Episode 477: Perfect pre-publicity
In May, Japan's Toho Pictures announced that it would start filming the film of the same name adapted from Shuichi Yoshida's best-selling novel "The Wicked" in June, directed by Lee Sang-il, the main actors are Okada Masao, Hikaru Mitsushima, Kiki Shirin and Akira Tsumoto, etc., the heroine Mitsuyo Magome is played by Eri Fukatsu, but the actor is not a local Japanese actor, but a famous Asian American actor from South Korea, Zheng Xiyi!
Ahem, it seems a little awkward......
As soon as the news was announced, it caused a shock in the Japanese entertainment industry, and they expressed surprise at the choice of the leading actor, because Yuichi Shimizu, the protagonist of "Wicked", was a completely native young man, and he is not even a young man who lives in an international metropolis like Tokyo and is exposed to more foreign cultures, but it is too unexpected for a non-local actor to play it. Japanese entertainment media and variety shows have always been known for having no lower limit, no discipline, and daring to say anything, and for a while, all kinds of malicious speculations came out, doubting Zheng Xiyi and Toho Pictures abounded, and even the Japanese people began to doubt whether Toho Pictures' choice was correct.
Dongbao and the crew of "Wicked" were silent about the surging public opinion, and the other actors who participated in the first script reading meeting were also silent about the major media, and Zheng Xiyi, who the media wanted to interview the most, although he attended the script reading meeting, did not appear in front of the media, and the Japanese media did not find Zheng Xiyi's whereabouts for half a month, and some Japanese media even sent people to South Korea to investigate Zheng Xiyi's itinerary, but the news found was that Zheng Xiyi did not return to South Korea, and seemed to have disappeared. The Wicked movie pays more attention.
The Korean media across the water laughed and said nothing when they watched their Japanese counterparts jump up and down because of Zheng Xiyi, Zheng Xiyi made a big news and remained silent for a period of time to seduce the media and the public's attention This trick has been played several times in South Korea, and every time they call the Korean media Dad, so this time the Korean media just want to quietly look at the ******** that is also played by Zheng Xiyi on the Japanese side, and secretly proud: After all, we are not the only ones who have been fooled......
Hey, there seems to be something wrong with this mentality......
In late May, the Japanese media finally broke the news that the actor-level actor Tsumizu Satoshi once recommended the role of Shimizu Yuichi to Toho, and Toho even verbally promised to wait for his wife Mu Cong to start filming when the schedule was suitable, but he changed his mind soon after, and quickly formed a crew and played Shimizu Yuichi by Zheng Xiyi, which surprised (suffered) his wife Mu Cong.
As soon as the news came out, the Japanese media made an uproar again, if you want to say anything else, his wife Mu Satoshi is the actor of the Japanese Film Awards for two consecutive years in 2006 and 2007, Dongbao suddenly broke the contract after verbal promises and changed to Zheng Xiyi to play, which must be boring!
However, looking through Zheng Xiyi's resume, everyone can't belittle Zheng Xiyi in terms of qualifications, after all, it is the authentic Oscar Best Supporting Actor, which is definitely taller than the so-called Japanese Oscar, and Zheng Xiyi has also won the Venice actor and Baeksang actor, and his acting skills are definitely not afraid of his wife Mu Cong. In terms of character, he is a famous Korean mother and a national model student, although there are so many scandals that have caused a sensation in South Korea, but the heroines are the same person, a hundred times stronger than the erosive private life of Japanese artists, so for a while, the Japanese media couldn't find any shortcomings that Zheng Xiyi could attack, so they had to turn the spearhead and simply shoot at Dongbao Pictures, and the verbal promise is also a promise, my Yamato nation is full of promises, and the integrity is great, who let you break the contract!
At the beginning of June, Toho Pictures finally held a press conference under heavy pressure, which was attended by producer Renpei Chise, director Lee Sang-il and writer Shuichi Yoshida, and disclosed the relevant process and considerations of the selection of the actor and some of the audition clips of Jung Hee-yi, director Lee Sang-il and writer Shuichi Yoshida both praised Jung Hee-yi, and Shuichi Yoshida even called Jung Hee-yi the best candidate to play Yuichi Shimizu.
At the press conference, Renpei Zhishi claimed that although he failed to abide by the agreement with his wife Mu Cong, his wife Mu Cong himself and his office had no objection to this, and even connected with his wife Mu Cong's phone on the spot, he personally said on the phone that although he regretted not being able to play Shimizu Yuichi, after learning about Zheng Xiyi's style before the audition and watching Zheng Xiyi's audition clip, he also agreed with Toho's final choice of Zheng Xiyi to play Shimizu Yuichi, because "Zheng Xiyi-jun is one of the actors who I have to go all out but I don't have any certainty of winning!" ”。
The headlines of the Japanese media the next day were all titled "Zheng Xiyi, the lifelong enemy of his wife Mu Cong", and for a while, Zheng Xiyi, his wife Mu Cong and the "Wicked" movie became the hottest topic in Japanese society.
"Zheng Jun, please!" Renping Zhishi picked up the wine glass with his left hand, held it with his right hand, and solemnly made a gesture to Zheng Xiyi to invite wine.
