Chapter Ninety-Two: Buying a Newspaper?

In the following time, Lin Cheng still sat in Xiangjiang to command Chen Huiyi to short the Southeast Asian currency, this time Lin Cheng dispersed the attack, no longer just short the Thai baht, but focused on short the Indonesian rupiah and the Philippine peso, even the Singapore dollar did not let go, because Lin Cheng entered the market capital is more and more abundant, he received 500 million US dollars in just half a month, and the capital account is as high as an appalling 600 million US dollars.

When the news broke, Lin Cheng once again became a man of the year in Xiangjiang, and the news media rushed to report his wealth and his incomparably accurate vision, Lin Cheng's name as "Wonder Boy" was well known in Xiangjiang, and even the women and children in the neighborhood knew his reputation.

It's just that compared to the disturbances from the outside world, Lin Cheng has been staying in the hotel as an otaku who cultivates immortals, which can be said to be deaf to things outside the window, and only writes books.

That's right, Lin Cheng at this time is carrying out his shameless plagiarism cause!

"Those Things in the Ming Dynasty" as early as July Lin Cheng began to write, because this book left too deep an impression on Lin Cheng, plus he used money to open the way, poached the old man Jin, and hired two excellent columnists from the "Ming Pao" newspaper to help him polish his pen, as a result, he only took a month to write this 860,000-word brilliant masterpiece.

Huo Wenxi also saw the manuscript of the novel written by Lin Cheng at this time, and at first glance, he felt very interesting, and unconsciously read it:

"We started with a dossier

Name: Zhu Yuanzhang alias (nickname): Zhu Chongba, Zhu Guorui

Gender: Male

Ethnicity: Han

Blood type:?

Education: No diploma, Xiucai is not a scholar, and he has studied by himself

Occupation: Emperor

Family origin: (at least three generations) poor peasants

Born and died: 1328-1398

Favorite color: Yellow (I don't seem to have to choose this)

Social Relations: Father: Zhu Wusi Farmer

Mother: Chen's farmer (sorry, her name doesn't seem to be in the history books)

Motto: What's yours is still mine......"

After only reading a few chapters, Huo Wenxi couldn't hold back anymore, and laughed: "Lin Cheng, you write too spoof, how do I feel that your book is poisonous, just like Zhou Xingxing's nonsense." ”

Lin Cheng put down the pen of the codeword, turned around and replied: "My book is not just a spoof, most of the content in the book is based on historical facts, and only a small part is a record of wild history and private goods carried by me. Just look at it, I can become a god with just this book and become a famous writer in the whole country!"

"You are really good at bragging, how can anyone like you who sells melons and sells herself to boast?!" Huo Wenxi smiled, seemingly unimpressed, but in his heart he felt that Lin Cheng said at least three points true, although the text of this book is simple and spoofed, but the content is really fine when compared with the official history!

"Don't believe it, then let's see!" Lin Cheng looked like you didn't know gold and jade.

Huo Wenxi didn't bother to pay attention to Lin Cheng, she was already attracted by "Those Things in the Ming Dynasty", after careful reading, Huo Wenxi felt that "Those Things in the Ming Dynasty" was written in a simple and vivid manner, the content was old and concise, and the suspense was wonderful, and the boring official history of the Ming Dynasty was written alive, both loyal to history and witty and humorous, even if it was a niche historical novel, it was also very good-looking, and he thought that this was a novel with great commercial value.

"Those Things in the Ming Dynasty" has already proved its great value in its previous life, Lin Cheng plagiarized it and is naturally very confident in its future popularity, but "Those Things in the Ming Dynasty" flourished on the Internet, and now the Internet is in the ascendant, and "Those Things in the Ming Dynasty" seems to be able to only take the road of physical publishing.

But Lin Cheng thought that the protagonists of the rebirth novels he had read before were all serialized and published in newspapers and magazines, and the media industry in Xiangjiang was so developed, maybe he could go to the newspaper and try it himself.

"Sister Wen, do you think it's better for me to submit this novel to "Ming Pao" or to other newspapers? Although "Ming Pao" has the best platform, Mr. Jin is too stingy, and I am afraid that the manuscript fee he will give me will be too low. Lin Cheng asked Huo Wenxi.

Unexpectedly, Huo Wenxi didn't answer him, but stared at Lin Cheng with a foolish gaze, staring at Lin Cheng straight to the point of hair.

"What's wrong?" asked Lin Cheng with a confused mind.

"I said Lin Cheng, you are now a billionaire with a net worth of five billion, how can you still contribute to the newspaper to earn manuscript fees? You might as well buy a newspaper by yourself!" Huo Wenxi exclaimed.

"Smack!" Lin Cheng slapped his head fiercely, and suddenly realized: "I'm really stupid!

In fact, it's no wonder that Lin Cheng doesn't have a bright brain, it's really because he has been a small person for too long, which causes him to think from the perspective of a small person when thinking about problems, and he has not developed the thinking of a big person.

Huo Wenxi's reminder was like an initiation, and Lin Cheng woke up at once, but he only knew about the newspapers and media in Xiangjiang, "Ming Pao", "Ta Kung Pao", "Oriental Daily" and the traitor newspaper "Apple Daily", and these big newspapers all had billionaires as backers, and it was undoubtedly a fool's dream for Lin Cheng to buy these newspapers.

