Chapter 475 ATV Reform and Development Conference

In the large conference room of ATV headquarters, more than 30 middle and high-level cadres of ATV were sitting precariously, not even daring to come out, looking at the young man with monstrous power in his hands on the rostrum with reverence and fear. X

Lin Cheng first set the tone for ATV: "Every company has its own corporate positioning, and ATV under my control should also have a unique positioning, so what is ATV's positioning?"

First of all, let's take a look at our opponents in Xiangjiang, TVB started with dramas, and the TV dramas produced by TVB have a large number of fans in both Hong Kong and the mainland, and even various countries in Southeast Asia.

Another opponent is Phoenix Satellite TV, Phoenix Satellite TV's TV audience is mainly in the mainland, and Xiangjiang also has a group of elite die-hard viewers, who attach importance to the timeliness of news, and broadcast live on all stations whenever there is a major event in the country, which is extremely popular in the mainland, and the credibility of the news is comparable to CCTV.

On the other hand, our ATV, the positioning is extremely vague, and it is also vague in the hearts of the audience, the dramas are not as good as TVB, the news is not as good as Phoenix Satellite TV, and even variety shows are not watched by many people, which can be described as useless. ”

Lin Cheng's speech was not polite, and the original senior staff of ATV were very uncomfortable when they heard these words, but because of Lin Cheng's huge power, they all dared to be angry and did not dare to speak, but they silently lowered their heads to prevent Lin Cheng from seeing the anger on their faces.

And although Lin Cheng's speech is ugly, it really hits the weakness of ATV, although ATV has also dedicated many classic TV programs to the audience in the decades since its birth, but now it is an indisputable fact that it is gradually declining, whether it is the old overlord TVB or the rising star Phoenix Satellite TV, its development momentum is far more than ATV.

If ATV does not make reforms, then its name as Xiangjiang Second TV is likely to be replaced by Phoenix Satellite TV.

Lin Cheng continued: "It can't go on like this anymore, ATV must reform, and from now on, ATV must have its own clear positioning, and it must also have its own cultural core."

First of all, our ATV's main channel is RTHK, and the main opponent of RTHK is still TVB's main channel, Jade Channel, which mainly broadcasts dramas, supplemented by variety shows, news and information, etc.

It's just that our TV drama production should break the inherent small background and small investment defects of Xiangjiang TV dramas, and pursue large production and big investment, and will focus on live shooting.

In addition, our Lin family has built a large-scale film and television city in Qingjiang in the mainland, and the film and television city will be built in accordance with the ratio of 1 to 1 in the ancient palace.

In the past, dozens of soldiers dared to pretend to be tens of thousands of foolish people, and we will never shoot TV series again, you don't have to worry about production funds, I Lin Cheng has nothing else, just money!"

"Good!"

Lin Cheng's words won everyone's applause, if there is money, no one wants to make that kind of pick-and-shoot TV series. The establishment of Qingjiang Film and Television City has added wings to ATV.

Everyone understands that in Xiangjiang, you can really do whatever you want if you have money, as long as Lin Cheng, a big financier, is willing to invest money, ATV will definitely be able to reborn as a salted fish, why has ATV been thrown farther and farther away by TVB over the years? Isn't it that Lin Baixin's family is unwilling to invest money in ATV under the pressure of the financial crisis.

Lin Cheng said with a smile: "Here I would like to announce to you another good news, with the approval of the State Administration of Optoelectronics, we ATV will set up a new Chinese TV station, and the Chinese TV station will cover the entire scope of the mainland, Xiangjiang, Baodao and Macao through the Asia No. 3 satellite live broadcast platform." ”

"Crackling ......"

As soon as the news was announced, everyone couldn't hold back and gave a standing ovation.

Everyone present is not stupid, naturally it can be seen that the mainland economy is about to take off, if ATV has a Chinese station can be on the mainland, the future advertising revenue will definitely be very considerable.

When everyone's excitement gradually calmed down, Lin Cheng's face became extremely serious: "I want to state in advance that I am a mainlander, so ATV must give me fair coverage of mainland news, and must not have any discriminatory reports on the mainland, otherwise I will get out!"

Don't talk to Lao Tzu about freedom of speech! Lao Tzu admits that you have freedom of speech, but you also remember to me that Lao Tzu also has the freedom to fire your squid!"

As soon as Lin Cheng's words came out, the audience suffocated again, and there were obviously a few people in the high-level who had very ugly faces, these people had always looked down on mainlanders, but they were under the roof, and it coincided with the financial crisis, so they had to swallow all their anger in their stomachs.

Seeing that no one present dared to do anything against him, Lin Cheng's tone began to slow down: "Of course, I don't want you to report negative news in the mainland, but to report negative news, you must stand on the objective and fair attitude of a journalist, point out the dark side of society, and use public opinion to supervise the improvement of the other party, so as to live up to the conscience of a journalist." ”

This sounds much more comfortable, and even a few high-level executives who are biased against the mainland on the field are much more relaxed, thinking that although I don't report discriminatory news, it's always okay for me to stand on an impartial position and report negative news, which is also public opinion supervision!

"Okay, you guys go out first, I still have something to explain to your beautiful president. After playing a majestic role in front of the high-level officials, Lin Cheng announced the dismissal of the meeting and left Le Yiling behind.

When everyone heard this, they all retreated like an amnesty, and only Lin Cheng and Le Yiling were left in the huge conference room.

Seeing that only two lonely men and widows were left in the conference room, Le Yiling thought of Lin Cheng's widowhood, and couldn't help but think about it: "This ...... What is this Lin Cheng trying to do? Does he want to applaud me in the big conference room? What a shame, young people really know how to play!"

As everyone knows, Lin Cheng didn't have the idea of fighting with Le Yiling at all, and after everyone was gone, Lin Cheng took out several folders from his briefcase and said: "This is a few TV scripts and variety show ideas that I specially created for ATV, you can take a look at it first, and if you think it is feasible, you will immediately gather people to start filming dramas and producing variety shows." ”

Hearing that Lin Cheng was talking to herself about business, Le Yiling was relaxed and a little lost, but after all, she was a professional strong woman, so she quickly sorted out her emotions and picked up the folder to browse.

After a hurried browsing, Le Yiling asked curiously: "Lin Sheng, this year we are going to produce four TV series: "Genesis", "I Have a Date with a Zombie", "Forensic Pioneer", and "Xun Qin"?

Lin Cheng nodded and said confidently: "Well, these four TV series and three variety shows must be produced this year, these are all scripts and ideas carefully created by me, once they are produced, they will definitely be able to catch up with TVB's ratings, and even defeat TVB is not impossible." ”r