Chapter 154: The album is on the shelves
Cheng Xue is a college student who just graduated last year, and after graduation, she did her best and finally entered Tianyu Company.
Tianyu is one of the largest companies in China, even if it does not have so many famous artists, just by virtue of the size of the company, it can attract countless college students to fight the fire.
But Cheng Xue didn't just want to enter Tianyu because of this, more importantly, she was still a fan of Ye Wenxuan.
A girl in her twenties likes a boy who is four or five years younger than herself, which is very common among star chasers, but I don't know that Ye Wenxuan still has many aunt fans?
Today at 12 o'clock at noon, the digital album and the special gift package will be released at the same time. Cheng Xue sat in front of the computer early and waited, and bought five tickets as soon as she went online to show her support. Although she had heard these songs early on, it didn't stop her from supporting her favorite idols.
But when she went to buy the gift bag, she found that 10,000 copies had been sold out in less than three hours.
That's it.
In the album comment areas of major music platforms, fans are complaining about the number of gift packages being too small.
"Ahhh ”
"It's too fast, I'm gone in the blink of an eye. ”
"Strongly request another 10,000 copies!"
"I want to buy a physical record collection!"
"Does anyone want to transfer it? I can pay double the price!"
"Not for sale!"
"What should I do, I want it so much~~"
"On the fan list, the top 20 will give physical records. ”
However, the number of fans on the list of tens and hundreds at every turn makes many people daunting, not to mention the "2000" that ranks first on the list!
One person buys two thousand albums, how much he likes Ye Wenxuan.
Anyway, many people can't understand it.
Cheng Xue doesn't have the economy and courage to spend tens of thousands of yuan to buy an album at one time, but she has an advantage that many people don't have.
The building near the water gets the moon first.
She had already gotten a physical record, which Ye Wenxuan handed to Cheng Xue in the company with his own hands, and his signature was also there. So she didn't buy a limited gift package, and Cheng Xue was not unhappy.
It didn't take long for Cheng Xue to receive a call, it was from a good friend of hers, who was also a fan of Ye Wenxuan.
"Xue'er, I didn't buy a limited gift pack, you have to help me~~~"
"I didn't buy it either, it sold out too fast. ”
"You're an insider, and aren't you involved in the production of the album?
"I didn't buy it, because I already got one. Cheng Xue said with a smile.
"Ah~~ It's not fair!I'll want it too!Cher, get me a copy too~Please~~"
"Ah, ah, I'll get you one. ”
"Thank you, I'll introduce you to the handsome guy another day, hee-hee, your favorite one. ”
Cheng Xue was stunned for a moment, and her expression suddenly dropped a little, "...... This one.. I don't need to. ”
"Oh, what's polite with me, he's really a handsome guy, he's still young and gold~~~~"
"I really don't need to.... You can treat me to a meal. ”
"Hey, this isn't like you, Xiao Nizi won't have a sweetheart, right?"
"No.. No. ”
"Alright then, I'll ask you out another day. ”
Hanging up the phone, Cheng Xue looked at the big screen in a daze, and her floating eyes didn't notice that on the Huayi Cloud platform, the sales of "Medal" had exceeded the 10,000 mark...
......
Jiangcheng Tianyu headquarters.
In the music department, Shao Xin and others are always paying attention to the sales of "Medal". From being launched at 12 o'clock at noon to 3 o'clock in the afternoon, the total sales volume of major platforms has exceeded 30,000!
Huayi Cloud is a platform alone, and music is a close second, contributing about 7,000 sales.
These are the two major music platform giants in China, accounting for half of the total sales.
The first few days of an album's release are the time period that best reflects the potential of an album. Generally speaking, after four or five days, daily album sales will drop significantly.
Digital albums are virtual products, not physical products, and they are not like watching movies, and you have to go to the cinema to watch them. It's something you can buy and listen to anytime, anywhere.
The next week may be higher than the first week, but the sales of digital albums are basically not the case.
Shao Xin knows this, and he knows better that the album sales seem to be good now, but the vast majority of them are bought by iron fans for Ye Wenxuan's face, not for the album itself.
So even if the current sales trend is good, it should not be taken lightly.
Once, there was a certain singer's digital album that sold 100,000 copies on the first day, but the subsequent sales fell in an avalanche, and the total sales did not even reach 200,000.
