Inside the restaurant.

"Liu Pian, I mentioned this to my father. "He said your marketing strategy is excellent. ”

"Thank you for me. ”

"He also said that you are a madman, a big liar. ”

“.....”

Can I take that thank you back?

"So, then what?" asked Liu Pian, "your dad can't just say that, can he?"

"He could consider asking Universal to help us distribute it and build momentum for the film. The premise is that the pseudo-documentary we made has the effect of being fake and real, which can satisfy him and the world. They won't pay for a movie that has no commercial value. ”

"Then try it. Liu Pian smiled, "You have to believe me, believe in this movie, and believe in your own directing ability." The other day, you swore to me that you are very good at making movies. ”

Zhou Mulan's eyes dodged, "I didn't expect you to play so crazy." ”

"I didn't expect to start shooting, you've already quit. Liu Pian said something else.

"I didn't!" Zhou Mulan glared at Liu Pian, "Liu liar, I will use my strength to prove it to you!"

Willow Liars???

Liu Pian's face darkened, "Liu Yi told you my nickname?"

"What? What is your nickname? Liu Yi didn't tell me. Zhou Mulan was stunned, and suddenly laughed, "Haha, is Liu Liar your nickname? This is what I thought of myself, haha! It turns out that Liu Yi and I coincide." ”

"This is called the husband singing with the wife. Liu Pian rolled her eyes.

"Che, I'm not married to him yet. Zhou Mulan pouted.

Liu Pian shook her head with a smile and skipped the matter, "This movie is very simple, so we don't need too many people, but the three leading actors need to be well selected." You can't choose too famous actors, it's better to be unfamous, so it's easier to confuse the real with the fake, and the star is too dramatic. ”

"Do you have a candidate?" Zhou Mulan asked.

Liu Pian shook his head, "This problem should be solved by you, I just arrived in the United States, and I don't know a few people." ”

"Okay. Zhou Mulan pondered, "I'll go to the acting department these days to ask if anyone is willing to take on our movie." ”

"But you have to be clear about the situation that this film might face. Liu Pian said solemnly, "If it really comes to the point of 'cheating', I don't want them to come out and make trouble at that time." ”

"Do you really want them to go missing?"

"It's not really missing, but during the publicity and release period, they had better keep a low profile and keep silent, and don't get caught by the media. ”

Zhou Mulan frowned, "But this lie will always be broken, and they can't be kept low-key for a lifetime, right?"

"Of course not, as long as we have a box office of 100 million, this lie can almost be over. ”

"100 million?

"No, dollars. ”

Zhou Mulan looked at Liu Pian like a monster, "Do you think our movie, which only cost less than one million dollars, can get more than 100 million at the box office?"

"As long as we succeed in deceiving, 100 million is very simple, 200 million is not difficult, you should consider whether there is any hope of winning 300 million at the box office. ”

"You're crazy, we haven't even started filming yet, and you even have a good idea of how much box office you're going to get. ”

"People, you have to have some dreams. Liu Pian smiled.

"You're fantasizing. Zhou Mulan only felt that he was talking to a madman.

200 million at the box office? It's crazy, it sounds impossible.

......

The film "Blair the Witch" has a total shooting budget of 500,000 US dollars. Liu Pian and Zhou Mulan were half out alone.

In fact, Liu Pian felt that the 500,000 yuan could not be spent at all. The production cost of the original work is only tens of thousands of dollars, and if it weren't for inflation, as well as rising prices and other reasons, Liu Pian would still want to keep the budget down.

Although this amount of money is nothing to the people, it has an impact on the "rate of return", the lower the production cost, the higher the box office, the higher the rate of return!

Generally speaking, if you include the cost of publicity, the rate of return is more than three times, and you can make a profit. And the movie with the highest return rate in the world is currently as high as a thousand times.

This is terrifying, equivalent to a movie with an investment of 100,000 US dollars and a box office of more than 100 million US dollars.

Liu Pian wants to fight for this rate of return and see how much return "Blair the Witch" can get. There is definitely no need to worry about making a profit, it just depends on how high the box office is in the end.

On Friday night, Liu Pian took Xiao Min to the film association for a party.

This kind of movie-themed party, Liu Pian participated in it for the first time, and felt particularly new about everything.

The party was held in the film association's large event room, which had projectors and computers, and at the moment, a movie clip was playing on the big screen. On the long table on one side of the activity room, there are also drinks and snacks, so those who need them can take them themselves.

The vast majority of the people who come to this party are from the film school, the directing department, the acting department, and so on. Many students get together to discuss films, directors looking for investment, or actors and scripts, and other people to exchange experiences, and acting students come to see if there is a suitable role. Still others write scripts and bring them to someone to work with, or try to sell them for a good price.

The ultimate goal of many people is the campus film festival at the end of the year.

When Liu Pian arrived, the party had already begun. He dragged Xiao Min around the hall a few times, and finally found Steven and Derek and the others.

"Oh, look, our talented DJ is here. Steven laughed and beckoned to Liu.

Liu Pian glanced at it and found that in addition to Steven and the others, there were many unfamiliar faces here.

Steven briefly introduced Liu Pian to the others, and then said, "We are all members of an unofficial film group, and the people here are big fans of brutal horror movies. ”

Brutal horror films?

As soon as Xiao Min heard this word, his face became a little pale, and he thought of those disgusting bloody horror movies in the United States, with stumps and severed arms, plasma and internal organs... It's all like this.

In fact, Steven's small group is exactly what Xiao Min thinks, and the members here all advocate making "modern style brutal horror genre films", which sounds like some evil religious members getting together to perform some kind of horrific ritual.

Xiao Min pulled Liu Pian's clothes, pointed to the rest area on the side, and signaled that he wanted to go over to rest.

She didn't want to hear all that weird stuff about that bloody stuff.

Liu Pian smiled and said to Steven and the others, "She doesn't like horror movies, especially brutal horror movies. ”

"I can understand that. Steven nodded approvingly, "Not many girls like that bloody stuff." You see, our members are all boys, and in fact, the girls at the Film Society look down on us in particular, they think we have bloody hands and are too brutal to be a good and gentle boyfriend. ”

Steven shrugged, "Actually, the truth is not as terrifying as they imagined, then everything is fake, it's just props, there's nothing to be afraid of." We're all great lads too. ”

Liu Pian was speechless, you should go and explain to the girl, not me.

"This time we made a brutal horror film together, are you interested in enjoying it?" Steven said, "But there is no BGM yet, so it may be a bit shabby to watch." ”

Looking at Steven's expectant eyes, Liu Pian nodded, "Okay, but please prepare a trash can in advance, I'm worried that I won't find a place when I vomit." ”

"Haha!" the crowd laughed.