In recent years, there have been many large-scale commercial plazas in first-tier cities, such as Tianhe City in the south and Zhengda Plaza invested by Thailand's CP Group on the side of China Shipping.

This kind of business form that emerged in Europe and the United States in the seventies and eighties of the last century will now be rewritten on the big white paper in the mainland, and whoever can hold the pen will be able to stand on the top of the tide of the times.

However, the situation is different in different regions, and the differences between things are also very large, so you still have to go this way yourself.

Shengshi Real Estate's previous development is all residential projects, six ordinary, three mid-to-high-end projects, although they are all building houses, but the essence of residential and commercial real estate is different.

Chen Zier must keep an eye on it.

Speaking of Shengshi Real Estate's office, it is actually in another place, where people rarely see the big boss Chen Zier visiting, but he has been seeing and mentioning this person recently.

"Did you say this to Qin Yunhan?" In the conference room with only two people, Chen Zier asked Diao Yijie.

If this is the case that Lao Diao said, he Chen Zier will have a huge greeting in his heart for the prospect of this project.

Diao Yijie nodded, "Speaking of which, this is not a trivial matter after all, and it is very likely." However, I think that even if Qin Yunhan didn't realize it, Qin Dongfang would definitely be prepared. ”

"It's different," Chen Zier waved his hand and said: "It's their business whether they are ready or not, we don't say it's our business, in fact, I didn't think that the development of such a commercial plaza would cause today's results, I know that there are many difficulties, but I haven't thought about failure." ”

Diao Yijie was shocked, "Will it fail?"

Chen Zier paused for a moment and muttered: "In this land, what kind of work to do, what business must not be there is a mass incident, legally speaking, the Oriental Group holds the purchase contract, others are willing to buy, he is willing to sell, there will be nothing, but once the incident happens, it must end with them returning the purchase price." ”

And...... Next year is 2002, and the more times like this, the more unlikely it will be.

However, these purchase funds have supported the project's profits.

Going back, for the Eastern Bloc, is a waste of three years, and countless funds have been spent to build a big box building with no eggs.

Diao Yijie blurted out: "Shengshi still has a retail store there." ”

"So they'll know, I really didn't know it was going to be like this, I'll look for her again recently,"

In fact, the impact on the prosperous world is temporary and limited, after all, the house is still there, even if the popularity fluctuates a little, but after all, there will be a time to return to the soul.

In addition, in fact, commercial real estate relies on another kind of 'value-added'......

All of this has to be made clear within the company today.

At three o'clock in the afternoon, including Diao Yijie, all the leaders above the supervisor level of Shengshi Real Estate gathered together.

Here, at this time, Chen Zier wants to tell them what Shengshi Real Estate is going to do.

He has the memories of his past life, the thoughts of this life, and has made a lot of preparations, and he is finally going to start a big job!

Just as he pushed Shengshi Electronics forward a year ago, this time, he wants to create the prosperity of every city.

There were more than a dozen people sitting in two columns next to the long table, most of them, how did Chen Zier know, in terms of grade, the youngest was also in his thirties, and the main part was still mostly middle-aged people in their forties, among which there was only one woman, she was the director of Diao Yijie's secretary's office.

Chen Zier sat at the front, with only a very simple and thin manuscript in front of him, a stack of documents on the left hand, and Diao Yijie on the right.

Sister Diao Yishan was standing next to her.

"Send them all this. ”

"Okay, Mr. Chen. Diao Yishan nodded.

Diao Yijie spoke at this time: "Today's meeting is a meeting that Mr. Chen has prepared for a long time, and the document is also presided over by Mr. Chen himself. ”

The sound of turning pages soon sounded.

The title page of the material is a very simple English word: mall.

Chen Zier waited for everyone for a minute, and then started.

