Chapter 864: Propaganda Channels
And the actual situation is that the Peng family has such an educational environment. Those other Peng Wei's brothers or something, even if they are stronger than Peng Wei, how strong can they be?
Under such circumstances, although Peng Wei's own professional quality is not high, there is no problem that he is better than ordinary university graduates. But just relying on his own ability in terms of professional quality, it is impossible for him to make some achievements in the entertainment industry.
However, the means of grafting flowers and trees, and the ability it represented, made the Peng family members can't help but glance at Peng Wei.
Very simply, if Peng Wei has strong personal professional ability, this is of course good. But to put it simply, if this is the only thing, he will be a senior director at most in the future.
For the current situation of the Peng family, one or two excellent directors will not improve the Peng family much at all.
On the contrary, if Peng Wei's abilities are improved a little more, he may really be able to become a think-tank figure for the next generation of the Peng family. It doesn't matter if my professional quality is a little worse, it is also very good to give advice to others so that the Peng family can develop better.
Because of this reason, the Peng family took a high look at Peng Wei, the second ancestor.
To put it simply, there is a real need for cultivation.
And even if it is a think-tank type person, it is not appropriate to have too poor qualifications in other aspects. If nothing else, Peng Wei will definitely be dissatisfied with this arrangement. Therefore, it is still necessary to at least strive for a certain status for think-tank talents.
Under such circumstances, the elders of the Peng family decided to cultivate Peng Wei a little. gave Peng Wei some resources to tilt.
Of course, I just feel that there is a certain potential. It has not yet reached the level of shocking the Peng family. Therefore, the Peng family gave Peng Wei all the conditions needed to organize the crew of "Nova Paradise" this time. But in reality, the overall amount of investment is still not much. It's just a back-and-forth redemption of some personal debts.
The capital investment is not much, and in the final analysis, it is impossible for the Peng family to come up with too much money for Peng Wei, the second ancestor, to play the ticket.
But that was the early stage of filming. To put it simply, in the later stage of publicity, in fact, the conditions here of the Peng family can already have a very good publicity effect without investing much money at all.
In fact, just like the situation here in Xu Qing, if you are an ordinary person, it is very difficult to promote your works. This is how Xu Qing's own "Notes on Tomb Robbery" came over.
And almost at the same time period of "Ghost Blowing the Lamp", Xu Qing wanted to promote it.
Before the establishment of propaganda channels, Xu Qing was unable to make effective publicity. If it weren't for the time when Xu Qingzheng was worried about how to publicize it, he dozed off and gave a pillow, and jumped out with a smile and half a step.
Under normal circumstances, even if the aroma of wine is not afraid of deep alleys, even if "Ghost Blows the Lantern" is good enough as a phenomenal tomb robbery work. If there is no strong publicity in the early stage, maybe it will have to be delayed for two months before it becomes popular.
In fact, the situation in the world of fiction is almost like this. First of all, slow-burning books are not for nothing. But slow heat definitely affects popularity.
The same book, if the early publicity is not in place, resulting in less popularity in the early stage. The site here, of course, will reduce the arrangement of referral slots. In fact, if you don't get a good result in the same period when you first get the recommended position.
Even in the future, it is not so simple to arrange a referral seat.
You say that your book is a slow heat, but when others see that you have 200,000 words, it only has tens of thousands of clicks. Who would go into your work to interview for poison if they have nothing to do?
Even if you find someone in the author group who is willing to take a look, in the end, what you find is other salted fish authors who are idle and have nothing to do. In such a situation, even if they see it, how useful can it be?
Therefore, the style of slow heat is not suitable in the online novel world. If you become a god, your nickname is already a kind of boutique guarantee. In this case, you are slow to heat at the beginning, and it will still be hot when it is time to fire.
But if you choose to heat slowly when you don't have any foundation for fame, it's almost a situation of looking for death.
And in fact, even if it's not slow, it's a novel with ups and downs in the plot. Publicity in the early stage is also very necessary.
The theme of "Ghost Blowing the Lamp" is a thrill. Of course, it is not a slow-burning work.
But to put it simply, if the early publicity is not in place, it will take at least two months by the time others notice the aroma of wine in the alley. It's not that in the early stage, no one will come to see this work. To put it simply, excellent works can more or less still be recommended by the website.
In the last life, the competition in the novel industry was so fierce, and Xu Qing, a street writer, could win a certain recommendation position from time to time. What's more, in this life, the entire industry is in ruins, and there is no stage of much competition at all.
At the stage when martial arts novels are still mainstream, the potential market for a novel theme like "Ghost Blowing the Lantern" is definitely considerable.
But in the final analysis, whether it is the previous life or this life, the classification of horror and supernatural is always a small category in the novel. If it weren't for the fact that the recommendation was too strong, there wouldn't be many people who would be idle at all. It's so boring today, why don't you go to the horror category and find a few books to read.
A very small number of people who like excitement may make such a choice. But in general, only a very small part.
In such a situation, even if it is the turn of one or two small recommendation positions in the early stage, without other publicity effects, it is difficult for a new book in the supernatural classification to receive too much attention.
And the word count has gone up, but the data hasn't gone up yet. There will be the situation in the past where readers think that the work is not good enough just by looking at the data, so they look for other books.
The end result is that if the popularity in the early stage is much worse. It may be that the same book will have more than twice as many grades as it would have been without publicity.
So at that time, Xu Qing didn't want to publicize, but there was indeed no channel. As a result, he jumped out with a smile and a half-step madness at that time, and fell on the bar with Xu Qing.
For the character of smiling and half-step, Xu Qing is indeed very disdainful. So at that time, it was really a matter of taking advantage of the trend, and that level of hype was carried out at that time. Xu Qing is not the kind of person who does it, and he will not deliberately pit others when there is no opportunity to hype.
But to put it simply, smiling half a step at that time really made Xu Qing very unhappy.