Chapter Ninety-Eight: Great Impact
With the fresh release of the revised "Daily Express", the bosses of other major newspapers were unimpressed at first, but after the next day's newspaper sales rankings came out, they could no longer sit still.
In fifth place was the Hong Kong Daily, with a circulation of 95,500 on August 18, Ming Pao in fourth place with a circulation of 113,300, Oriental Daily in third with a circulation of 185,600 copies, and Apple Daily in second place with a circulation of 284,500 copies.
And to everyone's astonishment, on top of these traditional newspapers, there is a name that has not appeared on the list for ten years - "Daily Express", and its circulation is a staggering 388,600 copies.
Mr. Jin read the novel section of "Daily Express" again, and the expression on his face unconsciously became solemn, with his vision, he could naturally see how powerful the novels in the newspaper were, these novels are not excellent, but regardless of creativity, subject matter, and content, they are more than a dozen streets away from the now popular martial arts novels.
Before the revision, the daily circulation of the "Daily Daily" was only one or two thousand copies, but after the revision, it soared to 380,000 copies.
However, Mr. Jin did not have much hostility towards "Tian Tian Kuaibao", after all, "Ming Pao" and "Tian Tian Kuaibao" have different positions, and the readership of "Ming Pao" is the elite class of Xiangjiang society, and the newspaper rarely uses large headlines that shock readers, and there is no "Fengyue edition" of other gossip newspapers, and the layout and color are relatively monotonous, and they tend to use neutral language.
In the Heung Kong newspaper market, even though most young people do not like Ming Pao, many government units and major schools will subscribe to Ming Pao, and Ming Pao has a fixed readership and has never worried about sales.
This can be seen from yesterday's circulation, the circulation of "Ming Pao" has been hovering around 1120,000 before, and the circulation of "Ming Pao" yesterday was 113,300 copies, even if it is slightly lower than before, but the difference is not big.
The reason why "Daily Express" can attract the attention of Mr. Jin is not because of its terrifying sales, but because of the six serialized novels with different styles in the newspaper, each of these six novels is a rare boutique, and any one of them can increase the sales of one or two hundred thousand copies of the newspaper, but these six novels are gathered together, even if Mr. Jin is well-informed, he also feels extremely shocked.
What especially shocked Mr. Jin was that these six novels, except for "Kunlun", which is a traditional new school of martial arts, the other five novels can be said to be the works of the founding school.
Although "Kunlun" did not establish a school, but Mr. Jin especially liked this novel, he could see that "Kunlun" is a novel that intends to pay tribute to himself, similar to his Condor trilogy, the same is a new school of martial arts combining the righteousness of the family and the country, and the writing is also deliberately imitating his own traces.
As for the other five novels, they all have their own characteristics, are of great commercial value, and introduce new genres to the martial arts novels that are gradually declining. For example, the Xianxia novel "Zhu Xian", in fact, "Zhu Xian" is not considered to be a pioneer of the mountain, after all, there were already "Fengshen Bang" and "Journey to the West" in ancient times, and "The Legend of Shushan Wonders" in modern times.
But "Zhu Xian" is touching with emotion, with emotion, the protagonist Zhang Xiaofan's sense of substitution is very strong, and it is easy for readers to follow Zhang Xiaofan's perspective to the ethereal world of Shenzhou, giving people an excellent reading experience.
And "Breaking the Sky" is a different way, directly allowing the protagonist to travel to another world, breaking the constraints of the real world, and the setting of the level of fighting spirit is also very amazing, which always gives readers a sense of expectation to upgrade, and the coolness of pretending to slap the face is even more unstoppable.
Especially the deafening sentence "Thirty years in Hedong and thirty years in Hexi, don't bully the young man to be poor", even if the old man Jin is seventy-three years old, he can't help but feel that the old man is crazy.
"Dragons" tells the story of an ordinary urban teenager who receives an invitation from Kassel College, a private university in the suburbs of Chicago, and embarks on a journey to compete with dragons with Lu Mingfei's classmates on the CC1000 train to Chicago.
Hey, do you feel that "Dragons" is very similar to a certain popular youth fantasy novel in the world, but fortunately, Mr. Jin has not read "Harry Potter", so the book "Dragons" has become a pioneering work in his eyes, especially the combination of real city and magic world, which makes Mr. Jin praise it a lot.
"Ghost Blows the Lantern" is a tomb robbery novel that also makes Mr. Jin feel refreshed, he feels that this novel has the greatest commercial value among the six novels, and once this novel is adapted into a movie and TV series, then the Chinese version of "Raiders of the Lost Ark" will be born.
Not only that, the professional knowledge of tomb robbing described in the novel is even more admired by Mr. Jin, and it perfectly interprets the profound meaning of the 360 lines spoken by our Chinese ancestors, and even the tomb robbers have such professional skills, I have to sigh that our China is really a country full of historical charm!
