Chapter 154 Creating a Clothing Brand [Fourth Update!]

Afterwards, a cigarette, happy as a fairy, and after a hearty battle with Wen Bixuan, Lin Cheng lit a Cuban cigar and swallowed the clouds and exhaled the fog. X

"Ahem......"

Wen Bixuan couldn't smell the cigar, and coughed in a low voice, Lin Cheng hurriedly extinguished the cigar when he saw this, got up and poured a glass of water for Wen Bixuan to drink, and was smooth.

Wen Bi said angrily: "If you want to smoke, you can smoke, I'll just get used to it." ”

Lin Cheng said: "You don't have to accommodate me, since you are allergic to second-hand smoke, I won't smoke in front of you in the future." By the way, you went to Paris to see Fashion Week some time ago, how did you feel?"

Wen Bixuan smiled sweetly: "It feels very good, do you really want to make a clothing brand? And hand over this big business to me?"

Lin Cheng nodded and said: "Of course, you are my woman, the person I trust the most, plus you are very talented in fashion clothing, you are the most suitable person to do this business, and you are still a big star, and the advertising fee is waived." ”

Wen Bixuan said coquettishly: "It turns out that you want me to be a free worker, you know that you are squeezing me!"

Lin Cheng smiled and said, "Who is squeezing whom? You goblin is about to drain me." ”

Wen Bixuan scolded with a smile: "The old man is not serious, and he will take it there in three sentences." ”

Lin Cheng laughed: "Where did you take it?"

Wen Bixuan couldn't take it anymore and shouted, "I'm too lazy to pay attention to you!"

After teasing Wen Bixuan, Lin Cheng calmed down and was also thinking about how to make his ready-to-wear brand.

Lin Cheng knows that with the rapid development of China's economy in the new century and the continuous improvement of people's living standards, the ready-to-wear industry will soon usher in explosive development.

Especially after the popularity of online shopping, the factories that produce ready-to-wear clothes have never lacked orders, basically selling as much as they produce, but the characteristics of China's cottage country and the sluggishness of the domestic trend touch make it difficult for Chinese women's clothing brands to do, resulting in the later generations of China's well-known clothing brands are all men's clothing, such as Seven Wolves, Youngor and so on.

Lin Cheng, who is a women's clothing brand, has never heard of any well-known brands in China, but he is a woman who makes women's underwear thanks to Sister Zhiling's blessing and knows the brand of urban beauty.

There are reasons why women's clothing brands can't do it, one is that they can't compete with world-renowned women's clothing brands, Chanel, Louis Vuitton, Givenchy These brands are too famous, and Chinese women's clothing brands can't hold their heads up.

Second, the world's women's clothing popular elements are updated very fast, while China's popular sense is extremely slow, at the beginning of the new century, there is such a sentence, which fully shows that the domestic fashion is several years slower than the world, this sentence is like this: Japan and South Korea pop study Europe and the United States, Hong Kong and Taiwan pop study Japan and South Korea, domestic pop study Hong Kong and Taiwan.

In short, after Japan, South Korea, Hong Kong and Taiwan, and then back to China, the world's popular elements have already changed for several generations, and often the domestic popular clothing is the international clothing that has been eliminated for one or two years.

This is why Chinese fans have been chasing stars in recent years, and they always like to chase stars in Europe, America, Japan, South Korea, Hong Kong and Taiwan.

But Lin Cheng is different!

He has in mind the world's popular clothing styles in the next 20 years, as long as he drums out these clothing styles one by one, he does not need to be one or two years ahead of the world fashion, as long as he develops synchronously with the world trend, it is enough for him to be lonely in the domestic clothing market.

And he also has two entertainment companies under him, which just let his stars wear their own brand of clothing every day, which is ironclad in the advertising effect.

With the blessing of his own clothing that can be compared with the world's trends, his stars will take off a layer of earth ash and become as trendy and fashionable as European and American stars, and domestic fans will no longer need to kneel and lick European, American, Japanese and Korean stars, which is a great thing that complements each other!

At the same time, Lin Cheng also wants to set up a fashion magazine, making it a classic magazine that leads the trend, punching, kicking, suppressing, and even all the stars fighting for their heads to be on the cover of this magazine.

Thinking of this, Lin Cheng couldn't help but show a smile on the corner of his mouth, and secretly said in his heart: What should I call my clothing brand?

In fact, luck is a mysterious and mysterious thing is real, for example, a later generation is very good at imitating other people's writing style of the Internet author Wen Copying Gong, every time his new work wants to imitate the classic works of a certain god, the godhead of a certain god will show signs of shaking, the new work of the great god often has the possibility of hitting the street, and the new work of the copyist Gong has to fly 6.

In Lin Cheng's opinion, this is clearly the luck of the great god that was taken away by the copyist!

Okay, that's it! The brand name is a well-known brand from the previous life!

By the way, the brand of urban beauty will not be founded until next year, it is better to take the first step, and my women's clothing brand will be called urban beauty in the future, this brand will specialize in low-end clothing, as for high-end women's clothing, it is called red sleeves.

Men's clothing brands are also copied, it is called urban fashion, and high-end men's clothing brands have to get some domineering. All the men in China have the dream of being emperors and local tyrants, and Emgrand is domineering enough v5.

What should be the name of the fashion magazine? Nima is too lazy to bother with it, so let's call it, and when the time comes, there will be a fashion star charity night every year, and the Harper's Bazaar set will be completely copied, and it will definitely become an authoritative magazine for celebrities from all walks of life to kneel and lick.

After the idea was settled, Lin Cheng immediately found a pen and paper and depicted the popular autumn and winter clothing styles in the world this year.

Lin Cheng doesn't just eat, drink and have fun these days, after he understood that the most important knowledge he needed to learn was design, he acquired a design company called Qianya in Xiangjiang, and he often learned design from Liu Qianya, the general manager and chief designer of the company.

Nowadays, Lin Cheng's design skills may not be very deep, but he can do basic things such as sketching by himself.

Lin Cheng's actions soon attracted the idea of Wen Bixuan around him, and when Lin Cheng told her about the idea of making a clothing brand and fashion magazine, Wen Bixuan became interested, accompanied Lin Cheng to write and draw together, and gave Lin Cheng some useful suggestions from a woman's point of view.

After Lin Cheng depicted the popular elements of this year's autumn and winter fashion, Wen Bixuan, who had always been extremely calm, was completely shocked, and she was pleasantly surprised: "These popular elements are so novel, if they are designed to be made into clothing, it will definitely cause a rush to buy!"