Chapter 23: I Am at Ease with the World (2)
Chen Zier thought of an example and said: "For example, the umbrella is a commodity, it is not small, but on a sunny day, it is completely garbage that takes up space for nothing. So even if it is left for half a year, it will not be damaged, and we will not have a lot of stock. At this time, you should pay attention to the weather, will it rain in the future? If the weather forecast has heavy rain, you must inform Sun Hong when ordering that you need a certain number of umbrellas. ”
The three of them looked at each other...... I don't understand Chen Zier's thinking, and the weather forecast is not always accurate......
Chen Zier was helpless, he had to emphasize: "Don't think this is a fantasy, you have to do it according to this idea." ”
"For another example, I told Sun Hong that we were going to sell breakfast, which was also decided based on the fact that there are many students nearby, they have to go to class every morning, everyone has to eat breakfast, if our convenience store can provide delicious, convenient and delicious breakfast at this time, do you think it will be sold out?"
The three nodded in unison. But Sun Hong said: "There will definitely be a lot of sales, but how can there be a convenience store that sells breakfast?"
I don't know if you have ever heard of differentiated competition, which means that no one has me, and no one has me, so that the pudding will be sought after by consumers, and what others sell, we also sell, and you have to ask yourself why consumers buy you?"
"So breakfast, that's our differentiator. ”
Qian Hongying's eyes shot with semen, this was the first time she had heard of these.
But Chen Zier is not finished, "In addition, because breakfast is a food with a very short shelf life, we have to know how many copies will be sold soon." As a simple example, if you prepare 300 breakfasts from Monday to Friday, then Saturdays and Sundays must be reduced, because many students will sleep lazily because they don't attend class, so they will skip breakfast, and if we still prepare 300 breakfasts dogmatically, we will waste a lot. ”
"As for how many copies to reduce, this requires the two of you to record the data, from the first week to the tenth week to the Nth week in the future, for each day, and calculate a relatively accurate average from it. Then use this data to prepare in advance and be prepared. ”
Chen Zier gave the three of them a little time to digest, and then said, "Now for the second point I said, the requirement to understand any little information around you, understand?"
Qian Hongying and Hua Ruoqiu both nodded, their faces were no longer as relaxed and joyful as Chen Zier said about welfare just now, this is for sure, this job is not easy to do, at best, it is to predict the future of each day.
This is also the reason why Chen Zier wants to give them a commission, with a dead salary, who is willing to do this.
"The third point ......"
The two little girls began to swallow, which was already difficult, and there was a third point...
Chen Zier didn't care about them, "The third point, it's actually relatively simple, I need you to wear uniform clothes, Sun Hong, you can order it." ”
"Good. ”
"It should be bright and sunny, so that people are comfortable to look at. ”
"No problem. ”
Chen Zier finally concluded: "The above is an overview of your work content, I have said so much, in fact, we must correctly grasp the needs of 'who, what, when, and what amount', and the most easily ignored is who is buying things, but this is also very important, understand?"
All three nodded.
"Sun Hong, you said what I said, and compiled it into a draft, I don't want to say it every time I open a branch in the future, this is unrealistic. ”
First talk about welfare, then talk about work content, and finally talk about the principle of service.
Chen Zier sorted out his thoughts and began to speak: "I have thought about it roughly, and there are four major service principles for pudding convenience points. We are a combination of retail and service industries, and it is not enough to do well in retail, the key is to have services. ”
It's a simple truth, and you can understand it.
"The first principle, gracious service. Qian Hongying has done this job, and she should have received a little training, simply put, the customer is God, and she must answer every principle of the customer with a smile. For this reason, there are also chopsticks to practice smiling. ”
Qian Hongying's face was slightly red, and she nodded slightly.
"In fact, business is fundamentally not a system industry, it is just a 'people' business, and the key is to serve good people. Or to put it another way, friendly service is a competitive differentiation that we don't need to cost. In fact, no matter how cheap the price of the goods is, how complete the structure is, how luxurious our design and decoration is, if the service attitude of the two of you is indifferent, no smile, with a poker face, do not take the initiative to communicate with people, let customers feel cold, let them feel: buy something to see your face, then in the long run, our store will definitely have no customers willing to come in. ”
"Let's just say that we sell breakfast, people have to eat you?"
