Chapter 1096: Earn hundreds of millions less

The window pane is dripping with water, and the tea in the cup is already warm.

After reading the reports of the European media, Tang Jiayi dispelled many doubts.

Not to mention the rest, the extrusion effect of the machine on special workers really moved her, and she felt that she should give it a try.

But before nodding, she couldn't help but remind: "Remember to manage the content scale, the previous seizure of the official account of Sansha Entertainment caused the investors behind it to lose one billion, I don't want us to come out like this." ”

"Don't worry, it won't," Atletico stretched out his hand to pat her, and said confidently: "Tiger and Bee both have content risk control departments, they know what can be said and what can't be touched, and there will be no problems." ”

Tang Jiayi was especially worried, "Those public account authors are also old people in the media circle, haven't they also overturned?"

"That's different," Atletico shook their heads, "they're mainly fans too much......"

As he was talking, the screen in his hand suddenly let out two crisp "Ding Ding!"

Glancing down at the new email notification on the screen, thinking of the current time, Tang Jiayi quickly guessed what was coming, "The North American box office is out?"

Looking down and opening the email, Atletico nodded: "It's out." ”

There is a time difference of more than ten hours between the two places, and by the time the North American Cinema Alliance has counted the box office, it will already be the afternoon of the next day on the Magic Capital.

According to the distribution strategy formulated before, "The Wandering Earth" officially expanded its release scale this week, and the past 24th was the Saturday when the weekly box office peaked, Tang Jiayi was very curious about how much her movie could share, and immediately asked, "How much did you catch?"

Atletico Madrid looked indifferent: "45 million, second this week." ”

As the boss, he naturally knows what the approximate exchange rate is, Tang Jiayi suddenly laughed: "It's close to 300 million, and it's really rich in the United States." ”

"It's a fluke," Atletico arched to the east, "it's all a good foil from their peers." ”

"Hey, Paramount doesn't want to be this peer, what is the box office of 'Change Five'?"

"47 million, first this week. ”

Tang Jiayi nodded, not surprised by this result, the pioneering work of this "Transformers Cinematic Universe" was not smooth, the box office on the opening day and the box office on weekdays were not ideal, word-of-mouth and attendance both hit a new low, and the length of 165 minutes obviously affected the film schedule, and the first week results were not as good as they should have been.

The only thing she regrets is that she actually lost the weekly championship within reach because of the difference of two million. "It's a pity, it's just two million, if you can get the weekly crown, you can promote it well, and the box office in North America or the mainland can increase a lot. I knew that this would happen, even if I bought the box office, I had to cross this hurdle!"

"Huh!" this time it was Atletico Madrid's turn to scoff, "Women, it's just that the hair is long and the knowledge is short, believe it or not, we just bought the box office here, and it was hyped up by CBS over there?"

Seeing that the other party's tone turned cold, Atletico slowed down his tone, "Don't worry, the quality gap between the two movies is too big, as long as we don't make mistakes, we will inevitably be able to sit and watch 'Change Five' become 'American version of the siege'." But if you give people a handle for quick success, 'wandering' will become the 'American version of three guns', and the gains outweigh the losses. ”

In 2009, "October Siege", which gathered many Hong Kong and South Korean stars and invested 150 million, was released. In order to ensure that the box office is a big hit, several major local satellite TVs, which account for half of the investment ratio, have launched their media resources to praise the film, demean the opponent, and ridicule the new work of the national teacher "Three Guns Shooting Surprise". However, his own movies are also not good, and the two films finally failed to break through the box office of 300 million, the former suffered a huge loss of tens of millions, and the latter made a small profit of millions, which is a lose-lose.

After all, domestic TV stations still have to be cheeky, and the TV station network over there in the United States will not care about these. In particular, the six major film companies such as Paramount and Disney have all completed the integration of media groups, and they can get the tacit cooperation of brother units in publicity and promotion, smearing opponents, TV screening, etc., and their strength and heritage are extremely strong.

Paramount Pictures has wireless and cable channels such as MTV, Comedy Channel, Children's Channel, TV Land, etc., which are also "brothers" under VIA Viacom, and "uncle" CBS will also help when necessary. In 2005, CBS and VIA were separated and operated independently, but the controlling shareholder is also an American entertainment company, and the relationship has never been severed.

"You!" Tang Jiayi pursed her lips disappreciatively, "I found that your guts are balloons, one moment big, one moment small, so radical in sharing girlfriends, but in the face of Paramount, all kinds of confessions." It's not good to come forward directly, it's always okay to watch movies with awards, right?"

