Chapter 376: Leap Earth Brand Jin Kela
"If you don't go to Beijing in March, what kind of big man is it?" Tang Jiayi complained. For more exciting, please visit x――
But alas, Atletico Madrid was immune to this taunting attack, and she didn't really intend to mock Atletico Madrid.
So she changed the subject, stood up and walked to the open side door, looked around the yard whose image had changed drastically, and asked as she walked down the gangway that stretched out automatically: "By the way, Comrade Ma Disheng, who is full of energy and inventions, what about the super weathering bacteria you promised me? When will it really be put into use? Don't become a pit like your dragon egg car, right?"
Now we are just carrying out the necessary long-distance road test, and after a long distance and a wide range of running such a lap, our car can finally complete the run-in and commissioning, and then it can be put on sale. ”
Atletico Madrid's expression changed, and he smiled narrowly: "As for the weathering bacteria you want, in fact, it has been completed a long time ago, and there are their ingredients in the golden skullah we sprinkled when we planted trees before, but your attention seems to be attracted by the intercalary soil, so you didn't notice the ingredient list on the back of the package at all!"
"And, who looks at your golden gold?" Tang Jiayi looked away, looking disgusted.
"What's wrong with Jin Kela, farmers all over the world need him, don't be too happy when you wait for Ban to give me the United Nations medal!"
Thinking of the packaging of Jin Ke La, which Atletico Madrid made, the original foreigner in a suit with an expert face was replaced with a round-headed and round-brained hero, Tang Jiayi couldn't help but increase the amount with her hand, "Is it really good for you to make the packaging like that?" It's so funny and noisy, can things still be sold? How can the old lady be embarrassed to go out to meet people in the future?"
"Why are you embarrassed to meet people? The leap soil I painted is even praised by the editor-in-chief of the Human Education Society!" Ma Jing stretched out his hand and pulled Tang Jiayi, and said as he walked towards the door that was being opened.
"You directly follow the cat and draw the tiger, can it not be like?" Tang Jiayi couldn't help but recall the image of the leap soil on the packaging bag: round face, bare forehead, red belly pocket, white gown, black pants and black shoes, a collar around the neck, a braid on the back of the head, a steel fork on the hand to make a gesture, and a watermelon pattern can be seen at the feet, which is the "Leap Soil" trademark pattern designed by Atletico Madrid according to his own impression of the image of "Juvenile Leap Earth", which is actually a simplified version of the "Juvenile Leap Earth" illustration in the language textbook!
Atletico Madrid: "No way, my memory is too good, and I can't forget it, it's so annoying!"
Other businessmen have registered a large number of trademarks like Coca-Cola chocolate, BMW shoes, Tesla electric cars, Phoenix Guardian condoms, etc., more for the purpose of preemptively registering domain names, a small number of them are used by themselves, and most of them are hoarded and sold to the rich Kaizi for profit one day, while Atletico Madrid registers the Runtu trademark not to make money, but more for nostalgia and protection.
In 2010, it suddenly broke out on the network that a large number of new editions of school textbooks from Lu Xun's works were deleted, "Lu Xun is out of place and should be driven away", according to the leap soil Ah Q Xianglin's sister-in-law or something was all driven away, so he drew the classic characters such as the young man Runtu, the thin-footed compass Yang Er's sister-in-law, and Ah Q with braids holding a nun's radish in his hand, and then all of them were registered as trademarks. And it is very tyrannical to register all 45 classes of trademarks, although it is basically impossible for him to produce leap earth brand munitions (class 13) or provide leap earth mourning services (class 45), but in order to avoid BMW shoes cups, it is still spent a little more money to register all the catalog categories.
The Trademark Office stipulates that registered trademarks must be selected in a given catalogue of goods, and 1,000 yuan can be selected to select 10 kinds of goods below this category, and more money will be added. However, a trademark is still very cheap for Boss Ma, so it is natural to buy and buy.
