After taking a good look at the green house, Shi's father and Shi's mother felt a lot more comfortable, Shi Yangqing was busy with work and couldn't accompany them every day, so the second elder quickly left Zhonghai the next day.

Chen Zier is in the company, and he said that he must develop a very clear technical index for the second-generation SPOD, so that the developers know how to proceed.

There is still a lot that SPOD could improve.

Some can do it, like adding a little bit of hard drive capacity.

Some are not easy to do, such as color displays, and the research in this area is naturally invested, but at present, it is still that kind of green screen, which makes Chen Zier uncomfortable.

In the process of constant meetings, he himself kept thinking, for example, the original round trackpad with navigation function was actually not so perfect.

Intuitively speaking, the four buttons around it are protruding, and the 2D picture is only slightly ugly when viewed from the front, but it is really ugly from the side.

Now people think it's good, and that's because they haven't seen it better.

What really makes Chen Zier feel particularly amazing, in fact, is the fourth generation iPod, which has the same sexy lines as later electronic products, and the fourth generation also uses a color screen, and the central control wheel is also better combined with the fuselage.

But that's a 2004 product.

It's still hard to do now, it's not a matter of how much it costs.

Among the many areas that need to be improved, the response to the high price is ......

He had an idea,

At the meeting, Chen Zier proposed: "At the next product launch, I think, we should release two products. ”

The two Liang Shengjun and Shen Nanfeng were a little surprised.

The scale of the meeting was not large, and Chen Zier drew it clearly with a whiteboard marker.

"For the next generation of products, we want to give consumers an updated design, so that the outside world knows that Shengshi is not satisfied, and at the same time, we want to launch different memory versions,"

"To put it simply, the lowest price we use the latest design, memory with 5G, 1,000 songs, and the second uses 10G memory, to be able to store at least 2,000 songs, the difference between the two is best at more than 1,000 yuan, in order to avoid overlapping price ranges, play yourself. In this way, I think Shengshi's products can reach more consumers. ”

"It's very necessary, and a lot of hardware companies have this strategy to target different levels of consumers, so I think it's a new way to try and add diversity." In San Francisco, people are still complaining to me that we have built a palace-like retail store with a poor product in it. ”

Shen Nanfeng frowned, "There is a problem, if the appearance is the same, how to make consumers who buy more expensive reflect his ...... I don't know if that's the right word,"

Chen Zier thought about it, "I know, you mean to say superiority." ”

"Yes, you can see the difference at a glance, and the more direct the sense of superiority, the easier it is for people to want to buy. ”

When the price of a product exceeds the purchasing power of most people.

Then its value is not only the brand and function, it will also form a psychology by itself, not that Chen Zier and Shengshi Group want to guide this unhealthy psychology, but how it will exist, as long as the human race is not extinct.

In fact, it is also the driving force of human progress.

What Shen Nanfeng said was a problem.

Chen Zier thought about it and popped up a word.

"Color. He said softly.

"Color?"

"Well," Chen Zier nodded, "the lower version still uses white, the higher version uses other colors, Lao Liang's words make sense, entering 2001, Shengshi Electronics should start our adjustment more calmly, to provide consumers with more diversified, selective products." ”

The color is really obvious.

In this case, the white color is different from the first generation, while the later SPOD uses a different color, so the difference will be noticeable even though it is a product with a high degree of repetition of the three functions. ”

……

……

That's probably how things were settled.

This is definitely a boon for potential buyers who do not have such a high spending power, although the specific price still needs to be studied, and they do not know, but this plan has been recognized by the management of Shengshi Company.

In 2001, Shengshi Electronics will release two products.

Chen Zier didn't stay in the company for a few days before setting this goal.

The price of the first model, the color of the second model, these are all things that need to be discussed.

This is what Apple taught Chen Zier, the same product, a messy version, innovative technology is based on changing the shell......

Although Cook's approach has been criticized, it is undeniable that Cook's Apple profitability has been enhanced.

For Shengshi Electronics, the multi-level product structure will naturally make it easier for the sales of 4.5 billion yuan.

This new decision, Chen Zier has ordered absolute secrecy.

In addition to recruiting more R&D personnel, the outside world hardly sees the signs of this adjustment.

Yes, the Internet winter of 2001 really came, and Shengshi kept putting money in his pocket with 2999 yuan one by one, and then went to Silicon Valley to search for talents.

As I have said before, Bell Labs' financial difficulties have caused many of the world's top scientists to lose their jobs.

The Chinese were able to discover that at a time when most businessmen were busy taking money to introduce production lines, buy land for expansion, and even live entirely on marketing, there was a Chen Ziyi who rushed to the core of technology and never looked back.

At this time, the young entrepreneur had just graduated from school for a year.

Yes, not quite the same as the average college student.

He didn't pay much attention to this point in time, and his roommate Song Xiaobo helped him remember it, and instead of calling him, he only sent a text message to ask if he could get together for a while.

Chen Zier has never wanted to stay away from his past friends because of his small achievements, he hated such people in the past, and now he doesn't want to be the person he hates. He simply agreed, the big brother in the dormitory at the beginning, honest and affectionate, is one of the few people he can be regarded as friends now.

It's a pity that there are not many people in Zhonghai now, there are only two of them in the dormitory, and Zhou Zijun and others are not there, it doesn't matter, friends are not expensive.

After a meeting at the Shengshi Science and Technology Park to decide on the day's affairs, Chen Zier decided to go to Song Xiaobo's house, he is not suitable to go outside now, and they are more attentive and choose to cook at home.

He also called Shi Yangqing and said, "Song Xiaobo is looking for me, I'll go for dinner." ”

"Then you're ...... tonight Still not coming?"

Chen Zier: ......

The implication is obvious, this person, who is most concerned about this now, has been tempting him......

Before he could answer, he said, "I'll wait for you." ”8)