Just look at the recent news reports. Pen, fun, and www.biquge.info

South Korea's three major TV stations, including CJ Entertainment Group's cable tvN, broadcast more than one hour of "Haeundae" trailer commercials throughout the day. What is the concept of an hour? The trailer of "Haeundae" is only a short 30 seconds, that is to say, the TV station has broadcast the trailer of "Haeundae" more than 120 times in a day, and almost six "Haeundae" advertisements in an hour, which is almost indiscriminate.

Of course, this is only the propaganda on the TV side, but also the advertising campaign invested in other aspects. Like the overwhelming publicity on the Internet, the city's major LED advertising screens, banner advertisements, posters, buses and subway stations and other places with a very large number of people, etc., all these various forms of publicity have almost made more than 90% of the 50 million people in South Korea know about this upcoming movie.

In fact, since the South Korean Ministry of Culture and Culture awarded Li Xianhao two propaganda ambassadors, South Korea's high-level officials have been very concerned about Li Xianhao, perhaps since Li Xianhao's identity was exposed, he has entered the eyes of many high-level officials.

Since Kim Dae-jung established the general direction of building a country with culture, South Korea's export of Hallyu culture is very large, and the political axe has also invested a lot in it, such as supporting film directors, promoting Korean dramas to Asian countries and even the world, including K-Pop music, which has become more and more recognized by the world in recent years. Hallyu idols are also accepted by people from all over the world.

Among the many Hallyu idols, Li Xianhao, who has only debuted for a year, is undoubtedly the most dazzling Hallyu star among them. Not to mention his unique identity, his unparalleled talent is enough to make any fan pursue him.

Therefore, as Li Xianhao's blockbuster "Haeundae", South Korea has paid great attention to it and has given it great convenience, such as the free rental of filming venues, high-level officials visiting foreign countries or foreign guests visiting, they will mention this "Haeundae" movie, and even Li Xianhao, a national genius. (Director Yoon Ji-gyun was automatically ignored by the public)

The strong support of the political axe, coupled with Li Xianhao's huge reputation, has won huge attention from filmmakers at home and abroad before this "Haeundae" has not yet been released.

"Haeundae" was declared to be a big production with a budget of more than 15 billion won and the first disaster movie in South Korea before filming began. However, it actually cost more than 18 billion won to make it, which shocked the Korean people even more. This is definitely the most expensive Korean film in recent years.

The last week of publicity of "Haeundae" was almost full, with countless reporters and onlookers. Although most of the reporters asked the same thing in each session, they enjoyed it, and wherever the propaganda went, the reporters followed, and the people watched.

The 30th was the last day of the promotional activities of "Haeundae". Due to the publicity on the 28th, the organizers have already said that Li Xianhao will also attend this last publicity event, so there are many reporters and people present today.

The final venue for publicity was set at the largest gymnasium of Seoul National University, which was actually the result of Seoul National University's strong invitation. Li Xianhao has such a huge reputation, if Seoul National University does not take the opportunity to gain popularity, it will really be in vain for them to give Li Xianhao the role of honorary professor of Seoul National University so enthusiastically.

In this last promotional event, not only Li Xianhao, Yoon Jijun and others gathered behind the scenes, but Xue Jingqiu, Ha Jiyuan and other major leading actors were also all present, in addition to doing the final publicity for tomorrow's movie premiere, Li Xianhao's face was also one of the reasons why they had to come.

Seoul National University's 100,000-capacity gymnasium was packed, and there were many people standing without their seats, but that didn't dampen their enthusiasm in the slightest.

Now Lee Xianhao has nearly 1.2 million fans, and the number of truly loyal fans has reached nearly 100,000, so it can be said that these true fans can almost occupy this gymnasium, not to mention that there are many fans who have not entered the stadium waiting outside the gymnasium, and there are almost more than 200,000 people gathered in the entire Seoul National University.

Li Xianhao has not appeared in front of the media for a long time because he went on to produce his second English album after filming a TV series, and this appearance will cause such a big sensation.

Because of Li Xianhao's presence, reporters almost focused all their attention on Li Xianhao, and almost all the questions revolved around Li Xianhao. Like what are the expectations for the box office of the movie, why don't you star in this movie, when will "Get Out, Tumor" be released, and so on.

