Chapter 131: Brand Effect

"Huh, do you want to drink?" An Yuxi looked over in surprise, saw Kim Zhengming's expression, and pointed to the cabinet opposite, "There is wine in the cabinet, but I haven't drunk it, pour it yourself." ”

"It's okay, I'm not picky about any alcohol, haha!" Kim Jong Myung got up with a smile, went to the bar and picked out a bottle of whiskey, took two lowball glasses and a box of ice cubes, and continued: "...... Have you ever considered moving behind the scenes?"

With that, he walked back, and the crisp sound of ice falling into the low ball glass sent amber liquor pouring in. The orange-red light of the sake is reflected against the clarity of the wine glass and ice cubes, radiating a blurry color.

Looking at him pouring wine and handing it over, An Yuxi took it and said with a smile: "How long have you been holding this question?"

"Uh-" After pretending to think for a moment, Kim Jong-myung shrugged: "Anyway, it's been a long time, and I'm not the only one who has this idea, really, no joke." Holding the wine glass in both hands, he looked at An Yuxi: "People's energy is limited, Yuxi, now we are talking to the identity is not the president and the chief operating officer, not the superior and the subordinate, it is an old man who has been with you for a few years, and I sincerely ask you what you really think!"

Under the gaze of Jiongjiong's blazing eyes, An Yuxi was stunned for a moment, and then, the slightest surprise converged again, just picked up the wine glass, took a sip of the cold and clear wine, and then there was a long silence.

Ahn Woo-seo knew what Kim Jong-myung really wanted to ask.

is nothing more than what he said at the meeting, the news that he was approached by MBC, that he was going to participate in a variety show of MBC, that is, "Infinite Challenge", which has been in the limelight recently.

There was no warning of this news beforehand, and when An Yuxi said it, many high-level executives were very shocked.

As a country with a strong traditional concept, many artists will not continue their previous acting activities after becoming bosses, such as Bae Yongjun and Lee so-man, of course, these are all successful people, but JYP's Park Jin-young is obviously not among them.

As a successful person, in the final analysis, idols and the like do not have a high status in the mainstream concept, and in ancient times, this was called managing a cheap business.

There are no higher status in South Korea than teachers, doctors, and lawyers...... It's all a cliché, so it's no surprise that a lot of management can't change their mindset.

Previously, when An Yuxi starred in the movie, some people already had a lot of complaints, but his identity as a director seems to be blameless.

But if you want to appear in variety shows! You must know that variety shows at this time are not as popular as in later generations, and the main people who participate in variety shows are funny artists and idol singers, otherwise they are some outdated stars. Some people think like this, you are the chairman of our AWM, and you represent the image of the company, the head of a company, a person with a high social status, go out and show up, participate in variety shows and mix with these people, pretending to be stupid and stupid, gags...... Isn't this a disgrace to the company?

This is also the reason why many actors do not participate in variety shows, that is, because of the problem of image, if the image established by years of acting career is destroyed because of a variety show, isn't it self-destruction of the future?

These words, the company's senior management did not dare to say these words in person under the pressure of An Yuxi, so they asked Kim Zhengming, who was closest to An Yuxi, after all, he used to be An Yuxi's agent and had been with him for the longest time.

It was almost dusk, and the sunset burst into the sky outside the window with an unstoppable trend, illuminating the office red.

Rejected the cigarette handed over by Kim Zhengming, Jin Zhengming saw that An Yuxi did not smoke, paused and put the cigarette back, and occasionally there were two faint coughs in the silence, and after a long time, An Yuxi finally spoke, and did not answer immediately, but asked rhetorically: "Brother Zhengming, do you think my actions in the United States this month have caused a big media response?"

Speaking of this, Kim Jong-myung did not hesitate: "Of course it is big, it is bigger than everyone expected!"

He has always thought that Ahn Yuxi's decision to attend Macworld 2007 was a really amazing plan, a layman Korean who was unknown in the workplace, became the CEO of an American start-up Internet company, saved the company from a desperate situation, and single-handedly facilitated the cooperation with Apple in the impossible...... This news is like a super tsunami in South Korea.