Of course, in fact, Atletico Madrid spent more money on these trademarks than tens of thousands of registration fees each, because it involves the illustration image of the textbook of the People's Education Edition and Lu Xun's reasons, he also has to obtain the understanding and permission of the People's Education Society and the Lu Xunhua Foundation founded by Lu Xun's descendants. Although according to copyright regulations, because it has been 76 years since Mr. Lu Xun's death, the right to publish, use, and profit from many of his works has long passed the protection period (protecting the author for life and 50 years after his death), but it is still better to talk to others, you must know that in the 80s, Lu Xun's only son also fought a lawsuit with the official publishing house to ask for royalties, but because the copyright has expired, he was unlucky to lose the lawsuit.
The final result is still satisfactory, after Atletico Madrid came up with ideas and sincerity, he successfully obtained the understanding and permission of both parties, and finally completed the trademark registration, but these trademarks have not been used much, because the leap soil is still in the textbook, and even Liu and Zhenjun and the jaywalking Zhu Ziqing and his father ("Back") have not been deleted, but not on a large scale.
However, Atletico finally found a good object for the "leap soil brand", that is, it was handed over to Jiajing agriculture and animal husbandry, as a trademark for agricultural materials and agricultural products, the first one is the "leap soil brand" Jin Kela.
Jin Ke La was originally a fertilizer propellant produced by a fertilizer factory, because of the advertising content on the second and third tier TV stations, the performance was exaggerated, in 07 years, a friend uploaded the advertising video clip of "foreigners fighting for Jin Kela" to station A, and spoofed, and finally made "Jin Kela" and "bald Ge Pao" the same, became a famous domestic two-dimensional symbol, as for its original fertilizer attributes, no one cares.
In fact, some of the ideas mentioned in Jin Ke La, which attracted the attention of the boss of Ma who was widely interested, not only decisively registered the word trademark of "Jin Kela", but also cooperated with the professional team of Agricultural University to develop Jin Ke La, and finally achieved results after five years. And the reason why he wants to get the image of the leap earth on the packaging of Jin Ke La, is purely because of his bad taste.
It is not clear what the principle of the original version is, but the principle of the Atletico version is "irrigation", that is, by supplementing the microbial flora necessary for the growth of crops, improving the soil environment, so as to achieve the purpose of resisting stress and increasing yield, stabilizing income and income.
To a certain extent, the national tree-planting campaign of the "Big Tree Project" is actually an advertising campaign, with bees promoting their electronic product environmental recycling plan, and Jiajing Agriculture and Animal Husbandry publicizing their Jinkela agricultural multi-bacterial fertilizer.
The effect of the first target seems to be good at the moment, and a large number of used smartphones have been recycled in Bee's stores around the country in the past half month.
Up,Bees choose this point in time is just right,10 years or so is the time point when smart machines began to fully replace feature machines,Now two or three years have passed,Those single-core low-frequency smart machines have long been powerless now,Can't run a new generation of games and more and more functions、More and more bloated well-known applications,So when bees show the banner of open acquisition,Even if the so-called "high-price recycling" is just a few more dollars in street stores, barely keeping at least double-digit "high prices" , but after the price of three, many people still rummaged through the bottom of the drawer and sold the eliminated smart phones that had not been used for a long time to bees.
And when they saw with their own eyes the employees of the bee mobile phone gas station dismantling the machine in accordance with the operation process, cutting the flash memory chip, and asking the reason, they learned that this was to completely destroy the traces of the use of the mobile phone to protect the user**, and after coming back, they praised and exaggerated the bee's practice.
It's just that few people know that now is the era of rapid cloud construction, flash memory chips can be shredded, but the phone book, call records, and even photo albums and chat records you save on the cloud server are not so easy to delete, after all, the vast majority of network service providers do not provide the function of canceling accounts at all.
Although Bee has a cancellation function, it only disconnects the account from the corresponding UGC (user-generated content) such as words, pictures, and videos, so that it is no longer retrieved by search engines and others, in fact, it is still permanently retained in private.
Of course, these things are industry practices, and they haven't caused any problems, so we haven't found their existence for the time being, after all, the vast majority of people register an account for the service agreement is a direct point of agreement to the disagreement is not in the way, all network companies have an attitude: either accept and use, or don't accept bye bye!
Recycled waste mobile phones, if they are taken to disassemble the machine, or even crushed and soaked in acid water to refine precious metals, it must be more than worth the loss, and those who refine electronic waste to make a fortune are actually trying to escape the cost of environmental protection.
