Chapter 1076: Midas Movie
The east wind gusted, rolling up the humid air, and went straight into the trousers and sleeves.
The whole city was shrouded in a dense rain curtain, wet and sticky, and there was no smell of the approaching summer solstice.
The gust of wind swept in, and Zhou Qin, who was only wearing short-sleeved shorts, shivered, and hurriedly pushed the book out of his mind. Tell yourself that she has passed the age of the fourth fan, "It seems that this book has also been adapted into a TV series?"
Subconsciously looking up at the sky at a 45-degree angle, it was a little brighter than just now, and the rain had stopped for some time.
Put away the umbrella and flick it casually, Zhou Qin turned his head to look at the surrounding streets, but he didn't find the umbrella cabinet, so he had to continue to carry it, and at the same time couldn't help but complain: "This can't work! ”
What he is holding in his hand is a shared umbrella, scanning the code to borrow, mechanical locking, massive delivery, high deposit and low rent, basically copying the operation mode of shared bicycles, but missing the biggest big killer of shared bicycles, pileless parking, and ignoring it after use. The borrowing and repayment of this umbrella must be realized through the umbrella cabinet, which obviously caused a lot of trouble for him as a user.
In fact, there is also a cabinetless mode in the shared umbrella, and a batch was put in Shanghai last month, but it was soon taught to be a man by the urban management department that is excellent and wise, and dares to fight tough battles. Since then, the shared umbrellas stationed here have all become cabinets.
Hearing his words, Wu Yue put down his phone and picked up the conversation with a smile, "Speaking of which, you are still too lazy." When you don't have a shared umbrella, don't you have to take your own umbrella out and bring it back?"
"That's not necessarily," Zhou Qin replied with a smile, "Most of the time, I can't take it out and bring it back, and I often forget it outside." ”
"It's all in the Internet café, right?"
"Not necessarily," Zhou Qin thought about it seriously, "It could also be a video game city and a movie theater." ”
With a pouty and slanted eyes, Wu Yue reminded: "Then you must pay attention, and don't forget the umbrella when the movie ends." ”
"Alas!" Hearing her mention the movie, Zhou Qin sighed faintly, "If you don't get a scholarship this semester, you must compensate me." ”
Yesterday, 30,000 students officially ushered in the exam week of the spring semester.
In order to allow everyone to better review and prepare for the competition, the Hibiscus Campus Theater announced its closure the day before yesterday and agreed to see you next semester. However, after leaving Wang Butcher, as well as Li Butcher and Zheng Butcher, students who really want to watch movies can go out of the campus and go to the cinema outside to experience the excitement, just like Wu Yue and Zhou Qin who are walking on the street at the moment.
"Huh?" Wu Yue frowned and glared at someone with some embarrassment, "You can come if you don't come, just let me come alone." ”
"How can that happen?" Zhou Qin immediately said that he would not do it, the sister's angry words, who believes who is single, not to mention that he has not succeeded yet, and he is worried that he has not given enough courtesy. A thought flashed in his heart, and he said sincerely: "The movie ends at almost ninety o'clock, I don't worry about you going back to school alone." ”
"What are you afraid of?" Wu Yue didn't stop at his feet, and opened his mouth to retort: "This is not the black area of New York, let alone Tunisia or Syria, what am I afraid of?"
"That's not necessarily," Zhou Qin shook his head, "A low crime rate doesn't mean it's safe, every summer vacation there will be news of female college students being disappeared, abducted and killed, haven't you seen it?"
Hearing this, Wu Yue was immediately annoyed, stomped his feet angrily, and sped up his pace to try to shake off someone.
Nowadays, the term "female college students" is really a bit unclear, in the case of the bustards, they are "good college life", and in the eyes of the online media, they are a high-risk group, and every once in a while, they will have some of being abducted, deceived and killed.
Especially those news clients that have turned on the intelligent recommendation function of user portraits, yes, it is the bee news, and for a while she has to push this kind of news every day, and there is no domestic or foreign news, so as to ensure that it will never stop. Even though she manually added "female college students" to the hated list, the day before yesterday she still pushed her a news that a female college student worked part-time on weekends, strayed into a pyramid scheme, and was ravaged and committed suicide by diving.
Speaking of which, the girl was actually her fellow villager, and she should have met in theory, but in fact she did know that there was such a person, and then the system crossed the blacklist and pushed the news to her. Bee News naturally did this to prevent users from missing important information, but it also made her feel bad, after all, the impact of a dead stranger and a dead acquaintance is not at all the same level.