Since it is impossible to acquire large newspapers, Lin Cheng's eyes can only be on small and medium-sized newspapers, but Lin Cheng doesn't know anything about small and medium-sized newspapers in Xiangjiang, which makes him a little headache.

"Sister Wen, which newspaper do you think I should buy?" Lin Cheng asked Huo Wenxi.

Huo Wenxi thought for a while and said, "How about "Daily Express"?"

Lin Cheng said with interest: ""Daily Express? ”

Huo Wenxi said with a smile: "Paul Li, the owner of "Daily Express", is my cousin, and it is also a tabloid on the verge of bankruptcy, and the content of the newspaper is mainly gossip reports of celebrities. However, it is not without reason that I recommend it, after all, its ancestors were once broad, and it was one of the top ten newspapers in Hong Kong in the 80s, but in recent years, with the rise of "Apple Daily", which has a similar positioning, "Daily Express" has been squeezed by "Apple Daily" to the verge of bankruptcy. ”

Lin Cheng was even more interested when he heard this, and he said excitedly: "Since it used to be one of the top ten newspapers, it must have been distributed all over Xiangjiang?"

Huo Wenxi said proudly: "Of course, in the 80s, when Apple Daily was not rushing to eat, "Daily Express" was famous for reporting celebrity gossip throughout Xiangjiang, and its "Bagua Weekly" was even exported to Southeast Asia. Although it has fallen now, the channel relationship is still there, and as long as a breakthrough is made in content, it is easy to come back to life. ”

When Lin Cheng heard this, he immediately cut it down: "Don't think about it, just buy "Daily Express". ”

Lin Cheng is still very confident in doing newspaper media, after all, he has 20 years of vision for the future and knows the direction of the future development of newspapers.

When Lin Cheng was working in Pengcheng, he witnessed the rise of the new newspaper "Southern Metropolis Daily", when all the newspapers were only black and white in 12 or 16 pages, the "Southern Metropolis Daily" that came out of nowhere shocked the entire eastern Guangdong Province with its 48-page hardcover edition.

Moreover, compared with the price of two yuan and three yuan for other major newspapers, "Southern Metropolis Daily" has always maintained a low price of one dollar, and "Southern Metropolis Daily" has also pioneered the overlapping publishing model, publishing A, B, C, D and other stacks every day, each stack corresponds to a different newspaper content, giving people a professional atmosphere.

As far as profits are concerned, because the newspaper of "Southern Metropolis Daily" has always maintained ultra-low prices, its newspaper sales are undoubtedly selling at a loss, but its annual advertising revenue is as high as more than one billion yuan.

In 2010, Southern Metropolis Daily, a regional newspaper rooted in a province in eastern Guangdong, ranked 30th in the world and 7th in China with a daily circulation of 1.4 million copies, and was ranked No. 1 in the evening newspaper category by the General Administration of Press and Publication in 2006 and 2007 for two consecutive years. Being rated as one of the top 500 Chinese brands by the World Brand Lab, this achievement is undoubtedly a huge miracle.

Now that he has a manuscript in his heart, Lin Cheng has the confidence to make a newspaper, and when Lin Cheng made a detailed plan for the layout, mode, content and distribution concept of "Southern Metropolis Daily" in front of Huo Wenxi, Huo Wenxi, who had always had a contempt for Lin Cheng, was completely stunned.

"Oh my God! This newspaper will definitely become the best-selling newspaper in Xiangjiang, Lin Cheng, you are really a genius! Zizi ......" Huo Wenxi was overjoyed, and gnawed on Lin Cheng's face.

Huo Wenxi really admired Lin Cheng, especially for his business philosophy of "selling at a loss" for the newspaper, he was even more shocked, thinking that a genius is indeed a genius, not only has an accurate vision far beyond ordinary people in finance, but even the newspaper management is so good, it is really capable of anything!

Huo Wenxi felt that once Lin Cheng's newspaper was sold on the street, its thick, low-priced, novel, and beautiful characteristics would definitely be loved by the most greedy and cheap Xiangjiang people, and it could even have a huge impact on "Ming Pao", "Oriental Daily", and "Apple Daily", which ranked among the top three newspapers in circulation all year round!

For Huo Wenxi's exaggerated admiration, Lin Cheng was extremely proud in his heart, thinking that rebirth is really the biggest golden finger in the online article, a low-level planning case that is not uncommon after 20 years can make the workplace elite 20 years ago shocked.

"By the way, since you have decided to buy the "Daily Express", who do you want to invite to be the editor-in-chief of the newspaper?" Huo Wenxi asked.

"Don't bother the two masters, or you will be responsible for the newspaper. Lin Cheng's eyes were black in Xiangjiang, where did he know who to invite, so he could only push it all to Huo Wenxi.

"You don't care about your own property at all, if it weren't for me but a greedy person in charge of your property, your funds would have been swept away long ago. Huo Wenxi scolded with a smile.

Scolding and scolding, but in fact, Lin Cheng's great trust was still very touching to Huo Wenxi, at this time she had completely returned to her heart and decided to be loyal to Lin Cheng I.

"What, don't you want to do it?" Lin Cheng said.

"I'm a woman and not an old scalper, where I have done so much work, the entertainment company alone has tired me enough. I might as well recommend someone to you, right?" Huo Wenxi thought for a moment.

"Who do you want to recommend?" asked Lin Cheng.

"My cousin Paul Lee. Huo Wenxi replied solemnly.