And what makes Mr. Jin can't put it down is the historical novel "Those Things in the Ming Dynasty", Mr. Jin is very knowledgeable, he naturally understands that although this book is straightforward and humorous, with modern people's rather nonsensical writing to describe the magnificent history of the Ming Dynasty, but combined with the official history, Mr. Jin found that "Those Things in the Ming Dynasty" actually has no major omissions, this is simply a perfect historical popular science book created by God himself!
Although "Daily Express" came from behind to become the distribution champion of yesterday's newspaper, and Ming Pao's circulation ranking dropped by one place, after reading so many wonderful novels that created genres, Mr. Jin felt that it was worth it, and the appearance of these novels would definitely bring a new wind to the declining Xiangjiang literature, and Xiangjiang literature came alive again, which is what Mr. Jin cares about most as the leader of the literary alliance.
And Lin Cheng, the author of "Those Things in the Ming Dynasty" and "Ghost Blowing the Lamp", aroused the curiosity of Mr. Jin, and for a moment, Mr. Jin wanted to call "Daily Express" and invite Lin Cheng, a rookie author, to talk about it, but the novel has only been serialized for the first issue, and it is still unknown whether the quality of literature can continue to be maintained in the future.
……
Mr. Jin has a neutral attitude towards the new version of "Daily Express", but for Li Zhiying, the owner of "Apple Daily", it is tantamount to a bolt from the blue!
Since Lai Chi-ying founded Apple Daily in '95, Apple Daily has secured the title of distribution champion in Hong Kong with its gossip and fun, eroticism, and low quality, and each issue of Apple Daily has sold about 400,000 copies almost every day.
However, after the new version of "Tiantian Daily" officially came out on the street yesterday, except that there was no Fengyue plate, the positioning was almost exactly the same, and the sales of "Apple Daily" fell in response, from 400,000 copies to 280,000, a drop of almost one-third of the sales, which made Li Zhiying not hate "Tiantian Daily" to the core? !
In fact, Li Zhiying has long wanted to buy "Daily Express", Xiangjiang has such a big market, as the "Daily Daily" with the same positioning as "Apple Daily", the relationship between the two can be described as life and death, the reason why "Apple Daily" was able to rise back then was also to step on the corpse of "Daily Express".
Since the rise of "Apple Daily", "Daily Express" is like Wang Xiaoer's New Year's Day is not as good as a year, some time ago Li Zhiying even heard that "Daily Express" fell to the point where it could not be sold for sale, Li Zhiying in line with the principle of businessmen, but also wanted to let "Daily Express" completely bankrupt before buying it, but people are not as good as heaven, he did not pay attention, "Daily Express" was actually bought by the mainlanders he hated the most.
Originally, Li Zhiying still didn't take the "Daily Express" to heart, after all, its new owner was just a hairy boy from the mainland, and the mainlanders knew how to run a newspaper, they would only advocate that the government fooled the people, and maybe there would be a disgusting organ newspaper in Xiangjiang.
Before the revision, the "Daily Express" was half-dead like this, and even if it was acquired by mainland Aberdeen, it didn't seem to have made any changes, but yesterday's revised "Daily Express" caught all the newspapers off guard, and the circulation of the entire 380,000 copies hit Li Zhiying in the face like a slap in the face.
And what made Li Zhiying even more devastated was that "Daily Express" was so rich in content, but the price was only two stewed chickens, this is a loss-making sale, that mainland boy won't be an idiot, right? !
"Boss, the price of "Daily Express" is two stewed chickens, and they can't make back the labor cost at all, they will not be able to hold on soon, we just need to see how he dies, and we don't need to worry too much at all!" In the conference room of the office building of "Apple Daily", an associate editor-in-chief said to Li Zhiying.
"Nonsense!" Li Zhiying got up and scolded loudly with a red neck: "It is your indifferent attitude that makes the salted fish of the "Daily Express" come to life! You also don't investigate who the boss of the "Daily Express" is, that person is the dead mainland boy who has made a lot of money of 600 million US dollars in more than a month, and with him as the backstage, even if our "Apple Daily" goes out of business, "The Daily Express" will live longer and longer!"
"Crazy line! That dead mainland boy must be crazy about the left line! He is simply hurting people with his own book, and he is going to hit other newspapers in Xiangjiang out of the market at a very low price, and then he will dominate the newspaper and media in Xiangjiang! We must not let him succeed, and we must contact all newspapers and media to boycott the "Tian Tian Kuaibao" together!" said an information minister angrily.
"Don't be delusional, due to the same positioning, compared with our "Apple Daily", the circulation of other newspapers will drop by 10,000 or 20,000 copies at most, just like we will drop by more than 100,000 copies. Maybe they will have the intention of letting the "Daily Express" beat us to death, so that they can take the opportunity to divide the circulation share of our "Apple Daily!"
"This can't do this, that can't work, do we have to sit still and wait for death?" Li Zhiying said angrily.