Chapter 176: Olson Sisters' Beer Endorsement

Chris was very indifferent, drank a cup of coffee and said with a smile. "Hill brought a gift for Pandora, isn't Pandora there?" "I'm going to learn ballet, I'll be back later, thank you, Ciel." Li Han took two small plush toys, no, they are not toys.

Hill said with a smile when he saw Li Han looking over. "These are two little koalas, they are very docile, I see them very good, I hope Pandora likes them. "It's too expensive. "Li Han koala is not a plush toy, dozens of dollars a piece, although the price of koala is not clear to Li Han, I don't think it will be low.

"Han, it's just a small gift, the day before yesterday, I'm really embarrassed. "Hill used Li Han once, which is considered an apology. "Alright then, thank you, Ciel, the day before yesterday was just a small misunderstanding, I forgot about it, another cup of coffee. ”

Li Han took the coffee pot and poured another cup of coffee for Hill, who is right and who is wrong in this matter, Li Han didn't have the heart to think about it, at least he didn't suffer a loss, this is probably also Chris's plan, the previous contract was too binding on Li Han, too tight, or the idea of the Chris family, Li Han shook his head slightly, thinking about the complexity of his own thoughts.

Chris said with a smile. "Ciel, as I said earlier, Han is a generous person, he won't care about this, Han, we can talk about the new contract, the Chris family will definitely show great sincerity. ”

Li Han smiled. "It's still early, so let's have a cup of coffee first. Li Han waited for Liu Ming to come over, yesterday Liu Ming introduced a friend to Li Han, the executive officer in charge of Asian affairs of SABMille, Yabu, SABMille, as the second largest international brewer in the world, SAB owns 49% of the shares of China Resources Beer's "Snow Flower" and "Blue Sword Beer". Nowadays, the domestic beer market is almost monopolized by foreign-funded enterprises, and the advent of the oligopoly era is facing a battle for kings.

With the beer brewing recipe and Chinese identity in his hands, Li Han has a fatal attraction to both SAB, which wants to defeat InBev in China, and InBev, who wants to dominate. Of course, the premise is that you can really get the formula, and even if you can't get the formula, the agency is a good gimmick. Compared with the mature beer market in Europe and the United States, in the Chinese beer market, many beer giants compete for the last piece of fat, and beer consumers are more loyal to local flavors and national brands.

Liu Ming told Li Han that although InBev has passed the anti-monopoly review in China, there are still many conditions and restrictions. As a result, it is impossible to increase the shareholding of Tsingtao Beer and Zhujiang Beer, and it is necessary to and must not seek to hold shares in Yanjing Beer and Huarun Snowflake, etc., of course, the financial tsunami that swept the world has forced AB InBev to adjust its strategy.

Even so, InBev still occupies the southeastern China market in China, with 33 wholly-owned and joint venture factories. It occupies the first or second market share in many provinces such as Fuzhou Province and Zhejiang Province, has a number of regional strong brands, and holds 25.3% of the shares of Zhujiang Beer. AB, the largest beer group in the United States, is the largest beer group in the United States, focusing on the Northeast market in China. In addition to the main brand Budweiser. It also holds all the shares of Harbin Erbin Beer. Similarly, the Chris family holds a stake in the Japanese company Asahi Brewery, as one of the largest beer merchants in Japan, and this acquisition is also to see the dawn of benefits after cooperation with Qingdao and expand the Chinese market share, which the Chris family has been exploring for many years.

Among them, Carlsberg, which is owned by the Chris family in the Midwest, has successively owned brands such as Kun Ming Huashi, as well as beer assets under Xinjiang Hops, and Chong Qing Beer to consolidate its position in the Midwest.

InBev joins hands with AB. With the Chris's family and other important liquor companies joining, competition will be the main tone of the beer industry in the future. SAB, the world's second-largest international beer manufacturer with 49 percent of the shares of China Resources Beer and the largest China Resources Beer in terms of production capacity, is also bound to make moves to strengthen its position. The possibility of mergers and acquisitions with other foreign investors is not ruled out.

The domestic beer industry has always been a high-growth market, as the world's fastest growing beer market, the largest production and sales volume, and China's mass consumer goods with the highest degree of marketization and the most fierce competition industry, the continuous growth of consumption will be the long-term trend of future development. That's why. China's beer market is particularly "attractive" in the eyes of international beer experts. The entire Chinese beer market has become a battlefield for InBev, the Chris family, SAB beer, and oligopoly capital, and many small beer companies can imagine the difficulty of survival under this capital competition.

After listening to Liu Ming's analysis yesterday, Li Han couldn't help sighing, except for a few brands, most of them are foreign beer groups holding most of the shares. Li Han was waiting for Liu Ming and Yabu to arrive at this time, and he couldn't say that he was threatening, but he just wanted to remind the Chris family that the joke had been made, and it might be something else.

Liu Ming and Yabu didn't let Li Handuo wait, Chris and Hill were a little surprised, Yabu's arrival made Hill's heart suddenly, Chris pursed his lips, his eyes half-narrowed. "Ming, Yabu, please take a seat, have a cup of coffee, and I'll introduce you. ”

Chris smiled and shook his head. "No, Han, I'm good friends with Yabu, Yabu, were you satisfied with yesterday's reception?" "Of course, this is the best drinking party I've ever attended, and it's a blessing to know a winemaker like Han, and of course it's just as pleasant to meet Miss Dowles. "Yabu and Hill, Chris, the three of them, belong to three parties, at this time Chris and Hill are in a cooperative relationship, the Chris family is relatively weak in China, holds too few shares, and does not have much right to speak.