"First of all, I want to apologize to you, this is my company, but the energy and effort I put into it is indeed not as much as Shengshi Electronics, I know that many people envy the achievements of Shengshi Electronics, where employees are the best in terms of performance bonuses and office environment. ”

"But I have never forgotten Shengshi Real Estate, in fact, this subsidiary and all the people who are doing it will be one of the three pillars of Shengshi Group in the future. The outside world is not optimistic about our strategy of attacking everywhere, and the internal employees are also confused about real estate and making TV series, what are we going to do?"

Or you can ask a little more concise - Chen Zier... What the hell do you want?"

Speaking of this, he paused, his eyes swept over everyone present, the question was raised, and everyone's attention was really attracted by him.

Eloquence, speech, these things have long been Chen Zier's characteristics.

He bent his mouth and smiled, "One-third of the answer, on the document in your hands, I will use flashback to say, the positioning of Shengshi Real Estate will be changed from residential real estate to commercial real estate!"

Before taking land, Diao Yijie knew what to use it for, but most people didn't think too deeply, and there was nothing to think about, so it was normal for real estate companies to take land.

So as soon as it was announced at this moment, it still caused some commotion, and a few people turned their eyes to Diao Yijie but found that this old boy looked steady, and they could guess that Diao Yijie knew before.

Some people asked,

"Mr. Chen, now that the real estate market of China Overseas is hot, everyone has experience, the company has funds, and there is a reputation in the market, why should we give up this piece?"

"Good question," Chen Zier opened his mouth and praised: "At this time, it is irresponsible to say that the company's vision is to fool people, and to say that my personal ambition is irresponsible, let's talk about the prospects of commercial real estate." ”

"Fifty years ago, a stocky American created the shopping-mall, his name was Victor Gruhn, a Jew, on Fifth Avenue in New York, he designed a revolutionary storefront, and on the fourth page there is a picture for you to see: at the entrance of the store he made a small arcade, the floor was covered with artificial marble, and the head was covered with undulating glass ceilings, and basically, this design changed the retail store in the United States. Americans themselves have commented that the United States is no longer the United States before the birth of shopping-mall. ”

Chen Zier ended the story succinctly, "Actually, I think that this great architect of the 20th century did not design a building, but a model, a business model. ”

Since then, shpping-mall has completely changed people's lifestyles and brought a revolution to the retail distribution industry, in 1993, the total sales of shopping malls in the United States reached 830 billion US dollars, and in 2000 it exceeded 1 trillion US dollars, it should be noted that at this point in time in 1993, for the United States, large shopping centers have matured, and the number is decreasing year by year, but sales are still skyrocketing, these figures are well documented. ”

He clasped his palms, propped up his brows and said, "I say this, everyone should know how huge the business opportunities here are, right?"

Although that money is not directly earned, such a huge flow of funds, participating in it, just scratching a little bit is already very remarkable.

Everyone also couldn't hide their shock.

At this time, Chen Zier threw out another question, "China's urbanization has reached today, do you think there will be a shopping-mall in our city?"

"The answer is yes, even if our domestic private companies don't have enough capital, foreign companies will rush in, and the Super Brand Mall under construction in Pudong is an example. ”

This project, with more than 1.5 billion yuan,

Unless it is a large group like Shengshi Group, the average company can't afford to play at all!

In fact, according to foreign data, a large city of 500,000 people can form a large-scale commercial center, so do you know how many big cities there are in our country in 2001?

He looked at everyone, and everyone looked at each other, and no one could answer.

Someone tentatively said, "40?"

“50？”

……

Chen Zier revealed the answer, "The data released by the state is 103!"

"It's true that only a few cities here have a per capita GDP in the past, but what I want as an entrepreneur is always to take the lead, and when half of these 103 are suitable for building commercial centers, what else do we have to do?"

yes, he's talking about potential.

The potential isn't huge, it's too big to imagine.

Chen Zier seems to have made up his mind, and many people's hearts began to burst out, after all, everyone doesn't understand, and they won't, what if there is no place to do it in the future?

