Chapter 197 Marketing Methods (3rd Update)
Seeing Yang Chengzhi asking, Yan Xuefei didn't shy away from it, thought for a while and said, "Second brother, I think so, our immortal drunk has just been brewed, if you want to make it acceptable to the public in the near future, I think it's best not to make a profit in the early stage."
I want to take a group of immortals drunk to Pingcheng, Shuocheng, Jinyang, Pingyao Ancient City and other places, first do a free wine tasting activity, that is, each person is limited to drink a little, if you want to think the wine tastes good, we will sell a small amount of wine to customers at cost price.
In this way, the fairy drunk can soon spread among the people, this is the most direct way to open the market, as for the opening of the market, I plan to set up an agent in a city with a population of more than one million, and the surrounding towns with a population of no more than one million want to be drunk with immortals, go to the agent to order.
Yang Chengzhi nodded, this method can be implemented, so that we don't have to run out often, but to find agents must find honest and credible, those who steal chickens and play tricks must be eliminated. "Chengzhi, the immortal drunk brewed by this brew can't be packaged without packaging, just use the wine jar to hold it, so that a batch of fake immortal drunk will soon appear on the market." Yan Xuefei asked with one last question.
He has been in Yangjiagou for several days, and all he saw in the winery were ten-catty or five-catty wine jars, and he didn't see a few bottles.
He knows the power of the lower level of Huaxia, there is nothing in Huaxia that cannot be imitated, as small as scissors and needlework, as large as refrigerator color TV, your new product that has just been on the market for a few days, then it will come out exactly the same, and even more functions than the original.
A few days ago, he saw a news that a farmer born and raised in the countryside of Quancheng was stunned to rely on his own pondering and manual work, and spent two and a half years to make a copycat tank with almost the same performance as the main battle tank used in the United States army.
This incident immediately alarmed the top level of China, and even the military of the United States was greatly shocked, and they also examined the managers who managed the information of this kind of main battle tank in the research institute, and finally a spy sent back the peasant tank and found that the internal structure of the tank was completely different from their main battle tank. This did not cause a diplomatic dispute between the two countries.
With these things, Yan Xuefei has always been afraid of the immortal drunk that has just been brewed for a few days, and before it can be listed, the market is full of copycat version of immortal drunk.
Yang Chengzhi shook his head, "Don't worry about the fourth, you can rest assured that the immortals are drunk except for me, no one in this world has brewed it, and when you go to various places to hold wine tastings, you can let it go, whoever can brew the fairy drunk, we will reward the individual or scientific research institution who brewed the fairy drunk with 100 million Chinese coins."
Yang Chengzhi was quite confident in the immortal drunk he brewed, because he knew that if there was no ambergris, even with the same medicinal herbs and original wine, it would be impossible to brew an immortal drunk like him.
"Chengzhi, you can't be too confident in yourself, now that technology is too developed, people can even clone living people, don't say that you are drunk as a god." Wang Haiyan said worriedly.
"It's really okay, I'm not afraid that there will be fake fairy drunk on the market now, the cost of our fairy drunk is seven Huaxia coins, and then we will sell it at the lowest profit, just say that they can brew it, they can't sell it at a loss, not to mention that they can't imitate it.
I'm afraid that in order to obtain greater profits, the merchant hotel will add water to the fairy drunk and ruin the name of the fairy drunk. "I've also considered this, if you just use an ordinary wine jar to hold the fairy drunk, someone will definitely take the risk of adding water to the wine to get more profits.
I thought of a way, that is, let the masses jointly supervise, if it is found that the company sells the immortal drunk mixed with water, reward the whistleblower with a bonus ranging from 10,000 to 50,000 yuan, and at the same time cancel the family's qualification to sell the immortal drunk, and sue the court."
"Cheng, the fourth child, you have been holding wine tastings in various places these days, you recruit the specific staff by yourself, and I think the winemakers in the winery use Yangjiagou, I don't want to be rich, and the people in the village are still poor and have nothing."
"Okay, Chengzhi will not forget to get rich, I like it, old man, I need a few of our old guys to help, just ask." Old Man Sun said.
"No, I'll say hello to you if I need to, I want to see how much energy I have."
They discussed how to distinguish these three grades of immortal drunkenness, and finally decided to use ceramic wine jars of different qualities and colors to hold them, and at the same time let ceramic manufacturers print the words "fairy drunk" and retail prices on the wine jars.
I just finished discussing the issue of fairy drunkenness, and I didn't wait to inform the three old customers of the fairy drunk, Hua Ruolan of Yanjing Hotel, Li Shuya of Chenguang Hotel, and Luo Xueyan of Jinyang Hotel.
Yang Fengshan, the village party secretary, hurried over. As soon as he entered the living room, Yang Fengshan looked at Yang Chengzhi and said, "Chengzhi, are you planning to kill me?"
Yang Chengzhi was confused, "Uncle Fengshan, I haven't been out of the door for the past few days, how can I harm you, what's the matter, sit down and talk slowly."
Yang Fengshan was not polite, sat down and picked up a piece of watermelon, and said while eating, "It's that you haven't gone out for a few days, I made you miserable, I always thought that you went to Pingcheng to participate in the training class, today people called and said that people from other places have passed, and the people in our county are Yangjiagou who didn't go, so the leaders of the town were severely criticized."
As soon as Yang Fengshan said this, Yang Chengzhi suddenly remembered that a few days ago, Yang Fengshan, the village party secretary, asked him to go to Pingcheng to participate in the training, so he hurriedly made amends, "Uncle Fengshan, I really forgot this, look at my memory, I will make you a delicious meal in the evening, and I will make you amends."
"I still have the heart to eat and drink, you hurry up and pack up, leave immediately, and go over tomorrow to report."
"It's not that the training started in those days, it's been more than half a month, and the training is already over."
"A few days ago, there were leaders in the city who inspected, the training was postponed for a few days, and the training only started yesterday, and it's okay to be late for a day, you hurry up and pack up, and I'll come and call you later." After speaking, he took a piece of watermelon from the fruit bowl and walked away in a hurry.
After Yang Fengshan left, Old Man Zhou's eyes lit up, and he said in his heart: Could it be that this kid is an official again, these days he also knows that Yang Chengzhi has hung up the title of consultant in Yangjiagou, and today Yang Fengshan came to him and asked him to go to Pingcheng for training, and the old man had a thought in his heart.
"Chengzhi, do you have any plans to engage in politics, if you have this plan, grandpa will contact you, let you start from the grassroots level first, and go to the township in Yangcheng to be a township chief or something, you don't want to get involved in this kind of village affairs."
"Grandpa, you can spare me when you are old, I have no choice but to let Uncle Fengshan*, I just want to deal with it, I don't want to be in politics, what's so good about being an official, then I can grow vegetables and raise fish at home."
The person in the living room suddenly had a black head, and he really didn't see a person who wanted to raise fish and farm, and Quan Huaxia had this idea.
Knowing that Yang Fengshan would definitely come over in a while, Yang Chengzhi settled Yan Xuefei and went to Uncle Qiang for help if there was anything in the village, and asked him to start increasing the scale of brewing the original wine in the past few days, and then prepare the fairy drunk when he came back.
Yang Chengzhi hurriedly went up to the second floor. Pack up your clothes or something, and wait for Yang Fengshan to come over and call him later.