Zheng Xiyi also solemnly picked up the wine glass with both hands, gently touched the wine glass of Renping Zhishi, the mouth of the glass was one centimeter lower than hers, and then turned slightly sideways to drink it all, and then turned around and pointed at her at the bottom of the glass and said, "Thank you, Miss Renping also please." ”
Renping Zhishi nodded with a satisfied smile, drank the wine with a tilt of his neck, and lit up the bottom of the glass, then put down the wine glass, picked up his chopsticks and pointed to the tuna sashimi placed in the middle of the table and said, "Taste it, Zheng Jun, see if it suits your appetite." ”
This is a high-end restaurant in Nagasaki, and Zheng Xiyi has been staying in Nagasaki for more than half a month, except for returning to Tokyo to participate in the script study. Zheng Xiyi rented an apartment in the suburbs of Nagasaki for a short time, dressed up early and returned late every day like an ordinary Japanese youth, walking through the streets and alleys of Nagasaki, feeling every bit of the city, and integrating the unique atmosphere of the whole city into the character.
The reason why Renping Zhishi came to visit was that the film's pre-publicity plan was close to success, and the reaction of the media and the public was exactly as Zheng Xiyi expected, and the expectation of the "Wicked" movie was also at the top of the list. After all, a good actor is rare, a top actor is even rarer, and a top actor who has such planning ability and attracts the media focus without scandals and scandals is a treasure that can be met but not sought, the only pity is that this treasure of the town is not a Japanese actor.
"My husband, Mu Congjun, also asked me to convey my gratitude to Zheng Jun and hope that I would have the opportunity to cooperate with Zheng Jun in the future. Renping Zhishi casually ate two bites, put down his chopsticks, and smiled to convey the news of his wife and husband Mu Cong to Zheng Xiyi.
Zheng Xiyi nodded with a smile and said: "I have long heard of the name of my wife-in-law Mu Congjun, but it's a pity that this time I can only cooperate in this way and can't have a discussion in front of the camera, I hope I can have a chance in the future." ”
Yes, the news that his wife-in-law Mu Satoshi recommended Yuichi Shimizu was leaked by his brokerage firm, but it was Toho who made the firm do it, and it was Zheng Xiyi who proposed this proposal. robbed other people's roles, Zheng Xiyi didn't want to offend a new generation of Japanese actors before he had a foothold, so he used the publicity plan to let his wife Mu Cong play a good tragic drama. For his wife Mu Cong and his firm, the role is gone, and no matter how it is, it makes no sense, but if he can get some sympathy points or even more through guò revelations, it can be regarded as a consolation prize.
Of course, his wife Mu Satoshi and his office didn't dare to break the news without Toho's consent, and anyone would never offend Toho as long as they wanted to get along in the Japanese film industry, so when Renhei Zhishi offered to let them break the news on behalf of Toho, his wife Mu Satoshi and his agent were very surprised, because it was strictly damaging to Toho's image. Renping Zhishi calmly asked them to break the news at the designated time, and conveyed Zheng Xiyi's apology to him, and at the same time handed over the follow-up publicity plan to his wife's Mu Cong's office, so the phone connection and those words at the press conference were just arranged according to the plan.
If the public knows the entire propaganda plan, the evaluation of the parties involved is probably "undisciplined" is the best description, but the entertainment industry is like this, almost everything is just planned and strategic hype, the so-called revelations have been arranged a long time ago, and people in the circle know it, so the ordinary people are just kept in the dark. What's more, Zheng Xiyi's pre-publicity plan to build yì to Dongbao did not engage in any scandals and scandals, and in the end, everyone and Meimei's HAPPY.ENDING all ended with a positive image, Dongbao, his wife Mu Cong, and the movie gained huge attention, which is already the "most disciplined" plan in the entertainment industry.
In this way, the series of turmoil caused by the movie "Wicked" finally faded away in a peaceful and friendly atmosphere of hello, hello, everyone, and Zheng Xiyi continued to hide, low-key and secretly won everyone's favor......
"Hey, what are you looking at, is you learning Japanese?" In the practice room, Taeyeon sat down next to Seo-hyun and fell on her arm, accidentally glancing at the phone screen.
Seo Hyun was about to turn off the Japanese Yahoo on the screen, but he was hit by Taeyeon's arm and didn't press the HOME button, so he had to flip his wrist and turn the screen down, and said very unintentionally: "Inside, didn't President Kim Young-min say last time that he might let us make our debut in Japan next year? I haven't studied Japanese before, so I'm going to start teaching myself." ”
Xiuying, who was sitting not far away, became interested, crawled over on all fours, leaned on Xu Xian's other arm, rested his head on her shoulder and said, "Busy, look for me, find me, I'll teach you!"
Jessica, who was lying under the air conditioning outlet, turned over, raised her head slightly and looked at Xu Xian and said, "Xiaoxian, it's only June, and the company hasn't even decided when to go to Japan next year, so it's too early for you to start learning Japanese now, right?"
"Inner, Ernie, I'm just looking at it first, I haven't put in the energy, and I won't delay the practice. ”
Jessica Pia lay down again, her face against the floor and said vaguely: "Ani, I didn't say that you would delay the practice, Xiaoxian, don't think too much." But speaking of which, this time's singing costume is really ...... It's too exposed!"
Hearing Jessica's complaint, everyone nodded and began to talk nonsense, ignoring what Xu Xian was looking at just now.
Xu Xian's face showed a hint of blush, and lowered her eyelids slightly, covering a trace of shame in her eyes, Ernie thought she was shy and didn't want to mention the new singing costume, but she didn't expect that she was just ashamed that she had deceived Ernie again......