplete in the wake of a financial crisis.
In the third round, the establishment of a new economic sociology, sociology was directly integrated.
In the face of economic imperialism, sociologists have criticized the "rational" assumptions of economics as unreliable.
This is the same as Professor Schiller's "irrational exuberance", but it is nearly a hundred years earlier, and the most direct consequence is that part of the content of sociology is integrated into economics.
Sociology and economics love and kill each other, to borrow the words of a macroeconomist surnamed a certain party, the three contests all ended in the defeat of sociology, and the interface between the two has been blurred, and some masters of economics have become masters of sociology, and economics has great signs of swallowing up sociology.
Of course, this is just a joke, there is a difference between the two, economics believes that society is a collection of individuals, while sociologists believe that society is not a collection of individual behaviors, and there is a clear difference between the two.
Chen Qiaoshan didn't have the heart to delve into the difference between the two, he knew that this was not something he should pay attention to, his purpose was very simple, just copy a high-level paper, and if you want to eat pork, you don't necessarily have to learn to feed pigs.
Back in the dormitory, Chen Qiaoshan took out a pen and paper, and wrote a title on the manuscript paper: "Research on the Development of the Industrial Chain of Xinhua Photocopying".
"Second child, what are you writing?" Du Jun looked at Chen Qiaoshan busy working there, and asked casually.
"Nothing, I'm going to write a thesis. Chen Qiaoshan didn't hide it.
He knows that as long as this paper is released, the standard will definitely not be bad, and it will not be difficult to publish it, and the length of this paper is not long, perhaps not as long as the length of an ordinary doctoral dissertation abstract, but the quality is extraordinary.
Although the difficulty of this paper is not high, but the influence is not small, if it is really published, it will definitely attract a lot of suspicion, Chen Qiaoshan also wants to find a witness, Du Jun is undoubtedly a suitable choice.
"Writing a thesis?" Sure enough, hearing Chen Qiaoshan say this, Du Jun immediately surrounded him.
"Let me see, what did you write?" As he spoke, he picked up the stack of manuscript paper, and just glanced at it, Du Jun couldn't help laughing, "I said second, what the hell are you doing, you still write papers at your language level, and the titles are all written wrong, I think it's better to pull it down." ”
Chen Qiaoshan was stunned for a moment, really thinking that he had written a typo, so he hurriedly looked at it, but he didn't find any mistakes, and couldn't help but wonder: "Which word is wrong?"
"Xinhua Copying, you said that those copy shops in the school just made a mistake, and you also made this mistake as a top student in the college entrance examination?" Du Jun was full of disapproval.
Chen Qiaoshan almost made this thing so angry that his stomach drooped, and he couldn't help but point to Du Jun's nose and count: "Can we have a good chat, Xinhua is a place name, a county below Hunan Province, how did you change the name?"
Du Jun was a little strange, "Is it? Xinhua Bookstore is used to it, and when I saw the Xinhua copy shop, I always thought that I had made a mistake." ”
"You can pull it down. Chen Qiaoshan didn't have a temper at all, "Eighty percent of the copy shops around the university are Xinhua, have you seen any of them that say Xinhua copying?"
"Really. Du Jun touched his head and said a little puzzled: "If you hadn't said it, I really hadn't noticed why there were signboards of Xinhua copy shops everywhere, like spirit flags, everywhere." ”
Chen Qiaoshan rolled his eyes, how fresh it is.
The printing and copying corps sent by Xinhua people to all parts of the country occupy 85% of the printing and copying market share in China, especially on university campuses, where there are always various legends of printing shop owners.
"How did you think of writing a dissertation? Can it be done, the key is that you have a problem with this research object, the copy shop is only a small stall of about ten square meters at the top of the sky, and it is not as big as the business of Ximen takeaway barbecue. ”
"Copying for five cents and printing for a dime, you can earn a few dollars all year round, and pay back the industrial chain, isn't this?" Du Jun began to find fault again, and what he said seemed to make sense.
Chen Qiaoshan didn't know what to say, but this guy still studied economics.
When the economic profit is zero, the normal profit is not zero, not to mention that the original profit of the printing shop is not zero, even if it is a penny of profit, the accumulation is a terrifying number.
"If the print shop really doesn't make money, Xinhua people will travel thousands of miles to Yanjing to open a print shop all over the street?"
"You go out and take a look, Peking University, Tsinghua University, National People's Congress, which school does not have the signboard of Xinhua printing shop, from CBD to residential areas, where are there fewer Xinhua people?"
Du Jun was in a daze for a while, and then asked, "Dashan, how do you know this, and I haven't seen you in the print shop?"
Chen Qiaoshan smiled, this time it was the point of asking, "I saw a lot of Xinhua signboards, so I was a little curious, and when I asked, even if the surrounding printing shops are not Xinhua signboards, eighty percent of them are also opened by Xinhua people, so I thought about writing a paper." ”
After going around in a big circle, Chen Qiaoshan finally said that it was all over.
Du Jun is still a little puzzled: "Can this be done, the key is that the topic of the industrial chain is a bit big, a copy shop, can it hold it, besides, to write a paper, you have to conduct field research, you can't rely on guesswork, right?"
Chen Qiaoshan said with a smile: "Isn't it just research, just spend a little more effort, if you want to write, you can always write it." ”