At night, I felt a lot more comfortable when I got home and turned on the heating, and I didn't have to wear heavy thick clothes on my body. This is the rhythm he likes, he has a quiet personality, and he sits at home with a refreshing and neat atmosphere, watching TV and flipping through books, how good.

In the room opposite the house, Shi Yangqing has already put herself into work, and she has been thinking about the franchise policy of pudding convenience stores since years ago, which is a very critical and must be implemented. If you keep using your own funds to expand your store, not only will there be huge pressure on your funds, but also your operation and management will become too large and complex.

After allowing the franchise, you can use the land, real estate and human resources held by others to expand the store, which will of course be faster.

But with a large number of franchisees, on the one hand, she needs to maintain the control of the headquarters, she has to be responsible for the brand 'Pudding', and on the other hand, she needs to give franchisees the right to operate independently to stimulate their work potential, which requires a delicate balance.

In Shi Yangqing's heart, she always felt that Chen Zier was the kind of businessman who had a lot of ideas, so she gave him a call.

Ask, "Are you home alone?"

Chen Zier was watching TV and replied, "Yes." ”

"Open the door and discuss something. ”

Chen Zier really didn't expect her to enter the work state so quickly, took what she wrote and looked at it, the first is how much the franchise fee should be charged, what conditions the second headquarters provides to the franchise store, how to divide the third profit, and of course, there are many details, such as the qualification of the franchise store, and what kind of problem should be taken. They may not be able to discuss them one by one here, and they need to be continuously learned and improved in the future.

Shi Yangqing said: "I have seen a lot of foreign convenience store chain franchise strategy, there are high franchise fees, there are also low franchise fees, in the short term, lower franchise fees can quickly attract a large number of people to join, the speed of store expansion will be very fast, but in the later stage will bring uneven franchise stores because of the lower entry threshold, forming a huge pressure on management and brand, I know your character, you will definitely give up this road." ”

Chen Zier said: "Of course, if the good brand image we have worked so hard to build for the pudding convenience store is damaged by the inferior behavior of one or two franchise stores with insufficient quality, it is not that the franchise fee can compensate." It's not easy to build a good reputation in the hearts of consumers, and I don't want to give it away because of immediate benefits. ”

Shi Yangqing said: "I also mean this, but too strict with franchisees will also lead to the failure of our franchise policy, which needs to be carefully pondered." ”

Chen Zier said: "I think so, they all want to make money, in the past our principle is to serve customers, for the development of employees, in the future to add a one, to let franchisees make money." ”

Shi Yangqing said: "Everyone says so, but the difficulty is how to do it. ”

Chen Zier thought for a while and used a political term, "The headquarters and the franchisees should form a community of interests, and we should not raise the franchise fee to simply make some money, we must figure this out, this is to strictly control the qualifications of franchisees, and we must use this money well, and we can't spend the money in other people's pockets." Isn't there a saying that takes from the people and uses it for the people, for example, the headquarters can pay 7 or 8 percent of the electricity bill for the franchise store. ”

Shi Yangqing was thoughtful, "What is the reason?"

Chen Zier said: "Convenience stores have a lot of fresh food and beverages that need to be frozen, this is a small business, for many people, in order to save money, he may save costs in this place, including in the summer to choose the time to turn on the air conditioner or not to turn on the air conditioner, so that the customer experience will be flawed, but the headquarters for them to bear 8% of the electricity bill can avoid this kind of thing to the greatest extent, which is very important, because once the customer is not satisfied, they are not scolding the convenience store, they are scolding the pudding." ”

Shi Yangqing also understands these business rules, she said: "The remaining 20% is for them to bear, so that they can try to avoid extravagance and waste, which is a good rule." ”

This is the reason, this is called the community of interests, and other rules should also be formulated according to this concept. ”

Shi Yangqing said: "For the convenience of management, I want to set up a position, called OFC abroad, I think I can try." ”

Chen Zier said: "Let's talk about it specifically. ”

Shi Yangqing said: "OFC is also known as on-site operation guidance, and I hope that we can recruit or select some talents from within who have a deep understanding of the company's business philosophy. ”

Chen Zier sat up straight and said seriously: "This is good, in fact, I have been thinking about how to ensure that every store can seriously implement the concept of pudding when franchise stores are all over Zhonghai and even the entire Yangtze River Delta in the future. ”

"Well, that's what OFC is for. Shi Yang nodded, "Each OFC can be responsible for 10-15 stores, personally to serve the franchisee, in fact, it is engaged in the first-line store management guidance of the consultant work, can also give them some authority, and at the same time let their salary and their own responsible for the operation of the store linkage, and the headquarters regularly train and improve the OFC, which not only reduces our management difficulty, improves management efficiency, but also plays a role in guiding and supervising franchisees." ”

The next two discussed for a while, this has to be a framework in advance, and then it will be discussed with the company later, brainstorming.

Chen Zier finally said: "A core idea is what I just said, pudding should provide customers with high-quality services, let employees enjoy the dividends of development, and at the same time let those franchise stores make money." ”

He has always felt that Ma's father has a saying that is very wise in traditional Chinese philosophy, that is, he has always insisted on making sellers good, making buyers good, and only thousands of small sellers will be good.

This is a bit like a meaty commercial slogan, many people feel that it is fake and empty, disgusting, and when it comes to saying that it can't be done, it is a show...... And so on and so forth.

But Chen Zier doesn't think so, he thinks this is a very wise development strategy, in reality it will definitely not be as perfect as it says, there are deceived buyers, and there are sellers who lose money, this is the reality, but even so, as a company leader, you have to say, you have to mention, and you have to insist on saying it, insisting on mentioning.

Just like his idea, it will definitely not be fully realized, in the future pudding will definitely have customers who will be neglected, there will definitely be employees who are unhappy with their work, and there will definitely be franchisees who will lose money, but he still has to say.

The ideal is the other side, and we may never be able to cross it, but this is not a reason to give up and move forward.

The next day, Xue Bohua came to him, and the two went together to see how his Internet café was doing.

But Lao Xue didn't seem to be here for this, the Internet café has always been very good, there is no need to say anything, he gave Chen Zier a message in person, he said: "Qin Ye has been in a bad mood recently. ”

Chen Zier asked why.

Xue Bohua said: "I mentioned a sentence or two, there are also some rumors, which have something to do with you, didn't you give a suggestion for a budget hotel?"

Chen Zier said: "There is such a thing, what's wrong?"

Xue Bohua sighed, "He is a person, he has always wanted to prove his ability in the family, he was very concerned about this matter a year ago, but in the end he didn't get the position of general manager." ”

"You gave the advice, you are his friend, the market research was done by him, and his surname is Qin, but in the end, he didn't pick the fruit, so he was angry. ”

He asked again, "Has he contacted you?"

Chen Zier shook his head, "Not yet, but I sent him a message." ”

"I'm sorry, I'm ashamed. ”

Chen Zier was silent and didn't say much.