Chapter 701: Street Sighting
Spain, which dominates most of the Iberian Peninsula, looks like an inverted triangle, with Madrid at the center of the triangle, while Barcelona, a southern European city, sits near the apex on the right, with the quiet and gentle Mediterranean Sea to the east and France across the Pyrenees to the north.
Compared to the island city on the coast of the Yellow Sea, Barcelona on the western shore of the Mediterranean Sea is significantly warmer, which makes Wang Shan and Lanmei, who have just flown in from Frankfurt, feel very good.
The Spaniards have developed the habit of going to bed late and waking up late since they grabbed the first pot of gold in the Age of Discovery hundreds of years ago, and the Catalans, although they have been clamoring for independence since hundreds of years ago, are no different in this regard, walking out of the airport and looking out at the city with brilliant lights. This made it easier for the two crooked nuts, and it didn't take much trouble to call a taxi to take them to the hotel they had booked.
didn't care to appreciate Barcelona's gradual nightlife, and the two who hadn't closed their eyes for more than a day soon fell asleep on their respective beds.
Before dawn the next day, Wang Shan was woken up by a rumbling stomach, reached out and took the mobile phone on the bedside table and found that it was just after 6 o'clock, and there was still more than an hour before the hotel served breakfast. He clicked on Uber and said that you are going to come in handy.
Uber's ride-sharing UberPop service has been banned by the courts, as has been done in other European countries and cities, due to boycotts and appeals from local taxi drivers' federations. Then they started an UberEATS delivery service and asked private car drivers to help deliver food. Under the guise of testing services, Lao Wang endured the pain of his flesh and spent more than 40 euros to order two sets of breakfasts for the two of them: Spanish-style seafood and potato soup, fried eggs and bread, which were converted into more than 300 soft sister coins, and eating half a day's salary in one meal made his flesh hurt.
"Alas, I really hope that our three major operators can be more powerful, and the MC can go to Shanghai in the future, and then the interview and reporting will be much easier, and Barcelona is really not suitable for holding communication exhibitions." ”
The MC Mobile World Congress is organized by the GSMA Global Mobile Communications Association, a consortium of operators. This is also commonly known as the Bazhan it can attract mobile phone manufacturers and technology reporters all over the world, although operators in the 4G era into the equipment is getting more and more expensive, traffic is getting bigger and bigger, income is getting lower and lower in the disadvantageous situation, but their status and influence can not be underestimated, and only the tsundere Apple can not bird them do not come to participate in the MC, let alone the Barcelona market.
Spain's second-largest city and largest industrial and commercial city has a population of less than 2 million, and its main economic pillars, shipping, import and export, and cultural tourism have attracted a large number of people, resulting in the local mobile Internet development seriously lagging behind the world. Until now, local telecom operators are playing with the "old-fashioned" 3G and refuse to provide users with the latest nanoSIM cards.
You know, as early as 3 years ago, iPhone5 fully used smaller and thinner nano card, the world quickly formed a wave of user card cutting, operator replacement card, other manufacturers follow the trend of small cards, but people Spaniards are not birds, operators do not support small cards, users are also interested in the new Apple is too lazy to toss the card, Cook does not come to Barcelona without a reason for being out of sight and out of mind.
For Apple to be so lazy and slack, other manufacturers will only suffer worse, and it is difficult for them to impress locals with the advertisements they hang outside, because their main 4G, two-of-three nano card slots, locals simply don't need to say it.
In order to add to the congestion of the MC, the subway and bus workers are taking turns to strike during this time, "providing only the minimum required transportation service" to protest the increase in the intensity of their work by the 100,000 crooked nuts that have poured into the area during this time......
The Spaniard is so "unreliable" that when the industry rumored that the GSMA would decide on the new location of MC when his contract expired in 2018, no one stood up to applaud Barcelona for a second.
In Wang Shan's view, the magic city, which successfully held the MC Summer Exhibition last year, obviously has a leading advantage, with more people, a bigger city, and is also very positive about 5G.
was helping the bigwigs on People's Avenue to imagine the future, but Lao Wang's mobile phone suddenly rang and shattered his reverie, Uber delivered food by private car, and the breakfast was delivered after speaking. The only trouble is the need to go downstairs to pick it up, which makes people a little irritable.