"This is one of the reasons, and the most important reason," Chen Zier raised a second finger, "There is a second reason for the question just now, saying that I can tell you before that Shengshi Real Estate will not completely give up residential real estate, it will appear as a supporting role, that is, we also need to work together to design and build better high-end residences." ”

When he said this, everyone really felt a lot more at ease.

"The reason why residential real estate is a kind of auxiliary is because the cash flow of residential real estate is very unstable compared to commercial real estate, and according to foreign experience, the boom in the real estate market is unsustainable, so I made the transformation consideration. ”

"The third point, emm...... It can also be said that real estate is rights-intensive, we take land, and the approval always depends on people's faces, but commercial real estate is different, shopping-mall is a measure of a country's modernization level, and for local cities, it is usually a landmark building. ”

He smiled and said lightly: "To put it bluntly, if you can only live like this, you can be passive, but if you know how to take the initiative, Mr. Diao and I will not be willing to be passive." ”

Ooh!

Looking at the confident expression of this young man, they felt the courage of the name 'Chen Zier' for the first time!

"Next, Lao Diao, you can talk about it. ”

Diao Yijie nodded, "Everyone, be quiet." Mr. Chen just explained why we want to transform, he is a major shareholder, logically speaking, just give me an order, there is no need to prepare such complete materials and explanations. Therefore, in the next project development, I still hope that everyone can do their best, the prospect is presented, and the rest is our own efforts. ”

"Residential real estate and commercial real estate are completely different, although they are both looking for someone to build a house, but the core focus is very different. ”

Chen Zier interrupted, "I know that some people are muttering in their hearts, and even have the urge to reach out to oppose it, I can accept different opinions, we can discuss, but the development of No. 33 is not a housing but a shopping mall, and this will not change." ”

Diao Yijie continued, "The transition period is also a painful period, but we have also come from a residential area to a mid-to-high-end residential area. However, this time there is still a little different, I am a big boss, even if I follow the words of Mr. Chen, residential real estate is the use of urbanization brought about by the huge market demand, as long as the land, through a certain amount of capital operation, the project is completed, to achieve successful sales, this is the end. ”

"However, commercial real estate is completely different, we do not sell land, at least 50% of the property will not be sold, that is to say, we must strengthen management and operation, a shopping mall is built, Shengshi will always be responsible for it, unless we go out of business and sell, otherwise there is no end of the day!"

That's a huge difference.

A group of house sellers should become people who manage the shops in a unified manner.

Looking at everyone's confusion and doubt.

Chen Zier frowned slightly, and had another thought in his heart......

But at this time, it was not revealed.

Diao Yijie said a few more words, and then let a middle-aged man stand up, he knew about this transformation, and his name Chen Zier also knew, his name was Huang Xinfeng,

He prepared a PPT, the content of which is an actual case, but it is more specific than the one on the market, and what he wants is to let this group of people understand how to do commercial real estate, at least have a concept.

The case is taken from Toronto's Yorkdale Mall, which was built in 1964 and represents a storied era of Canadian shopping malls.

Chen Zier himself has to learn and learn.

Later, everyone began to discuss little by little, but Chen Zier always had a sense of worry.

……

……

When the meeting was adjourned, Yang Runling asked, "Mr. Chen, what's wrong?"

Chen Zier crossed Erlang's legs, this kind of meeting just now that he had to use his brain and move his mouth was actually quite energy-consuming, he turned his head to look out the window at the vast distance, and relaxed.

But the instructions still kept coming, "I used to have a very good relationship professor at Zhonghai University, named Wang Fuquan. Runling, take a look at my itinerary, I'm going to visit him recently. ”

Yang Runling was a little strange, why did he suddenly mention this person.

"Okay, I'll go. ”

Just now Huang Xinfeng said right, since our No. 33 place is not the city center, but a relatively remote location, then in 2001, the per capita car ownership rate is not high in Zhonghai, we have taken the advantage of 'low cost', we should also pay attention to its shortcomings.

Yes, Chen Zier noticed.