"Correct," Ma Jing patted his wife's left leg, "I didn't mention 'sharing girlfriend' from beginning to end, it's easy to make people think crookedly, and although it spreads amazingly, it is also easy to cause criticism." ”

"As for movies, it's not impossible to watch movies with prizes, but not this week. We've slapped Paramount in the face, and if we tear off the last fig leaf, both sides won't die, and we will inevitably be counted together with new hatred and old hatred. ”

Because Paramount's performance has not improved for a long time, Viacom's management once looked for a buyer for it, and talked about three at that time: Wanda Pictures, Du Niang Pictures, Bee Pictures Duying and Bee Shadow just accompanied the prince to study, and the real intended buyer was Wanda Pictures, which bought Legendary Pictures in a big way. Both sides have begun to talk about the proportion of shares, but Viacom's controlling shareholder, Quanmei Entertainment, came forward to stop the matter, resulting in the plot of "acquiring the Big Six" not becoming a reality.

"What are you afraid of? Paramount is nothing more than a dry bone in a mound, and with the influence of bees in North America, there is no need to be afraid of them. ”

"Indeed," Atletico nodded, "it's not terrible to have a single film company, the problem is that it has Viacom, CBS and MPAA behind it, and it is really not worth offending such a large group of people for a mere weekly championship." ”

Today's "Big Six" was reduced from the merger of the eight major film companies (Raiden Hua, Luen America, MGM merged and sold their accounts, and Disney entered the game strongly), and their responsibilities are mainly to lobby Capitol Hill, crack down on piracy, and film classification. Although the members of the CARA rating committee organized by it are all neutral parent representatives, it is also an indisputable fact that the films of the "Big Six" are more likely to get the PG-13 rating.

In order to attract more teenagers to the cinema, film companies will actively strive for PG-13 and even G ratings when producing and distributing films other than crime films and horror films. The American version of "The Wandering Earth" is two minutes shorter than the international version, just to avoid being classified as an R class (under 17 years old need to be accompanied by a guardian).

"The core selling point of wandering is the various natural disasters experienced while escaping the solar system, and reducing the bloodiness of the war scenes has little effect. However, "Atletico Madrid has spread his hands," and Bee will continue to produce and export films in the future, so it is natural to follow the rules of the locals. Besides, during this time, many people in the media said that we were dumping movies, so it was better to keep a low profile and develop obscenely. ”

The box office share of North American theaters is not fixed, and the further you go, the more you get. This move was originally intended to encourage theaters to screen "Chong Olympics" literary films for a long time, but now it has been "exploited" by Thomas Pictures, a subsidiary of Bee: the producer's share ratio agreed in the "Wandering" distribution agreement is much lower than that of "Variable Five", which was released in the first week.

If it weren't for the fact that Hollywood blockbusters would sign exclusivity clauses when they were released, and distributors would stipulate that only designated films could be screened in a certain area for a certain period of time through "subsidies" and "rewards" for theaters, it would be unknown whether the box office of "Change Five" could reach 30 million in the first week.

Rao is so, in the face of declining attendance, cinema companies around the country will also activate the exit clause one after another, freeing up the screen to screen other films, and the "wandering" with a low share ratio and popularity will undoubtedly be their first choice.

Not to mention that it's okay, when Atletico Madrid mentioned the share, Tang Jiayi suddenly became angry, turned around and glared at him, "If it is according to the nine-component account ratio, the 300 million box office is almost ours." It's good now, a small goal is just a favor from you. ”

"It's impossible, if the proportion of foreign films is so high, the theater chain will directly refuse to release them," Atletico shook his head, "Cultivating the market, of course, you have to pay a certain price." Hollywood movies also came like this back then, first selling out at a low price, then a low share of 13%, then mentioning 25%, and now planning to pull to 40% of the global synchronization. ”

"Hey, according to what you say, let's counterattack North America to win glory for the country!"

"I can't afford it," Atletico put the screen back into his notebook with one hand, shaking his head and denying: "It's just a business, just don't lose face." ”

Tang Jiayi slapped him with a smile, "Do you dare to say this at the closing ceremony tomorrow night?"

Tomorrow night, the closing ceremony of the film festival will be held and the main competition unit awards will be awarded, although "The Wandering Earth" was not shortlisted at all, but the "Wandering" crew created "On Pluto" was shortlisted for the animation unit, and it is also eligible to take away the closing red carpet.