AWM did not make any promotion, relying only on the spontaneous media reports, as well as the public's curiosity and desire to learn, so that Ahn Woo-seo and AWM's daimyo almost completely occupied all media platforms in South Korea that month!

The follow-up impact is even hotter, and the direct response is to make the box office of "In Those Years, We Are Together" soar.

Thinking about it, Kim Jong-myung tightened his hands holding the wine glass, and was about to say something, when on the other side, An Yuxi asked: "Why do you think the media is so enthusiastic about chasing this news?"

"Uh......"

"Because I'm not a well-known manager, but I'm leading an Internet company out of the quagmire? No, something like this happens every day in Silicon Valley, maybe those CEOs can't find a partner as big as Apple, but there are more well-known companies than Apple that work with them, why doesn't anyone report on them?"

Kim Jong-myung felt that his thinking was a little confused, and he was stunned and speechless, and on the other side, Ahn Woo-seo asked again: "Or is everything just a matter of narrow patriotic thoughts?" No, my little act is nothing compared to Ban Ki-moon's election as secretary general, but in the month when it was reported most frequently, did Ban Ki-moon's name have a high exposure rate of mine? Does it have a high exposure rate of AWM?"

After a faint rhetorical question, without waiting for Kim Zhengming to respond, An Yuxi had already shook his head: "No!"

…… Yes! No......

Why?

"They pay attention to me, discuss me, and are happy to hype me about my attendance at Macworld2007, and the hype about AWM's participation in Apple's cooperation, not because I satisfy some people's patriotic thoughts, nor how strong my ability is - the audience doesn't care about this!" An Yuxi waved his hand, his expression seemed to be smiling: "Just because, I'm a star and an idol!"

Maybe it's a stereotype, Kim Zhengming suddenly found that the company's top executives, including himself, have always regarded An Yuxi as the founder and leader of the company, and have always thought that the essence of his heated media discussion is because of his management talent, thus ignoring his other identity - star!

Suddenly, Kim Jong-myung understood his subtext.

On the other side, An Yuxi also stretched out his index finger and dotted his chest: "To a certain extent, it can be said that I am speaking for myself! I am the biggest brand of AWM now! Why? Because I am an idol star!"

Kim Jong-myung opened his mouth and wanted to say something, but when the words came to his lips, he found that it was not appropriate to say anything.

"So...... Are you going to keep doing it?" he asked.

"Of course!" An Yuxi nodded, frowned and took a sip of whiskey, the wine glass was casually placed on the coffee table, and a stream of light rippled in the dimness, "Every company needs a brand, an image, in short, it is popularity, AWM is still moving in the direction of erecting a brand, and it is still far from being 'well-known', this situation is caused by many factors, and I can't be in a hurry, but it doesn't prevent me from taking a shortcut." Why not use my own fame and do something that benefits both sides?"

Kim Jong-myung did not know what he should say about this idea, whether it was whimsical or a stroke of genius.

Because there has never been a ...... before In other words, except for US President Ronald Reagan, who used to be an actor, there is no artist, an idol star, who is thriving in another industry with such a large span of acting, and there is no object for reference, so whether it is feasible cannot be determined. If you can really come up with a plan, this will probably be the most bizarre packaging plan in the entertainment industry - the packaging of celebrities is targeted, and those who urgently need to become famous need to self-destruct their image, and the more fierce the material, the better; those who become popular overnight must convey a steady message to the public, do things in a high-profile manner, and be a low-key person; those who are trapped in a corner must do the opposite, be brave and diligent, and break through themselves; those who go to the top must also package a superstar bearing, and they must not fall into value......

According to An Yuxi's concept, this plan may be the first artist in the world to bind his personal image to his corporate image.

Packing out a ...... Uh, the CEO of an entertainment giant?

Kim Jong-myung smacked his lips, always feeling weird.

Seeing his strange expression, An Yuxi, who knew what he was thinking, scolded with a smile: "What is the plan?" Occasionally, it's just a matter of doing it. That's all for today, it's not too early, you can rest!"

Kim Jong-myung had no choice but to leave.