'Publicity is one of the basic skills that a qualified streamer must master!'

The writer distinguishes this sentence in blue font and makes it bold so that even if it is just a glance, it can be strongly reflected in the reader's eyes.

"The anchor really has to master other abilities, no wonder my popularity has not been able to improve!" Thinking that he had found the truth, Lin Chen hurriedly restrained his mood and continued to watch.

There are many anchors in the live broadcast circle, how difficult it is for newcomers to get ahead, and some newcomers have worked hard enough to broadcast live for nearly ten hours a day. Some newcomers are good-looking, and the live broadcast style is eye-catching, but they still can't attract audiences. Why? Is the live broadcast circle too strict for newcomers, and newcomers can't gain a foothold in the live broadcast circle?

No, it's just because you haven't mastered the propaganda skills yet, and you can't sell yourself so that more people can see you.

Taking the panda platform as an example, nearly 10,000 anchors broadcast live at the same time every day, big anchors, and contracted anchors account for more than 95% of the audience, and if you want to grab the remaining 5% of the audience, you need to compete with tens of thousands of anchors. Why can the audience find you in tens of thousands of anchors, why are they willing to give up tens of thousands of anchors to stay in your live broadcast room, and what qualities do you have to attract audiences?'

There is an article in the group file on the necessity of the live broadcast style of the newcomer anchor, and friends in need can download and watch it by themselves, so I won't explain it in detail here. In this article, I focus on the interpretation of publicity and the way newcomers are promoted. ’

"The necessity of the newcomer's live broadcast style, I have to take a look at it!" "Style is too important to the anchor, it is the same as the subject matter and genre of the novel, only after the subject matter is determined, can the audience be determined.

For a novel, the author must first be clear about the subject matter of creation, if it is urban, it will be placed in the urban genre, and if it is science fiction, it will be placed in the science fiction genre, and it is impossible for normal authors to put urban novels into the science fiction category.

Don't look at all novels, urban and science fiction are two different types, the readership group is different, most science fiction readers don't like the city, and most urban readers don't like science fiction, and the wrong classification and selection will have a fatal impact on the novel.

It's not enough to have a theme, and the next step is to determine the overall style of the novel. Is it light-hearted and funny, or is it more realistic, or is it dark?

Compared with the subject matter, the style has a greater influence on the novel. Even if the subject matter is vague, the good content of the novel can still attract readers, and once the style is introduced incorrectly, it is difficult to attract readers.

For example, it is obviously an urban light-hearted and funny genre novel, but the author introduced it in the introduction that he wrote a dark novel in a dark style. What is the result of this?

Readers who like the light-hearted and funny genre will give up when they see the synopsis, and readers who like dark novels rush to click and read, only to see the protagonist playing cheap and cute. It's good to meet readers who are not picky eaters, and maybe you can continue to read it. If you encounter a picky eater, the author will immediately be able to harvest a sunspot and complain in the comment area.

The live broadcast style of the anchor is the same as the theme of the novel, and qualified anchors will have their preferred live broadcast style. In this regard, Lin Chen still has a way to go from being a qualified anchor.

Although he knew that the live broadcast style was not clear, he did not first understand the anchor's style, but continued to browse the promotional tutorial.

The tutorial is divided into several sections according to the type of live broadcast. Outdoor anchor promotion methods, game anchor promotion methods, talent anchor promotion methods, etc., each type has some introduction.

Lin Chen didn't understand other types of publicity methods, and his attention was all on the promotion methods of game anchors.

Compared with the previous introduction, there is not much content in the promotion method of game anchors.

The way to promote the game anchor is relatively simple, use software to edit the satisfactory live content, send the live content to the game website, post it, or contribute to the major headlines, as many people as possible to see it! Every click may bring you an audience. Keep in mind that it's best to highlight the style of your live stream. If you are a technical anchor, edit a few scenes and play a good operation. If you are an entertainment streamer, the editing content is mainly fun. ’

There are a few game shows that can be posted on the back, as well as major game stickers, game websites, and so on.

After a quick glance, Lin Chen had a feeling that the content of the document was very helpful to him. If no one reminds him, it is basically impossible for him to go outside the platform to publicize, or like other ignorant newcomers, the whole person's energy is focused on the live broadcast platform, conscientiously live broadcast, dare not relax in the slightest, and pray that the audience can enter his live broadcast room.

Now it is different, and the way of publicity undoubtedly gives him one more choice. In addition to waiting for the rabbit, he can also take the initiative to pull the audience to the live broadcast room on other platforms.

What's more, the live broadcast audience platform is not necessarily interested in game live broadcast, especially the website, or people who are members of the game post bar must have a certain interest in game live broadcast. Personally promoting among the target group will greatly increase the probability of attracting an audience.

He believes that as long as he follows the propaganda tutorial, he will be able to get rid of the embarrassing situation of only a single-digit audience.

Although he was excited, he didn't take direct action, he hadn't decided on the style of play, and he didn't know if anything else would help him. From the aspect of publicity, he has understood that his understanding of the live broadcast industry is very lacking, and he wants to make up for it here.

In addition to the promotion methods of game anchors, Lin Chen also observed other types of publicity methods. In fact, the publicity method is much the same, all of which are to let the anchor edit some clips that perform well and upload them to a certain website, except for the content of the website and the slightly different way of submission, everything else is similar.

After reading them all, he basically understood how to advertise. And at the end of the article, he sees who the writer is.

'I'm 'Ah Hao', a game streamer who has been in the live streaming industry for several years and has a certain understanding of the live streaming industry, and I hope to use my experience to provide a way for Xin to grow!'

"Ah Hao, it should be the 'Panda-Ah Hao' that I just reminded me of, no wonder he is so popular, it turns out that he is the author of these articles!" Seeing the signature of the article, Lin Chen couldn't help but have a trace of admiration for 'Panda-Ah Hao'.

Not everyone is willing to pass on their experience to others for free, not to mention the fiercely competitive live broadcast circle, one more anchor means one more competitor, stealing the already small audience.

Even though he knew that the article would create many competitors for himself, Ah Hao still uploaded the article, which is really admirable.

Inexplicably, he clicked on the chat window of 'Panda-Ah Hao' and posted: "Thank you, Brother Hao, I am a newcomer anchor who has just joined the group, I read your article, let me open my mouth, and I specially want to thank you." ”

After sending it, Lin Chen couldn't help but feel apprehensive. The other party is a contracted anchor and a group manager, will the other party ignore him? Will he think he wants to hug his thighs? Will he laugh at himself?

Just when he was thinking wildly, 'Panda-Ah Hao' replied: "You're welcome, come on, become a big anchor as soon as possible!"

The content was very short, and the tone was not enthusiastic, but it made Lin Chen feel happy, and it turned out that the contracted anchor was not so far away from him.