Chapter 118 Business Direction

"It is precisely because we cannot develop and apply new projects in unknown areas that we intend to be sophisticated and incomparable in existing areas. Pen %Fun %Pavilion www.biquge.info"

"Mr. Zhao, although it seems a little hurtful to say this kind of thing at this time, shouldn't we have eaten the appetizers almost, and now we should eat the main meal. ”

"Hehe, Yishui, you're already in a hurry? It's still very early, the two masters have just gone on vacation recently, and I don't know when they will be able to go back. ”

"Hey, that's an exaggeration, isn't it? ”

"It's true, the cold climate makes the brain stiff, so they all chose to go on vacation to the Maldives and get tickets tomorrow. Hehe, let's go. ”

"In that case, they are the vanguard. ”

"Well, that's what it means, what kind of thoughts do they have, to be honest, I'm the one who figured it out, really, sometimes I really admire these two Frankenos, Dr. Zhang and Dr. Feng, they're just a couple of crazy people. ”

"It's almost the same as being a good friend.,Isn't it a sister.。 Sister, what are you thinking?"

"So, I'm waiting for a call, they're packing their bags today, and they'll call me when they find time to go to the lab, and before that, you can sit down and have tea and listen to me explain my idea." ”

"It's better not to be a fantasy. ”

"Hehe, I can still grasp my own character, so don't worry. My plans are very easy to realize, and the foreign exchange income is definitely not much less than the net profit generated now, you know, what will come from the development of sets and new varieties of goods?"

"How do I know about this kind of thing, sister, do you know?"

"High cost, high selling price, and unattainable. Su Yishui thought about it and said the three highs.

"Sister. You're amazing. Mr. Zhao, is that what you mean?"

"Almost, eight or nine, not far from ten. Zhao Lingling smiled. Indeed, as Yishui said, there are also various raw materials necessary for production. Skilled processes and skilled work line workers, etc., these items will eventually be tied to the price of the product itself. ”

"And net profit. Su Yirou interjected.

"Nobody treats you like a dumb person. Zhao Lingling glanced at her. "You're right, but this kind of thing is self-explanatory, who is in business not in pursuit of profit, and we are not volunteers. Isn't it?"

"So Mr. Zhao, what is the relationship between what you are talking about, it seems that you can't beat it with eight poles. ”

"On the contrary, you must know that the market is based on the consumer, and if we have been producing high-flying goods, although it can have a temporary shocking effect, but in the long run, for our manufacturers, it is not beneficial at all. Maybe it will also make us fall into a strange circle, so if you focus on other brands' merchandising projects, especially those big brands, you will find a feature, although the annual launch of new products will cause a shock effect and sales frenzy, but that is only a temporary effect, and the real sales are huge, long-lasting, and repeatedly won, it is precisely those products that are not particularly eye-catching. ”

"Oh. Do you mean foundation, hand cream, perfume, rouge, eyebrow pencil, lipstick, wrinkle serum, and hydrating mask?"

"You see, Yirou is also quite smart occasionally, and she still grows a little bit with me. ”

"Mr. Zhao, don't say it so ugly. ”

"Then Mr. Zhao. The three portable beauty magic boxes you gave us are probably not decided on a hot head. ”

"Clever, it's just to let you feel it, and at the same time, as three evaluators, we evaluate the design of our designers. ”

"Oh. This time, it's not about the product itself, but we can finally eliminate ourselves as free skin reviewers. ”

"It's the testers, I've told you so many times, Yirou. What's more, our own brand has been rigorously tested and simulated by recruited testers, and there will be absolutely no problems unless your skin is problematic. ”

"Mock test, what is that, Mr. Zhao?" Su Yishui was very interested in this term.

"Hehe, sister, I've seen it once, I'll tell you about it, but it's just a little disgusting. ”

"Yirou, what is a disgusting feeling? Don't say it so ugly, and you'd better not explain it, this kind of wonder and novelty still has to be experienced by yourself. ”

"Oh, okay. Mr. Zhao, please continue. ”

"Okay, so my decision is to use the types of goods mentioned by Yirou as a breakthrough, and we quickly occupy the market and seize business opportunities. ”

"It's not easy to grab, didn't you just say it, the market is already saturated, where will there be a breakthrough?"