Everyone came for the fame of the singer, but the quality of the album was so poor that some people even shouted for a return. This led to latecomers seeing these comments asking for returns, and they were so frightened that they didn't dare to buy them at all.
Why do I want to return it, it means that the album is too bad, why should I buy it?
Shao Xin was a little empty, for fear that the good situation in front of him would just be a flash in the pan, and it would be shattered at the first touch.
Moreover, outsiders don't know, but some senior executives in the department know that the sales of this album have a certain amount of moisture.
Where does the water come from?
That is to buy back albums in order to rush sales. There are various ways to buy back, in the name of the fan group, or in other names that have nothing to do with Tianyu to buy in large quantities.
Half of the 30,000 sales in these three hours were made by Tianyu, and the actual sales were only more than 10,000. The 10,000 special gift packages also have some moisture.
Shao Xin knows this, so he is a little empty. He is not that these false deeds he did are discovered, but he is afraid that even if he creates a scene where an album is a hit, he will not be able to attract real consumers to buy it in the end.
That's a big loss.
Buybacks also cost money!
After thinking about it, Shao Xin arranged, "Contact the major music platforms, and then contact some news media, and ask them to write a draft to promote it, and just say that "Medal" sold 30,000 copies in three hours! 10,000 copies of the limited edition gift pack have been sold out, and the fans have responded enthusiastically!"
"Also, privately ask some Internet hotspot promoters to help us push this news out. ”
30,000 in 3 hours, which is indeed a very good result since the popularity of digital albums. The most brilliant record of the year was created by the Chinese pop king Lu Huarong: 50,000 tickets in one hour!
600,000 on the first day!
As for the presence of wood and moisture, then I don't know. Even if there is, people will not admit it if they are killed.
Just like Shao Xin will not admit it if he is killed.
Who's going to admit that? Isn't that a slap in the face?
.......
Subsequently, Weibo, Tieba, major music platforms, and some entertainment news websites all refreshed the "grand occasion" of the hot sale of "Medal".
Come on, come and go, don't miss it, look here, "Medal" sold 30,000 copies in three hours, setting a new sales record for Valentine's Day digital albums. The songs on the album were praised by people and received an enthusiastic response.
How good-looking, then how to blow.
I have to say, this one still works, at least it can paralyze some curious people and prompt them to buy the album.
By six o'clock in the evening, the sales of "Medal" exceeded 50,000!
Shao Xin arranges another wave to build momentum for the album!
At 9 o'clock in the evening, the total sales exceeded 80,000!
At twelve o'clock in the morning, it exceeded 100,000!
By 12 o'clock at noon the next day, the increase in sales became more and more flat, and in the end, the total sales barely exceeded the 120,000 mark! Counting 40,000 of them, the actual sales were only 80,000!
80,000 in 24 hours, which is a very good result for a non-powerful singer like Ye Wenxuan. In the past, the actual sales of his albums on the first day were only 40,000 or 50,000 at most, but now they have risen by 30,000 all of a sudden.
After Shao Xin got this result, his face was very calm, and he couldn't say that he was happy or disappointed.
This is the first day of sales that I invested millions of publicity funds in exchange, and now it seems that it is obviously not enough to return to the cost.
We'll have to look at the sales in the coming week.
The first two days are about the singer's fame and appeal, and the latter is the reputation of the album.
At the same time, on the first day of the Lunar New Year, Du Feiming's "Forest" also appeared on major music platforms.
Menacing!
Zhou Chucheng is a first-line singer, although the idol halo is not as obvious as Ye Wenxuan, but he is a powerful faction, and many people who are not his fans also love to listen to his songs. In other words, people sell their talents, not their faces.
At the end of the day, the total sales of "Forest" reached 180,000! 60,000 more than the sales of "Medal" on the first day! And the next day, the sales of "Medal" continued to fall, and only 90,000 copies were sold!
Among them, there are still 30,000 water, and the actual result is only 60,000!
This result is not bad, nor is it very good, if there is no existence of "Forest", Shao Xin may be able to show off a little, but people sell better, and it will undoubtedly be a clown to show off again.
And as far as the current situation is concerned, Shao Xin estimated according to Ye Wenxuan's previous laws that the actual total sales of "Medal" in the end could be almost five or six hundred thousand.
At least, Tian Yu will not have a monetary loss this time, he can make a small profit somewhat, and he can also gain a wave of popularity for Ye Wenxuan.
However, on the third day, something happened that made Shao Xin a little surprised.......