Successfully entered Suning Electric, Lin Cheng visited Suning headquarters accompanied by Zhang Jindong, during which Zhang Jindong paid off Lin Cheng to make some useful suggestions for the development of Suning.

Lin Cheng only proposed a 3C model to completely impress Zhang Jindong and Suning management, everyone secretly sighed in their hearts that there is no vanity under the fame, Lin Cheng can become the richest Chinese in the world, it is really not a waste of fame.

At that time, Lin Cheng said: "The so-called 3C, that is, computer, communication equipment and consumerelectric, represents the comprehensive operation of household appliances in the true sense.

If Suning takes the lead in adopting the 3C model in the country, then Suning is likely to break Gome's position in the field of home appliance chains and become the preferred sales channel for all electronics, electrical appliances and computer manufacturers. ”

Zhang Jindong naturally felt like a confidant when he heard Lin Cheng's words, he actually had the idea of making comprehensive household appliances in his heart, but it was difficult to use the first letter "C" of computers, communication equipment, and electrical appliances to summarize it like Lin Cheng.

In fact, the so-called 3C model that Lin Cheng said in his mouth, its initiator is Zhang Jindong, the head of Suning Electric, and Zhang Jindong not only pioneered the 3C model, but also proposed a series of management innovation models such as 1200 project, 5315 project, 3C + model, flagship store strategy, and back-end strategy, which simply played a flower in the retail field. [I really don't understand how Li Dong defeated such a strongman. 】

Lin Cheng said goodbye to Zhang Jindong after pretending to be a wave of force, although he knew the name of the new management model pioneered by Zhang Jindong, but he didn't know anything about the specific implementation, he was worried that Zhang Jindong and others would continue to ask him for in-depth advice, so he hurriedly left Jinling on the grounds that he was busy.

……

Back in Dongguan City, Guangdong, the hot sales of BBK DVD are still in full swing, but Lin Cheng found a bad sign at this time, almost all of the management of BBK are immersed in optimism, thinking that BBK is already a veritable overlord of Chinese DVD players, and everyone is arrogant and proud.

Seeing that the signs were wrong, Lin Cheng immediately summoned all the management of BBK Electronics Group to the conference room and urgently convened a high-level meeting.

At the meeting, Lin Cheng did not praise the hot sales results achieved by BBK, but criticized it bluntly: "Recently, I noticed that everyone's mood is very proud and complacent, thinking that the performance of BBK DVD is already the first in the country, and you can rest easy."

If everyone thinks so, it would be a big mistake, the reason why we can achieve such a hot sales result this month is actually because we hit foreign DVD players by surprise, foreign manufacturers generally think that the DVD developed by our backgammon is definitely inferior to them in quality, so they have no defense and attention to us at all.

As for the domestic manufacturers such as Aiduo, Xinke, and Xinfei, who are inseparable from us in the VCD market, they misjudged the situation and thought that the VCD market was still saved, and did not transfer the market to the DVD field in time, which caused our BBK DVD to stand out in the DVD market.

We have caught them off guard this month, and the newly launched DVD has achieved extremely dazzling results in the video player market, but do you think this situation will continue to be allowed by domestic and foreign competitors?

No, first of all, foreign Sony, Panasonic, Philips and other first-line big-name manufacturers, they will definitely not tolerate our backgammon to continue to encroach on the DVD market, and it is imperative to reduce price competition.

Nowadays, foreign manufacturers have not responded to the price reduction strategy, DVD prices are generally above 3000 yuan, but when they reduce the price to below 3000 yuan, then we can continue to control the DVD market?

I don't think it's optimistic!

In addition, in order to curb the sales momentum of BBK DVDs, foreign manufacturers will definitely set off a new round of litigation on intellectual property rights.

For example, the 6C Alliance, which was established in 1997, is a patent protection alliance formed by six technology developers: Hitachi, Panasonic, Toshiba, JVC, Mitsubishi Electric, and Time Warner.

These include patents for professional radio and television system products, audio-visual products, household appliances, digital products, portable audio-visual products, system products, etc.

As far as I know, the 6C Alliance currently co-licenses the core patents of DVD specifications owned by six member companies for video players, recorders, drives, video discs, and recordable discs, and the 6C Alliance is co-licensing in a 'one-stop shop' around the world.

In addition to the 6C Alliance, there is also a 3C Alliance formed by Sony, Pioneer and Philips, and it is also very likely that we will file a lawsuit against BBK over the DVD patent.

Therefore, in addition to dealing with the price reduction competition of foreign manufacturers, we must also prepare a large legal litigation team to deal with the litigation war launched by foreign manufacturers against us.

Next, everyone must raise the spirit of 12 percent in order to cope with the increasingly fierce competition and challenges in the future.

Hongbo, this legal litigation team is set up by you, and the team members must be familiar with the patent laws of various countries and be prepared for a protracted battle with foreign manufacturers. ”

Lin Cheng's tirade was poured on everyone's somewhat hot heads like a basin of cold water, and everyone was suddenly awe-inspired.

Fang Hongbo, who has a strong sense of responsibility, secretly blamed himself in the bottom of his heart, his psychological quality was still too poor, and he only made a little achievement, and his tail was cocked like everyone else, and he had no sense of crisis and competition at all.

Fortunately, it is not too late to make amends, and after Lin Cheng's first drink, everyone has realized the competition and challenges they are about to face.

Fang Hongbo responded loudly: "Mr. Lin, I understand, I will deal with this matter immediately, and I must set up a legal team with combat effectiveness as soon as possible to deal with the opponents' off-board moves." ”

Lin Cheng nodded and said, "Very good, as long as everyone is mentally prepared, all the opponent's off-the-board moves will not be effective." Even if we unfortunately lose the patent lawsuit, it's not a big deal, even if I pay a huge fine, I Lin Cheng will admit it, all in all, our DVD player market must not be allowed to get out!"

Lin Cheng has money, as long as he has money, he is not afraid of a lawsuit with the other party at all, and now that China has not entered the TO, it is difficult for even patent infringing opponents to implement punitive measures against BBK.

As for China entering the TO in another two years, Lin Cheng can even countersue the 6C alliance and the 3C alliance for industry monopoly under the framework of TO, and ask the two alliances to open up patents.

After Lin Cheng's beating, the BBK management finally realized that they were too optimistic and proud before, and soon resumed their conscientious work style under the leadership of Fang Hongbo, and were ready to meet the fierce competition of foreign manufacturers.