Online variety shows are a new type of industry that has recently begun, which is a variety show that has developed from a TV variety show to another template.

The two are related, but they are completely different.

First of all, the development of online variety shows is inseparable from the vigorous development of multimedia, and at the same time, because of the influence of TV variety shows, many online video websites have begun to think about a new variety show.

When they integrated a group of people and began to study and investigate, online variety shows came into being.

Online variety shows are different from TV variety shows, the production cost of the former is basically between tens ~ one million, and it is a low-cost-high-yield model, which is completely different from the production cost of TV variety shows with tens of millions of dollars.

But low cost does not mean that it is not a good work, because of the open network environment, the network variety is even a few points more entertaining than TV variety shows.

Especially in recent years, after more and more artists began to settle in the online comprehensive, this sector finally began to form a scale, and its influence gradually increased.

On the one hand, it relies on the sponsorship of advertisers to form profits and expand the scale, and on the other hand, it feeds back to advertisers, and the sales of films are sold well, so it is very common that the production fee is not high, but the sponsorship fee is sky-high.

Last time, Jiang Taihao talked about the issue of 'advertising placement' in the exchange meeting, although it made Baodao TV uncomfortable to listen to, but his main direction was still aimed at online variety shows.

After all, many online variety shows have begun to abandon their original concepts and increase various Chinese remuneration shots in order to make money, which is the problem that Li Ping'an has repeatedly hesitated.

But it cannot be ignored that the rise of 'network comprehensive' has been unstoppable, not only the three major video networks, but also many TV stations have begun to independently create video websites and implement network comprehensives.

Even the comprehensive reform of Baodao TV is based on this.

It is not difficult to imagine that in the near future, we will usher in a 'big network comprehensive era'!

........

Back at home, Li Ping'an gently hugged his sleeping daughter tightly in the room, and then walked out lightly.

Looking at the time, it was already three o'clock in the afternoon, and it was not far from the time for Di Di Yunhua to come back.

Say Cao Cao, Cao Cao will arrive.

Li Ping'an was just about to go to the kitchen to pour a cup of hot water, when he heard the sound of the door opening, Di Di Yunhua wore a thick woolen coat and walked in trembling.

"Shhhh Why is it so cold in Shangjiang this year. ”

Pink plaid wool coat, lined with yellow knitwear, wearing black leggings, high heels, long black hair scattered, pretty face is a little red from the cold, nose groove and cheeks are slightly red...

Li Ping'an walked over with hot water, handed over the hot water in his hand, and said with a smile: "How about the audition?"

Di Di Yunhua took off his shoes, took the hot water casually, held the cup in both hands, and said with a smile: "It's okay, you played well." ”

After speaking, Di Di Yunhua looked at the shoes at the door and said, "Have you gone out?"

Li Ping'an nodded and said, "I took the little guy out for a trip, and I can't stay at home all the time." ”

"Hmm... What about Xiao Ran?"

"I fell asleep, I guess I was too tired from playing. ”

"This Nizi doesn't know who to follow, so skinny. ”

"As you go, I've always been a steady image. As he spoke, Li Ping'an shook the hem with both hands, and made a look of tidying up his suit, with a serious face.

Di Di Yunhua rolled his eyes angrily, then walked to the living room, sat on the sofa, and said, "The matter over there of the TV Bureau has been resolved?"

Li Ping'an nodded and said, "That is, to give up some resources, it doesn't have much impact." ”

"That's good. ”

Di Di Yunhua breathed a sigh of relief and said, "I thought Director Li was targeting you." ”

"Hahaha....."

Li Ping'an couldn't help laughing out loud and said, "Director Li has a lot of equipment, we just have some differences of opinion, not a big contradiction. ”

"You too, if you don't do it as an official host, you have to be an entertainment host, and you don't know what to think. Di Di Yunhua said speechlessly, in her thoughts, the official host is the right way, and the entertainment host always lacks some background.

"It's come to this, and it's useless to say more. Li Ping'an shrugged his shoulders and said, "Besides, if I really become the official host, I will host the Spring Festival Gala every year in the future, this is not a year or two, I have to work until I retire, can you accept it?"

Di Di Yunhua raised his eyebrows, shook his head and said, "Let's be an entertainment host." ”

Family reunion is still more important, especially during the Spring Festival, Di Di Yunhua thought.

"But then, your income will be affected. ”

Li Ping'an, "........"

Di Di Yunhua stuck out his tongue and said coquettishly: "Don't say that I'm a money fan." ”

Li Ping'an had a teachable expression on his face, and said, "It's good that you know." ”

"Humph!"

Li Ping'an walked to the sofa and sat down, Di Di Yunhua's whole body leaned on Li Ping'an's body, and his cold hands were placed in the palms of the other party..

Li Ping'an smelled the fragrance from the other party's hair, and said softly: "Chen Xu asked me to cooperate today." ”

"Chen Xu?"

Di Di Yunhua was a little surprised, and said, "He is so rich, how can he cooperate with you?"

"I was ordered by his father to make money, and now I am looking for ways to make money all over the world, I don't know who I heard about 'online comprehensive' to make money, so this will find me. ”

Speaking of this, Di Di Yunhua also got up, pretended to be thoughtful, and said, "I seem to have heard that the development speed of the network comprehensive is very fast, and it is a low-cost-high-yield model. ”

Li Ping'an shook his head and said: "The so-called low-cost-high-income model is based on the hot ratings, and the main channel for online variety to make money is advertisers. ”

Di Di Yunhua thought for a while, it seemed to be the same thing, and then asked, "Then what do you think?"

"I'll meet tomorrow, and he says there's a mature plan, I'll take a look at it first, and if it's against my philosophy, then don't take it: if it's good, it's okay to take it one by one. ”

Di Di Yunhua's eyes lit up and said, "How do you calculate your appearance fee?"

Li Ping'an scratched the other party's little nose with a smile, and said with a smile: "I haven't talked about it in detail yet, but.... Hey, what they have is money. ”

"Hee-hee-....."

For some reason, Li Ping'an always felt that he and Di Di Yunhua had fallen into the eyes of money, and he was very excited at the thought of making money.

________

Two more send!

_________