The AWM Building, just across the street from the S.M Building, is a magnificent renovated building that is much better than the shabby and low-cost S.M Building opposite.

On this cloudy day, in terms of appearance, AWM is vibrant, and S.M is a little dull.

In fact, the two have a relationship.

Since its inception, there have been idol groups such as H.O.T, S.E.S, Mythology, TVXQ, superjunior, as well as top solo singers - diva BOA and lyrical king An Yuxi, whose deeds have attracted countless teenagers at home and abroad who love music and dance and dream of embarking on the road to starlight.

Their existence zài, casting the splendor of S.M.

For a long time, S.M Entertainment's reputation among fans and the public has not been very good, just look at the name...... For example, the dissolution of H.O.T., the termination of the contract with Shinhwa and the suppression of Shinhwa, the mutual pinching of fans between their own groups, the "slave contract", and some scandals of violence against artists, the economic scandal of president Lee so-man, and the imprisonment of former representative Kim Young-wook, etc., these incidents broke out in 2004 and almost put S.M in a desperate situation. However, since the reorganization of the board of directors and the second shareholder of the company, one of the founders, Shin Sung-ho, has become the chairman, the situation has improved, the contradictions between the company and its own artists and fans have tended to ease, the treatment of trainees and artists has also improved a lot, and the management of official fans has become more and more standardized...... In general, the current S.M_Town is still present.

S.M's entertainment business is thriving and it is one of the biggest entertainment companies in the music industry.

As the leader of the industry, S.M Entertainment created the model of S.M.P (S.M.Pro) represented by dance music, and the representative figure is Yu Yongzhen, who kidnapped the entire Korean music industry into the chariot of dance music, which is why other entertainment companies especially hate S.M.

YG's president Yang Hyun-seok even stated that S.M's development had murdered the diversity of K-pop, so you can imagine S.M's status in the Korean music industry!

Speaking of AWM, we have to start with one person, that is, An Yuxi, who is known as "super idol" and "lyrical king".

An Yuxi, born on February 20, 1985, that is, the Spring Festival of the Chinese lunar calendar, the first day of the first lunar month, his father is Chinese, his mother is Korean, because his birth place is the United States, so he is an American nationality, he is a Chinese-American, and the soul of Yan Huang flows in his blood.

An Yuxi, who returned from the United States, graduated from Stanford University as a top student, has a natural excellent appearance and a singing voice that is like a natural sound, as well as unparalleled musical talent, it can be said that he is a collection of thousands of favors, and he deserves to be the protagonist!

No matter where such a talent develops, it will flourish, why do you have to come all the way to South Korea? It is rumored that the reason why he returned to South Korea is only because of his childhood sweetheart's sister, Zheng Xiuyan, who was a trainee in S.M Entertainment, and now there is one more, Zheng Xiujing!

Such a reason for love has been recognized by most people, but there are also selfish people who call him "sister control", which is no longer to be said.

In short, the appearance of An Yuxi fills the gap of S.M's solo male singers, and it is also a new beginning for S.M.

After signing the contract, he quickly became popular in the Asia-Pacific region, Europe and the United States with his own strength, and was named the "King of Asian Pop" by Time Magazine, achieving unprecedented brilliant success, and also allowing S.M to get out of the predicament and become the No.1 in the music industry!

He is the first Asian pop singer to appear at the Grammy Festival, known as the "Oscars of Music", and has won five awards in two years, as well as numerous other awards.

He is the founder of AWM and the chairman of AWM Group.

AWM company, now no, now it should be said that it is AWM Group, the predecessor was only a small branch of S.M Entertainment in charge of the film and television department, which is a small company established to expand the film and television business, because S.M is weak in film and television, and his vision is also poor, and he has made several TV series, but there is no achievement, coupled with resource and financial constraints, he has no energy to develop related businesses, so he ********.

Since An Yuxi retired from the music scene, this small company was given to him as a favor, but no one could have imagined that this company, which even the senior management of S.M Entertainment didn't care much about, changed after An Yuxi took over, bringing together a lot of technology and capital from all sides, and becoming today's behemoth, and the rapid development is staggering.

At the beginning, A.L Venture Capital Co., Ltd. provided the support of "NewAngle", one of the four largest newspapers in South Korea, and the cinema chain, as well as the joining of CCM (the full name is CultureCapMedia, whose representative works are the innocent trilogy - "My Little Bride", "Jenny Juno", and "The Innocence of the Dancing Girl"), and then a general meeting of shareholders was held to determine the equity of all aspects and determine the identity of the former president of the "lyrical king" Ahn Woo-seo.

At that time, everyone thought they were all crazy, just a singer, how could he be?

South Korea is a country deeply influenced by Confucianism, some ideas are deeply rooted, and the social status of singers is not very high in the eyes of ordinary people, but the president of a company is different, and the status of the two is simply different.

It was in this kind of questioning that An Yuxi was not affected, and even bought the copyright in unanimous opposition and scolding, and took over the film that had been completed and had a "same-sex" tendency - "The King's Man", as a result, the film dominated as soon as it was released, and the number of viewers exceeded 10 million, becoming the No. 1 box office in the history of Korean film...... This is AWM's first film and AWM's first phenomenal film!

Phenomenal!

These three words are not casually said, the so-called phenomenal level is to cause a phenomenon in society, "phenomenal movie" refers to a movie that many people watch and talk about, and the scale is almost a social phenomenon.

For example, "Avatar" is the most typical "phenomenal" movie, and then for example, my country's TV series "Huanzhu Gege" in the early years.

And, in South Korea, you can use the phenomenal standard, that is, tens of millions of moviegoers!

After the outbreak of "The King's Man", AWM Film and Television was listed in South Korea, and this upstart in the film industry has turned into a large company with a market value of 100 billion, ranking among the top four Korean film companies, this is because CJ, Lotte Entertainment, and Showbox are the three well-deserved giants in the Korean film industry.

Subsequently, the young president of AWM seemed to be not satisfied with the film and television industry, and also reached out to the music industry, his old profession...... But don't forget his identity! He is a well-deserved "lyrical king", who has ruled the music industry for a year! He is called the "big devil" by his peers in the industry, because as long as he is playing songs, he is the first on all the TV stations that hit the charts, and everyone else used to play soy sauce...... That time was a dark time that many singers recalled.

It can be said that he has had an indelible influence on the history of the entire Korean music scene. xh:.74.240.212