Chapter 1419: Profiteering from the App Store!
The news that smartphones were sold out in three days shocked the world, and all 8 million mobile phones were sold out in just three days.
As a result, consumers who have not been able to buy smartphones are naturally complaining, but those who have worked tirelessly and queued up a few days in advance to buy a phone are full of a sense of accomplishment and feel that the hard work of queuing is finally rewarding.
Consumers who have bought smartphones enjoy the various functions of smartphones to their heart's content, which is naturally stimulated by consumers who have not bought smartphones, and they frequently write to the official websites of Apple, OPPO, and vivo to ask when the second batch of smartphones will be sold?
Lin Cheng naturally won't let consumers wait for a long time, after all, if hunger marketing is played too much, it is easy to backlash.
And Nokia, Motorola and other mobile phone manufacturers will not sit still, they see that the smartphone market is hot, they will naturally speed up research and development, launch their own smartphones as soon as possible, and join the battle for the smartphone market.
Nowadays, the entire smartphone market is almost monopolized by Lin Cheng, and every smartphone produced can be sold quickly, Lin Cheng naturally asks the mobile phone factory and the Foxconn factory to work overtime and desperately explode production.
Under the principle that people can stop and machines cannot be stopped, all domestic factories that produce smartphones work in accordance with the three-shift and two-shift work system, and the assembly line continuously produces smartphones.
With the continuous production of the three industrial parks day and night, the production of smartphones can reach 300,000 units a day, and the output can reach 9 million units in a month.
Therefore, Lin Cheng set the release date of the second batch of smartphones on February 1, which was only a month after the release date of the first batch of smartphones.
This shows that Lin Cheng is eager to grab money, but even if he knows, other mobile phone manufacturers can't help Lin Cheng for a while, after all, smart phones were only launched in 2007 in the original time and space, and now it's only 2002, with a five-year age difference, their mobile phone research and development plans have to be pushed all over again, and the waste of money and time is very considerable.
Without half a year, or even a year, it is difficult for other mobile phone manufacturers to come up with mature smartphone products, if they are like Nokia in the original time and space, hurriedly take out the old smart phone to fool consumers, but the loss is their reputation, the gain outweighs the loss.
In this unfavorable situation, it is not surprising that some statements that seem rather sour have come out.
"I spent $1,999 on the iPhone, but it didn't do some of the key features that even a $300 phone could do, such as MMS, video recording, custom ringtones, mass storage, full-featured Bluetooth, stereo audio streaming, and so ......on," said Nokia's CEO.
Ericsson's CEO: "On the one hand, it looks like a very good device, easy to navigate and use, but at the same time it has some serious drawbacks. I made a few phone calls and the sound quality varied a lot – when it was like echoing in a bottle 10 years ago, when it was good, it sounded perfectly clear. ”
Motorola's CTO said, "Nothing on smartphones is revolutionary or disruptive. Touch interfaces, motion sensors, accelerometers, anamorphosis, gesture recognition, built-in MP3 players, iFi, Bluetooth 2-megapixel cameras are already being used in the products of mobile industry leaders such as Motorola, Nokia and Samsung. Well, it seems that the initial pricing is $499 and $599, and the minimum 2-year after-sales service agreement seems to be scalable. ”
Although it can be seen from these sour remarks that smartphones do still have some flaws, for consumers: is it ho cares?
As soon as consumers buy a smartphone, they load it into the app store, but the app store installed on the iPhone is not the same as the one installed on the Blueberry and Blackberry.
Apple does not change the true nature of the internal independent kingdom, the iPhone uses its own developed iOS operating system, and only the Apple App Store can be installed on the system; the Blueberry and BlackBerry phones use the Android operating system developed by Google, and only the Android App Store can be installed on the system.
The App Store is a place where Apple and Google provide software developers or large companies to sell their own applications on iPhone, Blackberry, and Blueberry phones, and its names are App Store and The Android App Store.
Program developers can sell their own programs in the app store, and the share ratio is 37%, the developer gets 30%, and the app store gets 70%, which is more black than the starting point of 55%.
But for program developers, it's good to have a platform to sell them programs, and without an app store, they don't even have a 30% profit.
After buying a smartphone, the first thing consumers have to do is to go to the app store and install the program they like on the smartphone.
App stores are called stores, so naturally they don't offer them for free, and consumers have to pay to buy smartphones if they want to play them.
Of course, whether it's a computer or a mobile phone, the most popular app or game, the number one selling app in the Apple App Store and Android App Store is "Plants vs. Zombies" by China's New World Entertainment.
This game is very familiar to future generations, it is a popular puzzle strategy stand-alone game all over the world, needless to say, it was made by Lin Cheng, a traverser.
Over the course of three days, Plants vs. Zombies alone was downloaded 6.15 million times, meaning that 6.15 million of the 8 million consumers who bought smartphones downloaded the game.
The total number of downloads of all programs in the app store is as high as 73 million, including 25 million downloads in the Apple App Store and 48 million downloads in the Android App Store.
The reason why Android is far ahead of Apple is because OPPO and vivo have installed Android app stores on their smartphones, and the two companies have jointly sold 6 million units, which is much larger than Apple's 2 million units.
At an average price of $5 per app, 73 million downloads would generate $365 million in sales.
It is true that the gap between the $365 million and the $11.292 billion for smartphones is huge, and it is also divided into 30% for software developers, but the app store is a business without capital, and it is a long and long business, which is not much worse than selling smartphones!
Not to mention that the Apple App Store and the Android App Store belong to Lin Cheng, these two app stores can at least monopolize more than eighty percent of the world's market share, even if other mobile phone manufacturers also sell smartphones in the future, most of them will have to install these two app stores, and the competitive pressure is much smaller than that of smartphones.