Because of this incident, she was in a bad mood for two whole days, and finally adjusted to prepare for the final exam, not wanting Zhou Qin to open the pot and mention the pot, so she revealed it again.
Of course, after this period of transition, her mood is no longer as sad and resentful as when she suddenly heard it, "relatives or residual sorrow, others have also sung", Tao Yuanming said it is still very reasonable, isn't she the "other person" now?
After walking a few steps, Wu Yue picked up the phone again, swiped his finger to sweep out the shortcut menu, and continued to play the video he had just watched halfway.
It was the interview that Xinhua.com did for Atletico Madrid, after all, it was positive news about its own boss, and Bee News decisively pushed it.
After a while, Zhou Qin chased after him, and then he heard Wu Yue ask him, "Zhou Qin, do you know the Midas formula?"
"Huh?" the boy was slightly stunned, "Is it Midas's hand?"
The girl was annoyed, "It's a 'formula' not a 'hand', is my Mandarin bad?"
"Oh, I've only seen Midas's Hand, it's a prop in Dota that can kill mobs in seconds and turn them into money. What is this 'Midas formula', is it a mob's kill strategy, or is there any new game I don't know?"
Hearing the other party's serious interpretation and speculation, Wu Yue stopped, hugged his stomach and laughed, "Hahaha!"
"Classmates, don't pretend to understand if you don't understand, search if you don't decide if you encounter something, thank you!"
Zhou Qin blushed, and hurriedly raised his mobile phone to do as he was told, and then he couldn't help laughing, "Why are you suddenly interested in civil engineering?"
Wu Yue glanced at him, "You're only interested in civil engineering!"
Zhou Qin was also full of grievances, and handed over his mobile phone, "Look at it yourself, isn't that Midas formula used to calculate loads in the field of civil engineering?"
The girl took the phone, and sure enough, she saw a full screen of midas load combination formulas. After a further search, she found that these formulas were all from the structural simulation software produced by the South Korean company Midas, and they also chose this name to ask for a good fortune to "turn stones into gold".
Following this line, she sent another to see the legend of Midas.
Midas (also translated as Midas) is a character in ancient Greek mythology.
Legend has it that he was the child of Kubler, the earth goddess of Phrygia (in present-day central and western Turkey), and the old king, who ruled the land naturally.
According to the famous bard Homer, one day, Silenos, the teacher of Dionysus, the god of wine, became a captive of Midas, and he happened to know the god of wine, so he not only ordered the release of Selenos, but also specially entertained him for ten days and ten nights, and finally returned it to the god of wine. In order to thank him, the second generation of gods, Dionysus specially gave him the ability to turn stones into gold, and everything that his hands touched, whether it was stones, food, or his wife and children, would turn into glittering gold.
Midas was so baddened by this ability that he had to pray to the god of wine to take away his powers, and finally ran to bathe in the river at the direction of the god of wine, and transferred the power to the water, turning the Paktoros River (present-day Sarthe River in Turkey, which historically produced sand gold) into a river of gold.
Apparently, the ancient Greek bard Homer came to tell this story only to explain why there was gold in the Paktorus River and, incidentally, to mock the leaders of neighboring countries across the Aegean Sea. But when this story entered the field of vision of later generations along with "Homer's Epic", they only remembered that a person named Midas would turn stones into gold, and the game props "Midas's Hand" and the movie concept "Midas Formula" were also named because of this The word "Hollywood" was added after the keyword, and Wu Yue still found it.
The so-called "Midas formula" is actually a concept proposed by Edard Jay Epstei in "A Primer on the Hollywood Economy". By observing the movies "Titanic", "The Lord of the Rings 3", "Harry Potter" series, "Star Wars" series, and "Shrek 2", which exceeded $1 billion at the global box office in the five years of 1999~2004, he summed up nine box office success tricks and gave them the gorgeous title of "Midas Formula".
These nine rules are actually not complicated, in a nutshell: one is a childhood classic, two has a teenage protagonist, three uses a fairy tale framework, four only talks about sex without sex, five to facilitate the development of toys, six stories are purely fictional, seven heroes must win in the end, eight scenes must be beautiful and spectacular, and nine actors must be cheap.
The mobile phone was handed back by Wu Yue, Zhou Qin quickly read the above content, and couldn't help but complain: "Hey, it's all hindsight of analyzing the success factors, and it's not countable." ”
"I think it's okay, it's quite accurate," Wu Yue agreed with this formula for the first time, and immediately refuted it when he heard it.