Li Xianhao patiently answered the reporters' questions throughout the audience, and some eye-catching reporters also asked about Li Xianhao's whereabouts during the period of disappearance, of course, Li Xianhao also revealed the news that the second album he produced was about to be released.

Knowing that Li Xianhao actually produced a second album, those fans were overjoyed, but under the high demand of the fans, Li Xianhao finally had to sing a song from the album in advance, and the song "What~Makes~You~Beautiful" also instantly attracted a large number of fans, which drew a perfect end to this promotional event.

…………

"Xianhao, I can't figure it out, whether today is for the promotion of the movie, or whether you are here to promote your new album ......" After the end, Yin Jijun joked to Li Xianhao.

Indeed, in the end, fans almost went crazy for Li Xianhao's new song, cheering for Li Xianhao to do another song. It can be seen that fans are enthusiastic about Li Xianhao's new song.

"Hehe, Director Yin, tomorrow is the movie premiere, but I haven't seen the whole film yet, why don't you go and see it tonight?" Li Xianhao smiled and said.

In the movie "Haeundae", Li Xianhao has indeed not seen the complete film, but when he was making special effects in the United States, he saw and directed the special effects in it, and in his eyes, it was already a better special effect than the original.

"Hey Yigu, Xianhao, you can't see it tomorrow, why rush, let's go, let's go out today to celebrate in advance, and pray for a perfect ending for tomorrow's premiere. ”

"It's so mysterious...... Li Xianhao said with a smile, and then a few people went out to party together.

…………

July 1st is the beginning of a new month and the beginning of the second half of the year, which is still an important festival in the Celestial (Harmony) Dynasty, but in Korea, it is an ordinary day.

is such an ordinary day, but because of the release of a movie, it has become no longer ordinary.

At 8 o'clock in the evening of July 1, the most prosperous area in Myeongdong, South Korea, the entrance of the largest CGV theater, which is usually densely crowded, is even more crowded at the moment. This CGV theater is the largest theater in the CGV theater chain, it is a super large movie theater with a capacity of 5,000 people, and its movie screen is also the largest movie screen in Korea, and many blockbuster movie premieres are held in this theater. Naturally, the premiere of a movie like "Haeundae", which is of national concern, was also held here.

Before 3 p.m., it was already crowded, all of which were fans and people from all walks of life.

The premiere of "Haeundae", although many famous film critics in the film and television industry were invited, and many reporters were present, in addition to many celebrities who came to congratulate, in addition to these people's seats, there were still three-fifths of the seats, and these seats, the cheapest were sold for 50,000 won a ticket, which is more than ten times more expensive than ordinary movie tickets, and the most expensive was more than 500,000 won, and there were no tickets.

But the people who want to watch the movie, not to mention these 5,000, the crowds of onlookers outside are a good proof.

……

"Look, there's another star ......"

In the crowd, I don't know who took the lead in shouting, and everyone's eyes instantly looked at the entrance.

I saw a star coming down from a luxury car, but it was Son Ye-jin, a famous beauty in the entertainment industry.

Son Ye-jin's arrival immediately caused the audience to boil, as a big beauty, she naturally has a lot of fans.

"She has nothing to do with this movie, why are you here?"

"Cut, which of the stars who just went in has something to do with this movie, aren't they all ...... who came to join in the fun and make headlines," someone in the crowd said disdainfully.

"Tsk, have you noticed how many A-list movie stars have just entered, and there seem to be more than 10 of them, right?"

"Let me count, Lee Jung-jae, Ahn Sung-ki, Kim Yoon-seok, Ha Jung-woo, Cho In-sung, Ju Jin-mo, Kim Hye-so......"

Just when someone was still counting the big stars who had just entered, the crowd resounded with jubilation, and everyone looked at it, and another heavyweight star came over.

"Song Hye Kyo, it's Song Hye Kyo who is here......"

"And Rain......"

…………

At this premiere, almost half of the big stars in the Korean film industry came, saying that they were coming to cheer for their friends' movies, but in fact, everyone knew that the purpose of their trip was to show up in front of Li Xianhao or have a good relationship with Li Xianhao. The worst is to take this opportunity to rub off on the heat.