Regarding the name of this hotel company, Chen Zier didn't want to spend that brain cell, he was the major shareholder, and it was directly designated as 'Shengshi Hotel', and then under the high efficiency of Shi Yangqing, this small company already has more than a dozen employees.

The labor contract they signed with the Shengshi Hotel came to Pudding to work every day, in short... Let's do it in a hurry.

The work that needs to be done to build a hotel is very complicated, and there are a lot of worries, which is different from Shengshi Real Estate, Diao Yijie can build a building and sell it to make money by changing the map, but a hotel wants to have profitability, from site selection, design, decoration, management, service, every unit must be done well. The earliest market research that needs to be done has been done by Qin Ye since the end of 98, and the research results are also obvious that there are huge business opportunities in this industry in China Shipping;

In addition to this, there is also product development, team building, employee training, etc.

Product research and development is actually from Chen Zier, because he has lived in his last life, seen the successful operation of express hotels in China's big cities, he also communicated with Qin Ye and Shi Yangqing, the former has experienced express hotels abroad, the latter is a graduate of hotel management, these foreign hotel formats are more familiar, of course, more right to speak is Chen Zier, after all, there is a big difference between foreign and domestic.

He is also the more important reason why he is the big boss.

The current situation is that the market has space, they have funds and know what kind of project they want to become, plus Shi Yangqing is a knowledgeable person, which makes up for the other two 'just have a concept, no implementation' defects, there is money, there is a concept, someone knows how to do it, such a good foundation, in order to make the project quickly advance to the site selection stage in a short period of time, and then it is the design and construction and training of employees to do a good job in operation and management, all in all, the first step of the Long March is not slow.

With Shi Yangqing's professional ability, she actually knows better than Chen Zier how to translate his concepts into concepts that are acceptable to other employees, in short, to form a language and writing, so that everyone who comes to work here knows what they are working on.

Hotels, express hotels, star hotels, these are different concepts, they have different characteristics, different customer groups, only to understand their own customer groups, understand their own characteristics, in order to maximize the difference with the other two formats, so as to make this company more successful.

Differentiation is the key, and the best means of competition is 'no one else has me'.

Because the concept of express hotels is not yet popular in China, Chen Zier's effect is to make people see the difference at a glance.

There is a conference room on the third floor of the pudding headquarters, everyone is their own people, and it is understandable to borrow it for a use, Chen Zier, Shi Yangqing, and Qin Ye moved away, and Shi Yangqing's secretary went downstairs to call the employees in this area to make a report.

In the conference room, Chen Zier sat at the top, Shi Yangqing was on the right, Qin Ye was on the left, and the employees who hurriedly came to report were quickly and smoothly sorting out their materials, this was a woman about thirty years old with glasses.

They had met before, Chen Zier recognized her, her name was Liu Yongfang, she was a person dug up by Shi Yangqing, and now she can still be calm in this sudden report, such a psychological quality has explained everything.

Some of them were unfolded at the conference table, and then said, "Mr. Chen, Mr. Qin, Mr. Shi, I can start." ”

Chen Zier nodded.

She said: "Regarding our company's project, I have learned from the experience of foreign express hotels during this time, including the characteristics of such hotels summarized by Mr. Chen, and I roughly divide the travel crowd served by our hotel into three interests. ”

"First, visiting relatives and friends, second, business travel, and third, city travel. Our country's tourism industry is still in its infancy, so the first two main demand drivers. So all our work including site selection, design, decoration I think should be done around these two target sources, in fact, from our professional point of view, no data, not scientific, quantifying a hotel's sphere of influence is the best, I summarized three characteristics that are easier to understand for leaders to choose, that is, population, enterprises and transportation, mainly from these three perspectives to think about different locations. ”

"We have several plans in our previous work, Mr. Chen, you can take a look at the final quantified results, we have introduced the concept of hotel sphere of influence by drawing on foreign research, different locations, the value of the sphere of influence is different, I mainly talk about the advantages and disadvantages of several schemes. ”

Chen Zier listened and flipped through it, there is a commercial center, the advantage is that there are many people, but the land is expensive, and there is also a cultural and educational center, and if it is built here, you have to count on such a thing as 'uncle does not make an appointment'.

In fact, there is no need to think about transportation, and you don't need to think about it when you stay away from the subway entrance and bus station.

The materials are indeed very professional and careful, and the location of several foreign hotels has been analyzed in depth, population, enterprises, and transportation are all positive factors, and the report is also weighted, but Chen Zier has a new idea when he sees a negative factor [competition intensity].

He tilted his head and asked Shi Yangqing in a low voice: "Do you remember the game theory we originally discussed?

Shi Yangqing nodded, "Remember, what's wrong?"

Combined with the previous idea of differentiating the express hotel, Chen Zier signaled Liu Yongfang to pause, and he said: "Is there a place where the hotel is concentrated in Zhonghai now? It is the kind of hotel with acceptable service, not a workshop-style hotel with irregular operation." ”

Liu Yongfang thought for a while and nodded: "Yes, over there in Youlong District, there are not only a number of colleges and universities led by Zhonghai Institute of Technology and Zhonghai Dance Academy, but also a commercial office area about three kilometers away from that area. ”

Chen Zier turned the pen in his hand and thought about it, "Then how about we buy a piece of land over there to build a hotel?"

Sometimes when you talk for a long time, the leader may not be able to use a word, which is very normal, the boss can't go to you, Liu Yongfang didn't show any emotion, just waiting for his boss's explanation.

Shi Yangqing didn't speak, in her concept, Chen Zier has always been a person with a lot of ideas. Qin Ye frowned, "Where to choose, not only is the land price expensive, but also the competition is big, are you sure?"

"Sure. Chen Zier nodded, confidently said: "Express hotel is a new form, our positioning is to have differentiation, but there is a comparison to feel the difference, simply put, no green leaves where to safflower, no their bad, where to reflect our good?"

The two points of view project two ideas, Qin Ye knows that Chen Zier welcomes competition, and he wants to avoid it. But in business, competition is everywhere, and those who want to escape are dead, understanding this truth, it is not easy to do it, Qin Ye thought to himself, no wonder this kid can have such achievements at such a young age, just this point, he is one level behind.

Shi Yangqing didn't think about it that way, and it made sense when he heard it at the moment, "There is an advantage of building in such a place, that is, there is no need to worry about the source of customers, where the agglomeration effect is obvious, and there are enough customers to feed so many hotels, so the only thing we have to care about is whether we are good enough." ”

Chen Zier also thinks about this, always choose a place with a lot of people to open for business.

But to make this decision, you need to have a very strong self-confidence, and you can do it better than everyone else. Liu Yongfang is looking forward to it, will this young little boss really make such a choice?