The Chris family's liquor industry still needs InBev as a leader to enter the Chinese market, and the Chris family's financial constraints require the Chris family to influence Asahi Brewery's decision-making in exchange for time. Li Han didn't understand these things, didn't understand, didn't have the ability to participate, didn't have the idea of participating.

"Chris, Mr. Yabu is more interested in the farm, and I invited Yabu to visit. Li Han said with a smile, a glimmer of incomprehensible brilliance flashed in Chris's eyes, and he took a sip of the coffee cup. "Yabu, why don't we take a look together, and if we have time in the afternoon, how about talking about cooperation while playing golf?"

Hill was stunned, a little surprised at what Chris meant. "Hehe, Chris, you misunderstood, I can come on vacation and not talk about business. Yabu took a sip of coffee and said to Li Han with a smile. "Han. I don't know if I'm lucky enough to have a beer, but I like luna very much. ”

"Of course, wait a minute. Li Han secretly gave a thumbs up to Liu Ming, Yabu was there, and the strength of Chris and Hill disappeared by at least three points. Li Han carried a small bucket of luna and poured a glass by himself.

"It tastes so good, Chris, I heard David isn't very interested in Luna, Han. I like it. Jabu looked at Chris with a smile, and Chris frowned slightly and smiled. "No, David likes luna too much, young people always make mistakes for what they like, I think God will forgive young people, won't he?"

"Jab, Chris, I don't think I love the taste of luna more than I do. The first time I tasted it, I was hooked. Hill leaned on Li Han not far away, and looked at Li Han with a smile. Liu Ming took a sip of beer and said lightly. "Luna tastes good, and I don't think there's any reason I shouldn't like it. ”

Li Han took a sip of beer. smiled. "It's a pity that LUNA is too difficult to brew, and everyone likes to come to the farm when they have time, so I invite everyone to have a drink. "Oh. It's a shame that the good stuff should have been shared with everyone. Yabu really felt a little regretful in his heart.

Chris breathed a sigh of relief, and Hill was suspicious. Liu Ming and Li Han looked at each other and smiled. After a beer, Li Han drove a pickup truck and took Yab, Hill, and Chrisri to visit the barley wheat field. "The fields here are made with the best malt, and the raw materials outside are not as pure as those watered by local water. ”

Chris, Hill, and Yabu nodded, and said yes, the same source of water, brewing beer is more pure. It's not easy to just grow good malt, especially if you want to brew a unique beer, not just malt.

Li Han took a few people to visit along the way, his own wine garden, and a few plots of land by the lake, intended to be used to grow rice, this year is not the case, next year, Li Han wants to increase the yield of raw materials is a big problem, ordinary malt and rice, wine party, even if spring water is added, it is just the taste of morning dew, few can reach the quality of Youlan, luna don't have to think about it. "Han, I wish you success, I think I am willing to participate in the investment, maybe to expand the planting area. ”

Li Han shook his head slightly and said with a wry smile. "Chris, we use spring water to brew beer, at most more than 100 barrels a day, Hank Manor's annual output of 30,000 barrels is already the limit, this year's production is too difficult to increase, I think next year it should reach 10,000 barrels, hopefully 30,000 barrels in three years. ”

Hill nodded slightly, InBev has not gotten Li Han's recipe, and he also suspects that the spring water brews Youlan, the key to morning dew, and the output of 30,000 barrels is not large, whether it is for InBev, SAB, or the Chris family, it is not much, but if all of them can reach the quality of morning dew, it is enough for a beer company to enter the high-end market.

Chris secretly regretted agreeing to Hill's plan, most of the family probably wanted to give Li Han some color, but he didn't expect the effect to be very bad. "Han, there are still some in the company, Yabu will go back first, and I will send him. ”

Back at the small farm, Liu Ming talked to Li Han and sent Yabu away, Yabu gave Li Han a business card when he left, Li Han put it aside casually and sat down. "Another cup of coffee. "After a stroll around and back on the farm, I think Chris and Hill are a little thirsty.

Chris said with a smile. "Han, I think we should talk about the new contract, David's matter, I apologize on his behalf, the Chris family has always been very honest, it's just David's personal impulse. "I understand, Chris, I said earlier that it was just a misunderstanding, and I believe that the Chris family is sincere. ”

Just as Li Han and Chris were talking about the contract, Jennifer and Lingna sent Dudu and the baby back, Mom and Aunt Xu bought vegetables, returned to the farm, and happened to meet together, although the mother had a lot of complaints about Jennifer, but thinking that Jennifer was Dudu Mother no matter what she said, and she wanted to get along several times, although Jennifer was arrogant, she was very good at dealing with people, and her words were reasonable, although she stammered in Chinese, she kept talking to Zhang Xiuying in Chinese, and Zhang Xiuying was very happy. (To be continued......)

PS: Thanks to Qi Guangyao for his big 588 reward, thanks to Swallow Bai Da, and Coke milk instant noodles for his big reward.