Chapter 813: Balance
"I think you're a little too compromised with this Zhao, Alice. Pen & Fun & Pavilion www.biquge.info"
Looking out through the large glass window, April said thoughtfully.
"Maybe you're right, but we do treat her and their brand a little bit badly and neglect, which is true, I thought about it this day, but I didn't expect it to come so quickly. If you give up on her, it's equivalent to giving up the huge market with a billion people, do you think it's you, me or someone else can agree?"
"But Alice, your Estee Lauder and our Biotherm itself have always had a very good market share, and the market share and sales are also gratifying, so why do you want to pin your hopes on the Shelley Girl brand?"
"Do you know what the words intimacy and substitution mean?
Alice looked thoughtfully at her partner and partner. "Do you know why they choose so many European and American brands? The reason is that their own brand is really lackluster, and the numbers are so powerful, so choosing us is a bit of a helpless choice, you must know the exchange rate and tariffs, even in Europe and the United States The sales price is only a dozen euros of goods will be expensive to hundreds of dollars, so when using it, it is not only to show off yourself, but also a kind of fashion and taste, as well as capital that can show off, this is the fundamental reason. ”
"So, do you want to promote the Shelley Lady brand and meet the needs of both at the same time?"
"Yes, we are trying our best to help and support Zhao's fifth and sixth collections, and at the same time, we are also preparing ourselves to win more market share and sales, which is the original purpose. ”
"If Zhao and her team hadn't won the International Beauty Congress forum at that time, would you have thought this way?"
"Hehe, I didn't decide this kind of thing alone, aren't you two also involved?"
"But Alice, you were the first to come to me, and then I found out what you were going to do. ”
"Well, if you think at the time, even if Zhao's brand itself didn't win. She is also a potential stock, even if she is in a state of depression for the time being, she will make a big difference in the future, and X.S is an example of this before it went bankrupt, winning with high quality and low price and homogeneity. To be honest, it has caused us a certain amount of pressure, but now that we are in a half-dead state, it has helped us a lot. ”
"I've never felt like X.S was a threat or a pressure. ”
"Perhaps, the reason why you and Biotherm haven't clashed head-on with it, although the commodity itself is not necessarily in terms of price, but in that huge market. The price often determines the choice of many people. You know, April, this is my advice to you. ”
"There is no way to do this, in the European and American markets, our brand itself is only a low-end brand, far from reaching the high-end price, and the price difference should not be found from me. ”
"You're right, so if we want to get more revenue and results, then with Zhao and her brand and our alliance, that's the most reliable way. ”
"What you're saying is that I should inform the company executives about what we've discussed. ”
"Don't worry. Zhao talked about it for a day today, and I think now she should go back to the hotel to rest. If I really started to care now, I would have been pulled away a long time ago. ”
"Haha, you're right. Didn't I say hey, Alice, I'm looking for the girl next to me, and I seem to have a very familiar feeling. ”
"Yes, you should know her, the CEO of the shopping street, the second-in-command of Zhao's Shelley company who has participated in many events. ”
"Oh, is the shopping street the sales platform that has risen rapidly and has a total of more than one million members? I've heard of it, but I didn't expect the head to be such a young girl. I thought it was the Zhang next to Zhao or someone else's. ”
"Young people, capable and courageous. But don't underestimate this person, it may be of great help to us. ”
"Alice, when you chose to cooperate with Zhao, did you also consider this level of relationship? The shopping street platform may provide you and my brand sales with a certain boost. ”
"I'm not as complicated as your mind. I only fancy this huge market, you must know that businessmen will only invest and take risks on the basis of seeing profits, as the so-called idea of not seeing rabbits and not scattering eagles, I did hear of the name shopping street at that time, but I didn't pay attention to it at all. ”
"It's called the pride of the Gauls, haha. It's true of you and me. ”
"Yes, maybe there will be a little bit, okay, I should also go and inform Amy, this guy is absent from this board meeting, I don't know how Zhao else to pick it up, and the issue of arranging a director's position for them is also quite frustrating. ”
"Didn't you agree, why do you still feel embarrassed?"
"It's not convenient to say this, if you want to know, go to Zhao's hotel with me, how about it?"
"Forget it, I don't want to see her aggressive performance a second time today. I'm fed up with this guy. ”
"Yes, don't forget the fact that we are in the first place, well, since you don't like it, go back and prepare, I'll discuss the details with Zhao again tomorrow, and I'll see you at the next board meeting." ”
"Okay Alice, I'll see you then, and I'll inform Hugo by the way and let him come back quickly. ”
"You have to worry about the notice, if you knew it earlier, you wouldn't have entrusted this guy, his personality is the same as his ancestors, and he is too anxious. ”
Alice and April each set foot on their own formation, April returned to Biotherm headquarters, the board of directors was temporarily dissolved, this situation is not strange, each time is the person in charge of the respective brand temporarily organized together for a few days, after discussing the new product issues to determine the area and content of their respective responsibilities, then disbanded, each time is also noisy and the neck is thick, are 25% of the share and proportion, so no one wants to let it.
It's a pity that Zhao Lingling's addition this time broke the overall balance, on the one hand, because of the unfamiliarity with the Oriental classical Chinese medicine beauty and herbal plant series, they were all dumb, and on the other hand, because Zhao Lingling's strength seized the initiative of the entire venue in her hands, and even the chairman's position was snatched away, not to mention the right to speak for one or two directors. (To be continued.) )