Chapter 467: E-song Success, I'll Define It
The weather is getting warmer.
Wake up early, do some warm-up exercises every day, and splash in the pool for a while, there are special maids standing next to them with ironed clothes.
He still has to go to the company today, although he doesn't understand the R&D technology, but the employees are working overtime, so he wants to appear, and he wants to appear, because he doesn't have any intention of playing.
Now is the critical time.
Of course, there is another reason, today, the legendary Steve Jobs visited, well, Rubinstein came twice, and now it is replaced by the final boss appearance.
At the same time, there is also a situation in China, the opening arrangement of the first guest-friendly hotel chain has been discussed, and it will not be long before the specific date will be booked.
The preliminary publicity related to this has begun, and the company is full of confidence and expectation in this project.
It's not that he can't afford to pay for a plane ticket, and it's not that a 23-year-old doesn't have to work so hard, and it's his own business.
For both reason, he should come forward. The matter of taking a plane is not for him to squeeze the hard-seat carriage during the Spring Festival, which is not so delicate.
So Chen Zier is waiting for the domestic timetable.
The affairs are busy, but fortunately, they can be sorted out slowly.
The young owner of the villa wears a custom suit, arms, trouser legs, chest, collar, without any wrinkles and dust, Chen Zier's figure has always been good, basically a rich and handsome positioning can't run.
He didn't have any joy or sorrow today, just a normal day, if it weren't for Jobs's excessive demands.
As a born-against, he was happy to meet some celebrities.
It's not to comment on his merits and demerits, character and morality, but to shorten the distance between him and these people in his previous life, satisfy his curiosity, and the pressure of his career, isn't this also a very interesting thing?
Yet he knows today why Jobs came.
So he didn't expect anything from celebrities.
In the past, he thought it was fun and interesting to see Ma's father, but today, it's not fun at all.
It's not that he's afraid, it's just that pessimistic expectations of the outcome cause him to feel like he's wasting his time.
Jobs was wasting his time.
But he came anyway.
Apple is promoting the research and development of macOS and preparing to build an Apple retail experience store, these things should be enough for him, especially the latter, Jobs envisioned opening an Apple experience store in the most prosperous business center in New York, which is a headache for shareholders, first of all, no computer hardware manufacturer has done this, and second, it is too expensive, so on the whole, it is too risky.
You must know that poor Apple shareholders have only enjoyed the good news of 'corporate profitability' for less than two years, and their hearts are very fragile, and Jobs's choice is undoubtedly challenging their ability to bear it.
But no matter what, Old Joe took the time to come to E-song.
It is a rented two-story building located on a common access road in the small city of Palo Alto. There is no such quiet and environment as Apple's headquarters, which is also a tradition in Silicon Valley, and small start-up companies generally do not choose to go to start-up parks, but stay in cafes and crowded places.
Because it makes people more willing to stay after work than to want to leave right away.
Especially during this time, E-song employees don't go home and collapse in bed immediately after work, they will walk out of the small building, go to a nearby restaurant for a meal, discuss ideas together, and once they think of something, the company will be next to it, and immediately walk back to write it down or make it.
That's the rhythm of Silicon Valley.
Steve Jobs is a celebrity in Silicon Valley, and he became famous early, so when he walked into Chen's office, many E-song employees recognized him.
For Chen Zier, although he has been to Silicon Valley several times and has been in Silicon Valley for a short time, this representative figure of Silicon Valley,
See you for the first time.
He should have brought someone with him, at least Rubinstein would, but he was the one who came into the office.
This is not a reckless man, he just rushed in and pointed fingers, in fact, with a faint smile on his face, he looked at Chen Zier first, and Chen Zier also shook hands with him and invited him to sit down.
"It's a nice place. Welcome to the United States of America and make your dreams come true. Lao Mei's habitual opening remarks praise some inexplicable little details.
"Thank you. Chen Zier's attitude is also good, "I have heard the story of Steve Jobs for a long time. You're a very talented person, Apple's computers are very good, and if you've been out there just noticed, most of our technicians use iMacs. ”
This is also what makes Old Joe slightly proud.
"Oh, thank you, thank you for the compliment. Jobs crossed his fingers, and then got down to business, "So, I guess why would you refuse to work with Apple? Unless ......?"
