Chapter 118: Details
"How many of our exhibits are there?"
"There are only two places. Pen ~ Fun ~ Pavilion www.biquge.info"
"It's understandable that it's arranged between the dormitory area and the cafeteria, but it's a bit inexplicable to arrange it at the side door. Zhao Na, Mr. Zhao told you that he didn't say anything else, such as the reason. β
"The two of you may not know something, but in fact, everyone is very in favor of arranging it there. Do you say?" Zhao Na asked the boys and girls who were also staff members around her, "I have to say that Mr. Zhao's plan is really amazing." β
"Hehe, it seems that it's only the two of us who show off, so please explain. β
Although I have some impressions of S University, one of the 985 colleges, the source of those impressions should be when I was a child, the two sisters once entered the school by mistake when they were young, and were conquered by the huge area and complex buildings inside.
Today's university buildings and facilities are hugely expensive, with a small change every year, and a big change every three years, although a bit exaggerated, is not an exaggeration. Moreover, they have not had the opportunity to pass near S University for a long time, so it is not surprising that the impression is completely disjointed now.
"Please pay attention to this. This is the current state of the East Gate neighborhood that was photographed through the joint efforts of everyone. Zhao Na switched to a photo, which is a photo wall-style photo, stitched together from multiple photos, showing the style of the East Gate from all angles.
Sure enough, the thinking of the two sisters is indeed the medieval version, and the current east gate of S University has become a very prosperous and prosperous bazaar.
A variety of small carts, mainly selling grilled squid, barbecue box lunches, and a distribution center for all kinds of snacks, where groups of vendors come every morning to operate, and the roads are neat and tidy concrete roads, and the sides are neatly lined with trees and flowers. The environment is very neat, and the gate is no longer the tattered iron door in the memory of the two sisters, but a luxurious and tall iron door. It looks like it's no problem to take a minivan. There is also a security booth behind the gate, but according to the gossip of the team members, it is just a virtual thing, and there are often no security guards. Even if there is, you won't be able to ask unless you're carrying something very dangerous.
"In addition to this, the East Gate is also interconnected with other places. A boy stood up and showed a few pictures. The photos were taken from another road on one of the two roads at the East Gate. "This road is connected to Hongxia Shopping Center, Yuanhua Digital Plaza and other prosperous areas, and it is also very close to the Garment City and Film and Television City. β
"No, in my memory, the West Gate should be closer, and it seems to be in the opposite direction. Su Yirou asked suspiciously. If she remembered correctly, the so-called Hongxia Shopping Center and other places were completely in the other direction, and if you walked from the east gate, it would be completely different.
"Advisor, VP, it seems like you don't spend much time hanging around. In fact, the traffic situation there is very complicated. The boy showed a large traffic map. "It is true that, as you say, the direction is the opposite direction, but many people choose to go to those places from the east gate, and the reason is here. He used a laser rod to point to a place marked with a subway sign.
"Subway?"
"Yes, that's right, it's the subway. There is a subway station near the East Gate, and it only costs a dollar to reach those areas of the mall in just two stops, and it is right on the edge of the mall district. The distance is close. And here at the West Gate, although the distance is closer, this is just a visual feeling, this is the area where the three traffic arteries meet. The traffic around the school is very complicated, and there is a separation zone in the middle of the road, which makes it difficult to cross, and the traffic caused by the three traffic arteries is dense, and it is difficult to get through, even after passing. It is only to reach the side of the shopping center area, and it takes at least ten minutes of walking to get into it, and instead of wasting more than half an hour to arrive, it is better to spend a few minutes to get there, and it is only a few minutes away from the first student apartment area to the east gate and then to the subway station, so most students are willing to choose this way of travel instead of wasting so much time from the west gate, for students, for us, time is life, isn't it?"
The boy is like a tongue, and he obeys the two girls, although they are both of the same age, but compared to them, his thinking may have stayed too long.