Chen Zier continued: "In Western countries with good service industries, there are two popular words, one is called 'Customer-Satisfaction' and the other is called 'Employee-Statisfaction', which means 'customer satisfaction' and 'employee satisfaction' respectively. ”
Chen Zier wanted to do a little test and asked them, "Do you think it is more important for CS customers to be satisfied, or is it more important for ES employees to be satisfied?"
Sun Hongxian said: customer satisfaction is important.
The other two girls, of course, don't dare to say that they are more important than customers, so they also say that customer satisfaction is important.
But Chen Zier said: "It's all wrong, it should be ES is more important than CS, and employee satisfaction should be put before customer satisfaction." Quite simply, if employees are not satisfied, they will not be able to satisfy customers. If I squeeze you every day, you call me Chen Papi behind your back, and work with resentment every day, how can you present an optimistic and cheerful appearance to customers?"
Both girls covered their mouths and laughed.
"So I have to serve you two well first, and make you happy, so that I can be happy. ”
"I'll let you decide what to order for your next order, and that's what to consider. Pudding is not only my and Sun Hong's, but also yours, you sell a lot every day, you have money to take, and you will also have a sense of participation when deciding the type and quantity of orders. Because it's hard to be happy every day, it's not possible to keep you happy just by raising your salary and improving your employment conditions. ”
"You have to think of yourself as the master of the pudding, you decide what the pudding wants to sell, what can be sold, instead of being like a robot, following my instructions or Sun Hong's instructions to work, the results of the pudding are obtained through your own thinking and judgment, take responsibility for yourself, take the initiative to take action, so that the joy after the results is much more than getting 900 yuan. ”
"So, you are not our part-time workers, you are Pudding's partners, and if you have good grades, the second and third branches of Pudding, it is very possible for you to become the store manager. ”
The two girls looked excited. Chen Zier's words are indeed very inspiring, and the future depicted is very beautiful.
This job seems to be very different.
After the first point, Chen Zier said the second point: "Our second principle is to be clean. This is a mandatory requirement, I don't know when it will come, if I see dust on the shelves, cash registers, on the floor, and glass, even including toilets, there are unclean places, I want to criticize, do not rule out deductions from wages, there is nothing to say about this, a clean environment is very important. ”
"Third, quality. The quality of the goods, the price of selling things is very important, and the quality of goods is even more important, especially if we plan to sell breakfast, this is food, so whether the food is delicious and fresh is very important, we have no way to make and sell it, but at least it can't be unpalatable. You are responsible for this Sun Hong, you have to figure it out when you buy the goods, first of all, safety, and secondly, to ensure a certain taste. Food poisoning is a crime, and it is important to understand it. ”
Sun Hong promised, "I will strictly control this, and unsafe food will never appear on the shelves of pudding." ”
Chen Zier nodded, "The fourth point is that the variety of goods should be complete. First of all, the scale of our store is limited, so it is impossible to move all the products here, and I can't afford to move them all. ”
Qian Hongying and Hua Ruoqiu were amused again.
"Then what do I mean by asking for a complete variety? In fact, it is also related to asking you to collect information, that is, most of the things that residents within 500 meters need, right, we don't want to put them here, such as some very expensive things, what brand-name tea, few people buy, don't take it back and put it away. ”
Finally finished speaking, Chen Zier clapped his hands and said, "I'm done with what I want to say, you can tell me what you have and what you want." All that's left is to put in the work. By the way, although the rule I set is that the two of you decide the order quantity, but after all, there is no experience, at the beginning, Sun Hong, you take them first. ”
Sun Hong has no opinion, in fact, he is still a little worried about this, and now that Chen Zier says so, it would be great.
After the end, Hua Ruoqiu didn't do it, Chen Zier said too much, and some of them were not easy to understand, so she asked Chen Zier about some details after the end.
In fact, Chen Zier has never done it, and what he said is also from reading books, strictly speaking, it is on paper, but it should not be a problem to guide such a small shop.
Besides, he doesn't understand, anyway, he doesn't care about specific things, Sun Hong just understands.
The two girls are responsible for the ordering of the store, and Sun Hong is responsible for the purchase channel, and he doesn't know what he should do.
Let's wait to collect the money......
Chen Zier thought about it and felt excited, this money earned made him feel more fulfilled, just like in his own speech, there was a sense of participation, although he also made some money in the stock market before, but it didn't seem to have anything to do with him, lying down to win was the most boring.
In the evening, he went to Han Qian's house to eat again, and he had to thank her, people said it was very good, living in this world, he was a participant!
Looking at the world and being free by yourself, that's not a leisure.
You have to be free with the world!