Of course, even if there is no reason for this, the organizers will find a way to invite them to the scene, the North American box office broke out as promised, which is expected to boost "Wandering" to get 5 billion box office, the crew has been so popular recently that they have no friends, and others naturally have ideas about their popularity.

Atletico shook his head, "I'm not stupid, what are you doing in public?"

"By the way," thinking of her animated short film, Tang Jiayi asked, "Pluto can win the award this time, right?"

"Yes, if you come back empty-handed, you won't come next year. ”

Hearing him say this, Tang Jiayi couldn't help sighing: "It's a pity, the short film unit was only set up this year, and its influence is very limited, if only it was a feature film." ”

"Hey, just because the short film is not influential, we can win the award. changed to an animated feature film, and was properly beaten by 'Beloved Van Gogh'. ”

A few years ago, director Dorota Kobiela, who was a fan of Van Gogh, launched a project to create a biography of the great painter in the form of an oil painting film. Her appeal was met with an enthusiastic response, and 125 people were selected from more than 5,000 applicants, who spent three years creating a large number of paintings, which were then connected using CG technology and combined with vocals to form a 95-minute suspenseful animated film called "Loving Vincient."

The whole film maintains a strong Van Gogh oil painting style, and the "artistic" flavor shines through the screen, and the popularity and reputation during the entire screening period are a few streets behind the other shortlisted cartoons. In comparison, the plot of Bee Shadow's "On Pluto" is bland and the painting style is common, but it is better than the story creativity, even if it is a long feature, it can't be compared.

Strictly speaking, because of the limitations of the oil painting medium, "Van Gogh" is not without shortcomings, too stylized, lack of details, lack of layering, and so on. However, this group of oil painting lovers has achieved the ultimate sense of form, which makes people subconsciously forget these problems and take the initiative to praise them.

Tang Jiayi watched the movie, and when she heard this, she also frowned and nodded, "It seems that yes, unless we also make an ink painting version of 'Master Qi Baishi', otherwise we really can't beat it." ”

She just talked casually, not wanting Atletico to suddenly respond: "Good idea! ”

"Huh?" Tang Jiayi was frightened, "Do you really want to shoot, aren't you afraid of losing money?"

The unique theme painting style of "Van Gogh" has blocked most ordinary audiences from the outside, and the theater box office is definitely not optimistic, and can only count on TV, Internet, CD and other channels to slowly return to their costs. The same applies to "Qi Baishi", and it is also quite difficult to get ordinary people to accept ink films, and it is even more difficult to recover the cost.

"It shouldn't be a loss of money," Atletico shook his head, "After all, the times are different, back then, Shangmei Film used frame-by-frame hand-painting for 'Little Tadpole Looking for Mother' and 'Landscape Love' because of technical limitations, and we can now use CG technology to achieve similar effects, just like the previous 'Legend of the Weaver Girl'." Now with AI assistance, the cost and efficiency are much better, and it should be able to be filmed in a year. ”

Seeing that the more he talked, the more serious she became, Tang Jiayi couldn't help but look up at her husband: "Are you serious?

"Of course," Atletico nodded, "In 1988, 'Landscape Love' came out, and there have been no ink films for 30 years since then. ”

Tang Jiayi found that she couldn't find a reason to object, so she had to say: "Okay, just toss!"

"How can you say it's a toss-up? I'm serious. ”

"Oh, so what story are you going to shoot?"

"I haven't thought about it yet," Atletico admitted the problem briskly, reached out to hug his wife, stood up with his hips stiff, turned around and put her on the sofa where there was still residual warmth, bowed his head and said: "It's almost time, I'm going to the experience center to have a look, will you go?"

Tang Jiayi then stood up, "Go and see your 'Qigong class' again?"

As soon as the "BMI interface synaesthesia synesthesia technology realization" of the Bee Research Institute came out, it really attracted great attention from domestic and foreign counterparts, and various visit applications and exchange invitations were endless. In order to solve everyone's problems once and for all, Bee simply invited brain-computer experts and martial arts and qigong enthusiasts to Shanghai and Shanghai to experience this cross-field new technology on the spot.

Because the daily activity of the participants is to put on the equipment, sit quietly and perceive, and look for "qi sense" and "inner vision", even if they know that they are not the same thing, everyone still jokingly calls this activity "bee qigong class".

"Well," Atletico responded, "I've optimized a set of parameters in the morning, let's see how it goes." ”