Therefore, the main purpose of bees' arrangement for these recycled waste mobile phones is "recycling".
First of all, they will be grouped together and classified according to the actual model, and the mobile phones designed and produced by the same ODM will be put together no matter what brand is pasted, after all, it is the same except for the inside of the brand. Then they will be sent to a special inspection center to identify the functional integrity, functional damage, insufficient performance or serious design defects of the old mobile phone can only be disassembled to get parts, and broken, seriously backward and useless parts will eventually not escape the fate of being crushed and pickled, extracting the last bit of value.
As for the mobile phone whose performance is not too backward, has an excellent design, and can be used, it will be replaced with consumables, refurbished shells, and if possible, it will also "upgrade" the configuration by the way, and finally brush the Bee OS Special Edition, becoming "B version of Apple", "B version of Samsung", "B version of ham sausage", and join the "Bee Rental" plan.
Buying a refurbished machine may feel very face-shedding, but spending 20 yuan and 50 yuan per month, taking a "classic mobile phone" back for a change of taste, and going to the mobile phone gas station next month to change it back after getting tired of it, is an easy and pleasant decision, especially for the student party who has no income and only living expenses, especially for the student party. Not only are they cheap, but the second-hand phones transferred on the campus forum look bright, because the bees will also paint and simply polish when refurbishing, and the appearance of these refurbished machines is still good, at least eight points of the year's style.
There is no doubt that the rental plan, if implemented smoothly, will be devastating to low-end mobile phones. After all, the more low-end the biggest weapon is only the price, but no matter how their selling price is squeezed down, there is always a three or five hundred, if this money is paid to the bees, but you can buy a whole year or even more rental plan, 1 mobile phone and 12 mobile phones are so obvious, plus the brand value between copycat new products and famous brand classics, it is completely clear what choice everyone will make.
And the reason why it is so neat, but it is not that Atletico Madrid looks at those southern copycat factories that earn a few hard-earned money, in fact, the lack of innovation has already collapsed home appliance mobile phones, Atletico Madrid still quite agrees with copycat manufacturers, after all, "micro-innovation" is also innovation, they will be unlucky, it is completely the result of the bad pond fish.
Bees came up with a recycling and leasing plan, on the one hand, it was indeed after making money that it began to care about environmental protection and put a halo on its body, on the other hand, it was also because it found that the low-end market was not easy to mix, but it couldn't bear to give up the millions of users brought by watermelon, so it simply flipped the table and came up with a big tree plan.
As for those manufacturers who have made a bad deal for the pond fish, bees even have Qualcomm, Google, and a kind of "international manufacturers" in the face, and they won't care about them anymore.
At the end of last month, Barcelona MWC2013, a number of big manufacturers did not go to the flagship are all low-end, but they were picked up cheaply by bees, so that the second generation of bee glasses on Atletico's face sucked away most of the media attention, and so on half a month later, Atletico Madrid threw out a complete big tree plan, which cast a shadow on the "low-end volume" decision of major Android manufacturers!
Compared with the first generation of products, the second generation of bee glasses has removed the eye-catching prisms, except for the frame and thicker frames, and the lenses are a little gray and thick, they look like a pair of ordinary glasses. But when the tech reporters tried them on the spot, they were amazed (even if they didn't know the word), and they found that this thing could be the biggest highlight of this year's rare MWC, because it was so incredible!
Bee Eye 2 is a bit like the electronic zoom glasses released by an American company two years ago, but the principle is very different, the latter relies on the circuit to drive the liquid crystal material in the lens, change the refractive index, and finally change the focal length of the lens, so as to realize the function of automatically switching the power of the glasses according to different situations.
The bee uses interference modulation technology derived from Qualcomm Sunflower, which does not have the ability to focus, but the main function is the head-mounted display!
Although it seems that the 2nd generation can only display a small number of simple patterns such as words and maps, and without the photos and videos that the 1st generation has, it seems that the function has been greatly regressed, but this is not the case. The first generation of the product is to hang a monitor in front of the eyes, and the display function of the second generation is integrated in the lens, those words and pictures are like the names and titles above the head of the wandering characters are suspended on various objects, and the sense of integration is greatly enhanced http://m.piaotian.net!