Speaking of this, he laughed to himself, and said in a joking tone, "Unless you're just trying to maintain our superficial friendship, and in fact you don't care about Apple." ”
Chen Zier pursed his lips and shook his head with a smile, "You think too much, Steve, I definitely think too much, I really don't think so, in fact, I also said this to Rubinstein, E-song is not to refuse to cooperate with Apple, but to refuse to cooperate with Apple unequally." ”
"Uh-huh. Jobs touched his stubble-covered chin and thought, "How do you define inequality?"
Chen Zier said: "You approached E-song to jointly develop with us, and then told me that all the results of the research and development belong to Apple, and we will get almost nothing." ”
"No, you're mistaken, you can get a lot. Jobs immediately began to flicker, "As far as I know, your company has very good results in the processing process, we can cooperate on this point, you should know, Apple's products are a little special, we have to constantly discuss the routine modification of every component, I don't allow flaws, so how can you get nothing, if our product is successful, of course E-song's revenue will also increase." ”
"But we can't use it ourselves. "Chen Zier is not stupid," you say makes sense, but the problem is that the intellectual property rights belong to Apple, and if we want to use it ourselves, we still have to pay you patent fees." ”
He tugged at his expression, "Don't you think this thing is nonsense?"
"emm......" Jobs said, "you don't have to use it." ”
"What?" Chen Zier didn't understand, "What do you mean?"
"Whichever department makes money, which department is left, which project is wasting resources, then cut it immediately, kid, -song provides Apple with the design of processing programs and semiconductor chips, this is the point of profit, so why try to launch a music player? There are too many parts involved, and you don't have sales channels, so the choice will be much riskier. ”
Chen Zier wondered if he had heard it wrong.
"I'm sorry, Mr. Jobs, but you're trying to persuade me...... Why don't you give up on developing a digital music player?"
Jobs nodded, "Yes, people should do what they are good at." ”
"And what if I have to try?"
In fact, the cooperation agreement with Apple will write that there is no player to sell in E-song. Jobs saw that Chen Zier's expression changed quickly, and immediately said: "I have already explained to you, if you only supply processing programs and semiconductor chip designs for Apple, E-song will be able to find its foothold immediately, this is a new company, I must remind you that enterprises are swimming in the sea, and you must find your own sampan as fast as possible to ensure that it will not sink." ”
"Yes, you might get on a luxury cruise, but that's something to think about when you have a sampan. Moreover, although Apple started late, we have stronger technical reserves, we are a cruise ship, and E-song does not even have a sampan, I must say that this is an unequal race. ”
"I'm very sincere in giving my advice, I mean I've been in the industry for almost 30 years, I've made mistakes, yes, yes, but I believe my advice is still worth a thousand dollars. ”
"E-song only supplies parts to Apple, and if Apple's products are successful, we will survive. Am I right?" said Chen Zier very slowly.
"Yes, that's right. ”
"And what if you fail?"
"Apple doesn't fail. Jobs affirmed.
"Oh, I almost thought you had been working at Apple for decades. "Chen Zier also learned the 'extraneous meaning' of American English.
In fact, it is a bit rude, because Chen Zier is talking about the 'humiliating history' of Jobs being kicked out of Apple in the first place.
Being said so by a Chinese, industry junior, it is difficult for Jobs not to rise in anger in his heart. He cocked up his fingers, with some patience, and said, "Don't make the wrong choice, child. Think about it, if you don't want the company to go out of business. ”
"I don't know what to think about. Chen Zier laughed, "I originally thought that Rubinstein's conditions were too much, and now you actually want to tell me that after cooperating with Apple, E-song is not allowed to sell its own digital music player? April Fool's Day has passed, are you kidding me?"
Jobs said, "That's the way E-song is most likely to succeed." ”
Chen Zier was tired of listening to it, and it was these things that went around and around, as if the future was no longer for you to say.
Damn, who is the reborn and who knows the future?
"Thank you for worrying about the direction of E-song, but sorry, Mr. Jobs, you should define how Apple succeeds. ”
"And E-song's path to success ......" He looked at the tech boss without flinching, and said slowly, calmly and firmly: "It should be up to me to define." ”