"There is no opportunity, to create by yourself, there is no possibility, to find it yourself, to tell the truth, the big brands, although there are certain achievements in this area, but due to its own commodity structure and positioning problems, the price of all goods is much higher than other similar brands, we take the colorful rouge of olay as an example, it is obviously a palette, the content of cochineal and the ratio of pigments, it is very simple process level, dozens of milligrams are sold at a price of nearly 100 yuan, and 250 milligrams are sold to 350 yuan of the pit father, this is not a clear stealing customers。 ”

"Mr. Zhao, I don't quite understand what you say, it's such an obvious behavior, why can a brand like Olay be sold in the domestic market for billions or even tens of billions of dollars per year. ”

"First of all, you have to understand that what the unit is, it may not be RMB, and secondly, there are a group of fans with strong vanity in China at any time. It's nice to say it's called a fan, it's hard to call it an enthusiast and a brain-dead, I'd rather cut down on food and clothing for a few months to buy a set to show off to others, there are those who order in advance, and there are a few sets of rich people who have a few sets to get it, and there are loyal friends, and, in short, no matter when and where, there is such a collection of people, it is difficult to make money in China, not to mention, Olay is not an independent brand, but is divided into multiple brands and product types, and it is difficult for you to escape. ”

"So you're not necessarily talking about renminbi, oh, I see, that is, most of the goods are sold through places like continental Europe and the United States?"

"That's right, the bad street goods, but also because of the characteristics of the stupid money and vanity of these people in the country and the large base, there is a domestic market, and no matter from which aspect, the main business mode I expounded will never change, if you don't believe it, I will show you the information I collected from the computer will have a clear subjective impression. ”

"Hey, no, no, you can just copy it to us and study it slowly. ”

"I don't need that kind of thing, just dictate it to you, but my record is very detailed, counting from the time it was born to this year, a total of 2,542 types of goods and names, as well as the sets released each year, and the time of release and the impact of it. It was through their obvious effect as a reference that I made such a decision. ”

"So when will it start? To put it simply, if you are to produce the most smoky makeup and rouge, you need to extract the pigment from the petals, or import the cochineal, and if you want to produce perfume, do you want to make a jasmine scent, or do you want to make a moss scent? ”

"Hahaha, Yirou, are you questioning or getting advice? ”

"It's all there, and there is no result without planning. ”

"Let's talk about that later, and make it clear to you that there may be a trip to France on this trip, and you should be prepared. ”

"Hey, to the city of romance? It's not interesting to be a lily. ”

"Who said that topic, fool, it's about perfume, I plan to submit an application to the French manufacturer for a visit, but the other party has not replied to the message for the time being, I'm afraid the possibility is very low, forget it later, the toss of the two places is enough to choke, and you have to study the future development trend and the production plan of the commodity, you also spare me." ”

"You're the one who complicates things, don't blame us. ”

"Yellow-haired boy, you don't know if this is paving the way for you, fool, it's okay to learn more and talk less. You are still too young, it is already a miracle to be able to establish Shelley's enterprise, if you fight hard with them, I am afraid it will be a spike, so we have to use the method of digging the wall and attach so much importance to this international beauty conference forum. ”

"Mr. Zhao, don't you plan to play some tricks, for example, bribery?" Su Yirou said with a wink.

"Hehe, this is not a place to play tricks, the methods that work in China, abroad, maybe they will be sentenced for this. ”

"Oh, you've tried, haven't you?"

"No, how could I do such a stupid act. Tell you the truth, do you know why the time of the International Beauty Conference Forum will be nearly a month and a half, officially because the cosmetics from the beginning of use to the penetration and absorption and pigmentation, the absorption and decomposition of pores and other processes will take about a week, and the time to produce various effects and symptoms is completely different, there are immediate effects and effects, some waist is slower, if only according to a certain moment of the effect and quality of the product evaluation is completely unfair, therefore, those from all over the world machine-selected testers test time is about half a month, and in a dedicated room and strictly supervisedThe reason why these steps are done is to prevent the various participating manufacturers from bribing and bribing them in the whole process, you know, if you want to be opportunistic, it is impossible. (To be continued.) )