"Captain Jack Sparrow is not a teenager. ”
"Pirate ship games are a Disneyland classic. ”
"Avatar is an original IP and an adult protagonist. ”
"I admit these two," Wu Yue nodded slightly, "But, haven't you noticed? Avatar perfectly fits the other seven: the positive and negative camps are clear, the Na'vi bring their own blue clothes, there are game adaptations and peripheral toys, fictional alien stories, the evil colonial company has been beaten away, and the scene of Pandora does not need to be said, as for the actors, the actor Sam Worthington is British, The heroine Zoe Saldana is a mixed race of black and white and yellow, neither of them is a high-paid actor, and she used Saldana and saved a black president's salary, which is super cost-effective. ”
There are two unwritten rules in Hollywood, the villains in the movie must be white, and the black actor must have an important supporting role or above, otherwise it is racial discrimination, and black rights organizations will sue you!
It doesn't matter if the production and distribution of low-budget literary films and B-grade commercial films are too large, the black brothers can't sue them, even if the defendant is an advertisement. Those big commercial productions can't ignore it, the investment is large, the publicity is fierce, and the three aspects of production, distribution, and theaters are not willing to offend the black forces, if it is because of the lawsuit, it will lead to boycotts or even fines, and the loss is their own money.
Zhou Qin also knew about this stalk, and couldn't help but chuckle at the moment: "Fortunately, the General Administration has kept the bottom line and has not been polluted by wooden shoes." ”
"Hey, how dare they?" Wu Yue also laughed, "If it affects the national box office, who will carry this pot?"
"Hehe," Zhou Qin smiled, "These nine rules are actually just empirical formulas, which reflect the real situation to a certain extent, but that's all. Otherwise, Hollywood movies will not lose money or make money. ”
"Most of the time it's still useful, the film company follows the Midas formula to make a film, and what comes out is likely to be a PG-13 level large-scale fantasy movie, likely based on a well-known IP, and can continue to develop peripherals and sequels. The content is popular with the audience, and the surrounding and sequels ensure follow-up revenue, and the probability of success can be greatly increased. Otherwise, there wouldn't be so many comic movies, game movies, and even games. ”
"Well," Zhou Qin nodded, "That's true." ”
Except for a few films such as "Deadpool", comic movies do perfectly conform to the "Midas formula", with concise plots, grand scenes, suitable for children, and good box office. "Transformers" and "The Lego Movie" also proved the potential of playing with movies, and the game movies are slowly improving, which cannot be denied.
Wu Yue took advantage of the victory to chase and continued: "I think the above analysis is still reasonable, half of the American movie audience is teenagers, so the film company will pile up a lot of these 'Midas movies' in the summer file: Pirates of the Caribbean 5, Wonder Woman, Transformers 5, Despicable Me 3, as well as Spider-Man Return and emoji movies, but unfortunately they were protected. ”
"Even if there is no protection month, these two will be abused when they come over now," Zhou Qin smiled proudly, "The bees were silent before, but this time they finally gave us a breath of relief." ”
"What kind of beating is that?" Wu Yue shook his head, "But if you study modestly, the spirit of 'mastering the skills of mastering and conquering the enemy' should still be praised." ”
"Well, don't say it, the Wandering Earth seems to be like this, this won't be the first 'Midas movie' in the country, right?"
"How is it possible?" Wu Yue deliberately made a surprised expression, "The first part should be 'Little Times'." ”
"Ah, how is it possible?" Hearing the famous bad movie, Zhou Qin's brain temporarily shut down, saying that he couldn't accept it.
Wu Yue was very satisfied with the other party's expression, and nodded with a smile, "What's impossible about this? If you think about it yourself, you will find the inner connection." ”
Of course, she also carried these things from others, which is clearly the point of view expressed by Atletico in the interview.
The reporter also didn't know the content of Midas's formula, and after hearing Atletico Madrid's explanation, he also gave the "first" hat to "Wanderer", and then was pushed by Atletico to give it to Guo Xiaosi.
Although this series is pompous and contrived, it is specially tailored for young audiences, especially Kwok's book fans, and finally achieved satisfactory results for both parties, but it only hurts those film critics and middle-aged and elderly directors.
The average age of domestic movie audiences is 21.8 years old, which is very young, but film directors and actors are quite old......