Chen Zier has never thought of using hunger marketing, even if he is a layman, he knows that the best channel for this method is actually to use the Internet, which spreads quickly and widely, and has a large amount of information, and the marketing cost will be greatly reduced.

However, when the official website of Shengshi Group announced that just seventeen minutes had passed, the first city was already out of stock.

No one can be calmer anymore.

In fact, there are many media or so-called experts who have spit out the price of 2999, who will do it to buy such a small thing at this price?

If you only rely on the pitiful channels of the four experience stores, maybe the result is really as those people say, dozens of units a day, dozens of units a day, 120,000 units do not know when they will be sold, but the pudding chain convenience store has tapped countless demand.

Half an hour later, Tianjin became the second city to announce that it was out of stock, and an hour and a half later, Hangzhou and Wuxing were out of stock, both of which were cities with millions of people, with an average quota of less than 8,000 units.

By the end of the morning, the 'out of stock' alarm began to sound in various parts of the pudding map, and the official website of Shengshi has been updating this information.

People who follow this phenomenon don't know how to describe their feelings......

And unconsciously, the conditions for hunger marketing have actually been met: market competitiveness, consumer maturity and product substitution.

That is to say, when the market competition is not sufficient, the consumer mentality is immature, and the product competitiveness is strong and irreplaceable, hunger marketing can play a better role.

Advertising hangs appetites, long queues at the door, and creates hot sales, so that with the continuous announcement of shortages and out-of-stock in various places, the impression that SPOD is hard to find is becoming clearer and clearer in people's hearts.

Chen Zier really sat in the office all day, when the real-time information came one by one, his three points of nervousness became less and less, and unexpectedly, the seven points of excitement became less and less, he was becoming calm, very calm.

In the morning, people will keep coming to report, outsiders may not imagine that Chen Zier, chairman of Shengshi Group, is just drinking tea and reading a book, and all the report results are a "know" in response, no one knows what he is thinking.

At noon, he put on a long black coat and left his seat to eat in the restaurant on the 12th floor, Shi Yangqing and Liang Shengjun followed him, and then there were other executives, Cai Zhaoxi, Qin Ye and others were also there, this is the 'heavenly group' that belongs to the prosperous era, like a gust of wind blowing, and the frequency of everyone's heartbeat is accelerating.

The Ring Building has never been as lively as it is today.

Everybody's focused on the performance of SPODs.

Qianyu, who was far away in the eastern part of the United States, sent him a message to ask about the situation, and it turned out that she was also worried about this incident and couldn't sleep.

The same is true of Yang and Li in Paris. Europe is an important market, but now it is temporarily ignored, but SPOD has long been exposed, floating across the Atlantic, across the Eurasian continent, SPOD has long conquered avid music lovers, there must be people who will go to North America, specifically to buy a SPOD, there are not many such people, but there must be.

In Yanjing, Cai Yifeng and Tan Wanxi went to the outside of the Shengshi Experience Store with Zeng Meifang to watch a queue for purchase.

Ning Ya saw the news channel report on the TV when she was at work, and she could already see the video footage this morning at noon.

Chen Zier prepared these in advance, and if he can't get out for a few hours, then there is a problem.

Glancing blankly at the crowd at the door of the store in Zhonghai City, Ning Ya knew that no matter how much she improved her psychological estimation of Chen Zier, she still underestimated it in the end. For a while, she took the money and felt that it was enough for this life, but now that she thinks about it, she regrets it, she has not seen so much money for too long, even she has actually lost herself for a while, now think about it, if you want to live a wonderful life, you still have to follow Chen Zier.

Qin Yunhan has returned to Zhonghai, because there is inside information, so she knows about it earlier than those who learned the news from the media.

At the headquarters of the Oriental Group, she came to her father's office and informed Qin Dongfang of this.

People his age don't really appreciate the beauty of SPODs.

"Did you buy it too?"

"The relatives at home probably knew that I knew Chen Zier, so they all asked me, so I bought more than 20 units two days ago,"

Qin Dongfang was a little surprised, "Buy so much?"

"I just didn't know what to give a friend as a gift, so I thought it was good, so I bought it, and I used one myself. ”

Qin Dongfang knew what his daughter meant.

Shengshi is signing a strategic cooperation agreement with them, and through this move, she hopes that she can trust her choice.

But he didn't say anything until his daughter was leaving, and said to her back, "It's really amazing, so you can try it." ”

In the Shengshi Science and Technology Park in Pudong, the technicians have fallen into a carnival, especially the dozens of engineers who have returned from E-song, thinking of the efforts and hard work of the past for a long time, some of them have tears of excitement.

Xu Yan's Home Credit cooperated very well, and at 11 o'clock at noon, the company's newsroom put the big news of 'SPOD shortages in many places' on the front page, and the discussion on the Internet forum was always timely and enthusiastic.

Smelly news media reporters have rushed to the headquarters of the Shengshi Group in the Huancheng Building, where Chen Zier is located, and they all hope to interview the people at the center of the storm.

In 2000, such a sales speed was really excessive, as of 5 o'clock in the afternoon, Shengshi Group officially announced the sales data of 40,000 units,

Everyone is a literate person, roughly calculated, a single unit is 2999 yuan, so in nine hours, Shengshi's revenue is infinitely close to 120 million!

What kind of concept is this, and it has more than 100 million yuan in one day!

If you take 'the number of units' as the dimension, many people don't seem to feel anything, but when the unit is converted to RMB, it is completely different!

Chen Zier was surrounded by a group of reporters when he left the Huancheng Building at six o'clock, and several security guards in black suits had been protecting him, so although the reporters were very excited and energetic, they hardly squeezed Chen Zier.

"Mr. Chen, Mr. Chen, what is your comment on the phenomenal sales of SPOD?"

Chen Zier looked calm, smiled, and answered this question very kindly, saying: "I think this is the success of SPOD quality, and it is also the success of the pudding chain convenience store. ”

Yes, people who are active in business, whether they are entrepreneurs or commentators, everyone gradually understands at this time, and this sentence is the most accurate. Many people who look down on the pudding chain and think that it is just a small convenience store have to rethink now, in the era when the channel is king, the pudding chain is simply a nuclear bomb!

In the evening, something even more unimaginable to Chen Zier happened, and it also added another fire to the SPOD.

The CCTV news channel, which is the mouthpiece of public opinion, reported on the sales of this SPOD!

Although the reporting time is calculated by the second, the TV lake has completely presented the scene of queuing up to buy SPODs in many cities and locations across the country, as well as the excited expressions of people holding up the packaging box in the box.

"Today, electronic products are becoming more and more popular, from VCD to Walkman, etc., are constantly changing our lives, in this context, Shengshi Group's SPOD came into being, it is understood that SPOD is a portable music player, it is loaded with 5G hard disk, can hold up to 1000 songs, in the world only Shengshi Group with technology to achieve this, and once released, it caused a warm response among young people such as students, Shengshi Group also created nine hours to sell 40,000 units, an astonishing record of revenue of 120 million, let's take a look at the picture ahead......"