"Well, it's all up to everyone's opinion. Su Yishui gave the two sisters' answer. "Now, the last and most critical issue that we need to consider is the number of students and the requirements for the price and quality of beauty products, have you ever investigated? β
"Consultant, vice president, we've made a rough count of this. Two boys and a girl stood up and placed a thick stack of papers in front of the two sisters. Stretched out his hand and took a closer look.,It turned out to be a list similar to a questionnaire.,About the student's eleventh period, whether to leave or stay or maybe the option There is also a choice about the price of the product below 50 yuan 50-100 yuan 100-150 yuan 150-200 yuan more than 200 yuan,There is also a choice of whether to give gifts,All in all,These surveys are about this debut sale sale and distribution in the schoolγ
"You've given us so much, I'm afraid we won't be able to finish it in a short time. β
"It doesn't matter, at the end, we've come up with a rough table. Zhao Na said, pointing to the last sheet of the form.
On a piece of pink paper, a pie form and a column form are printed. The image is very intuitive, and sure enough, it is easy to understand.
It seems that for the sales price of goods, only 12.37% of the sales price below 50 yuan, this figure is far lower than the impression of the two sisters, according to their ideas, for students who have no money and mainly rely on their families, the cheaper the goods, the better, but these children of the same age do not buy it. The number of choices that occupy 50-100 yuan accounts for 32.56%, which is not a lot, and it is not a dominant trend. The one that really occupies the dominant trend is the price of 150-200 yuan, accounting for 33.59%. Why is there such a psychology and situation, according to the opinions of some interviewers, it should be the main trend of the current market The price is too high to accept, and the price is too low to indicate that the quality is not good In terms of cost performance and capacity, this price is acceptable. And choose more than 200 yuan, occupy the remaining share, according to some interviewees, the current cosmetics and beauty products have a higher technical content, so the corresponding price will rise, and some are measured by the price of the set, a variety of products, all-effect care, the number of natural commodities is large, and the requirements are high. Naturally, the price went up. If a single product is sold for more than 200 yuan, most of them say they can't accept it, and some even admit that as little as dozens of milliliters, more than a few hundred milliliters of beauty cosmetics, rather than wasting so much money on it, it is better to buy gold powder to the value. Of course, there are all kinds of people in the world, different thoughts, a very fashionable and beautiful girl doesn't care about the expression, I'm afraid there is a boyfriend or the type of being raised, the money is easy to come by, you don't need to pay for it yourself, the number of this type is very small, so it is only used as a reference, and it is not studied.
With all these things out of the way, the next step is to get into the details of the product promotion. The first is the number of goods, the specific quantity is, the number of pre-sales of each of the five sub-series of the moth eyebrow series is 200 pieces, considering the approximate number of students at that time during the National Day holiday, this number should be more appropriate. The number of other products, especially the other series of products bundled by Zhao Lingling, remained at about 100 pieces each. Although it doesn't seem like much, the cumulative number is very rich, the number of the team includes the two sisters, there are 50 people, there are 20 people at the east gate, and 30 people in the central area, including the construction of the venue, the booth, and the chairs Folding umbrella Responsible for sales, responsible for driving, responsible for recommending instructions, responsible for distributing leaflets for the first impression promotion, and on standby, these people can be responsible for sales and instructions at the booth, and the number is only about half, that is, the internal office corresponds to the field service, half to half. Stand by near the cold storage at any time to ensure that there is a car at any time, and the car is in the best condition, can be started immediately and the required goods are transported to the sales site in the first time. This is very important for time to be of the essence. Therefore, it is understandable that only 100 items of various goods will be delivered. One hundred pieces in each exhibition area Two exhibition areas are two hundred pieces, and Zhao Lingling's product series has 6 kinds of 11 sub-series, calculated down, it will probably take more than 2,000 pieces, and then count more than 1,000 pieces of the latest Moth Mei series, as well as various gifts as a hemorrhage, including Kitty Cat Barbie Bear Digital mp3 and easter egg series,The total number is not less than a thousand,Even if it is converted,The number assigned to each person's head is also in the dozens,And when talking to Zhao Lingling,Su Yirou got a shocking news,Because there are several debut eleventh Golden Week hot sale points in the city,So the competition for vehicles is also very fierce,At most, you can only allocate three buses to the team of fifty people of the two sisters,This kind of bus is mainly used by employees to commute to work,It is not very suitable for transporting goods,Because they are all bottles and cans,It is easy to bump and crack and break,And the employees sit in it, which has shrunk the already small area even more. Therefore, it is important to prepare your own dedicated truck. Officially because of this, Su Yirou negotiated with her in Zhao Lingling's office for a long time, and finally came up with her eyebrows. (To be continued.) )