When he returned to the guest room with two copies early, he saw Lan Mei sitting at the table looking at a few photos, and when he came back, he hurriedly beckoned him to come over and watch it together.
Put the convenience bag aside, Lao Wang leaned over and found that it was a few photos of the mobile phone press conference, he didn't know the speaker, and the mobile phone brand on the PPT behind it was a little impression.
"What's this?
"Well, the manufacturer held a ghost press conference, and then sent us the material to help promote it. ”
"Ghosts?"
Lan Mei flicked her mouse and pointed to the picture EXIF information on the right, and the mouse pointer swung a few times around the shooting time at 5:21 on February 22, "The development conference started at five o'clock in the morning, isn't it just for ghosts and ghosts?"
"Alright, eat first, I'm almost fainting from hunger. ”
After drinking a few sips of hot soup, Lao Wang recovered some of his spirits and asked, "How is this kind of press conference draft that doesn't need to go to the scene?"
Of course, it can only be a small company that can do this kind of thing, and Lao Wang knows that manufacturers often send press releases for new product evaluations, but it is the first time he has seen a press release even at a press conference.
"It's quite a lot, three or four hundred mobile phone companies in China, of course, they can't all have the money to hold large-scale concerts, and they don't want to miss this way of publicity, so they have to send us information and let us pretend to go to the scene. Alas, I really envy you and the old knife!"
Lao Dao is the editor in charge of running Apple News at the Home of the Machine, and he and Wang Shan, who runs Bee News, naturally don't need to face these troubles.
"By the way, wait and see your mailbox. You still have to run the P line now, and if you can't keep it, some manufacturers will also send you press conference invitations or materials. ”
Microsoft is also heartbroken in order to promote in10mobile, on the one hand, it actively attracts giants such as Samsung Kimi, and on the other hand, it also helps children from all walks of life, which effectively enriches the types of in10 mobile phones. Those small factories from board cards do have the motivation and need to create a "virtual" press conference, and they just sent people to Barcelona for a solo exhibition.
Rent a hotel conference room near the main venue, invite some domestic reporters, and invite a "flagship new product launch conference" to create a grand occasion in the industry, and look like those marginal people in the entertainment industry who rub the red carpet. There will always be a few pictures to save trouble, simply do not invite reporters, the official himself poses a bunch of photo materials and sends them to familiar IT media, so that they can change them casually and then send back the "live report".
Sure enough, after turning on the computer, Wang Shan saw two invitation emails transferred from China, and hurriedly replied to confirm.
Although he often jokes about various manufacturers and their products, Lao Wang also knows that the relationship between these technology media and manufacturers is actually interdependent, products need exposure, and they also need news content to attract traffic and then monetize to support their families.
Soon the two of them entered a busy work state, sorting out the photos taken along the way yesterday, plus a short text to write a report, and sending it back to China through the hotel's network. There is a difference of 7 time zones between the two places, and netizens in most parts of the country are in the afternoon break, and the article can earn a lot of clicks when it is posted.
After all this, the sun had already illuminated the roof outside, and the two immediately found all kinds of documents and equipment, and went out to interview the MC on the first day.
The trees on the street have not yet sprouted and spread their leaves, and the tall palm trees have been a little gray after a winter, and the color is not as pleasant as the turf in the street park.
On the contrary, the old buildings on both sides look quite eye-catching, worthy of the reputation of the art capital. These multi-storey buildings of different ages like to add stone carvings of different styles and shapes to the lintels, window lintels and eaves, so that the two Far Eastern turtles who are accustomed to seeing glass curtain walls are dizzying, although they can't recognize which ones are Gothic, which ones are Baroque, and which ones are Goti's Art Nouveau, but this does not affect them at all from holding up their mobile phones in the view of beautiful buildings.
The constant clicking sound of their hands did not arouse the disgust of the locals, who smiled at them with kindness and pride. Of course, most Barcelonans are either sleeping or eating breakfast at this point, and the streets are so empty that the enthusiastic reaction of a few people really doesn't mean much.
They had seen the so-called "Spanish House Incident" before they came, and they had to appreciate the strike culture in the past few days, so they naturally did not assume that the locals were warm and open.
Walking and watching, Lan Mei suddenly pulled Wang Shan's sleeve, and then stretched out her hand to the other side of the road.
The latter looked up, and it was a huge mobile phone advertisement, with English logos, English and Spanish slogans, brown-haired Latin beauties, and a straight touchscreen with a thousand sides, which didn't look strange. This kind of advertising is very common recently, after all, the world's mobile phone giants except Apple are gathered here, whether it is to call the opponent or seize the channel, there is no harm in advertising more on the road, even if the locals do not see or buy at all.
After looking carefully for a while, Lao Wang finally found something abnormal, and the big black ZTE in the upper left corner indicated its identity and origin.
When Lan Mei finished taking the photo, he jokingly asked: "Your photo is sent back to China, but it is exported to domestic sales, how will other manufacturers thank you?"
"Do you still need me to do it? Believe it or not, they have already sent a press release to their domestic counterparts?"
"Well, this is also true, spending a lot of money to buy advertising space abroad, how can we have to publicize it in China, otherwise how can it seem that we have gone abroad to counterattack overseas?"
"Hehe, don't laugh at anyone, your bees must be advertising on the street. ”
"Of course, it's also the third largest system in the world, how can you always live in the country and not come out?"
However, most of the advertisements Wang Shan saw next were Samsung's products, and it was not until he passed by a flower shop that he finally found the advertisement for bees, and he couldn't help but breathe a sigh of relief. As a full-time editor of the bee edition, I naturally hope to be able to send some reports with bees back to China.
Lan Mei also noticed the very different advertisement, and couldn't help but admire: "Hey!
What appeared in front of them was a three-meter-tall model of a mobile phone, which "displayed" the main screen of the mobile phone, and the background was a field of blooming flowers, which looked desirable.
The super-large model is a common trick of mobile phone manufacturers, and it is not surprising that it has been played since the era of feature phones, and it is not unusual for bees to make holes in the "screen" for people to stand behind and show their faces for photos. But their use of colorful fake flowers and fake leaves to create a "3D touchable screen material" is very strange and fun, not to mention that this main screen picture is not rigid, there are LED light groups buried under the flowers and plants, which can display numbers and text and update over time.
The sun hasn't risen high yet, and the shady side of the street is a little darker, which gives the big phone a better visual effect, and you can see the time, date, weather, and local news on it from a long distance. Although the city has not fully woken up in the morning, there is still an endless stream of people who come to the back of it to take a group photo, which makes people can't help but praise the thoughts of the local promoters of Bee.
When the two came together to take a group photo, they found out that the unusually high popularity was actually bought with gifts, and several promoters were distributing small gifts such as flowers, chocolates, and postcards for free. At the same time, I can't help but feel that this is normal.
Soon, a red rose was handed to Lao Wang, but it startled him, and he hurriedly waved his hand, "No need!"
Hearing Wang Shan's subconscious refusal, the man stepped back a little, and said to him in slightly weird Mandarin: "Oh, you don't like roses, so what about chocolate? Or how about these commemorative postcards? I recommend you to choose a postcard, you can bring one of the nine world heritage sites of Barcelona to a friend, it is very memorable!"
Wang Shan was only slightly surprised, and accepted the fact that this employee of Bee Europe understood Chinese, and chatted with him at the moment, and gained a lot.
The harvest was indeed a lot, not only did he learn about the bees in the eyes of the front-line staff, but he also mixed a whole set of Barcelona World Heritage commemorative postcards.
This is a set of World Heritage-themed postcards launched by Bee Mirage in cooperation with the local government, with beautiful photos of nine architectural heritage sites on the front, and the corresponding panoramic video can be downloaded through the Internet after scanning the QR code on the back of the mobile phone. Originally, he could only draw one at random, but who let him and Cassie hit it off at first sight?