Chapter 13 Anchor Levels
After lunch, and resting for a while, at about half past two, Mother Lin went out to the small shop and started her afternoon work.
After Mother Lin went out, Lin Chen was not idle, and started the live broadcast again.
Different from the morning, the number of anchors who started broadcasting in the afternoon has increased significantly, and some middle and senior anchors who have long been well-known have a fixed live broadcast time after two o'clock. With their broadcast, the number of viewers on the Panda live broadcast platform has also increased a lot.
Seeing this situation, many anchors are gearing up, hoping to snatch a piece of cake. For ordinary rookie streamers, after two o'clock to before seven o'clock in the evening, it is the most suitable battlefield for them.
During these five hours, big anchors rarely appeared, and more of them were intermediate and senior anchors.
According to Lin Chen's understanding, if the anchor circle is graded, more than one million people are well-deserved big anchors, they are all famous big names in the anchor industry, and they are also the pillars that major platforms prioritize, and every time they sign a contract, it will cause a shock in the industry.
In addition to their high popularity, the more obvious feature of big streamers is the large number of die-hard fans. As soon as they start broadcasting, viewers will flock to their live broadcast room and will not be affected by other anchors.
This is also the main reason for the special status of big anchors, each of them has millions of fans behind them, unless the big anchor dies himself, it is difficult to be given up by the audience. Where the anchor is broadcasting, the audience will follow.
Of course, there is also a hierarchy between the big anchors, but that level is too far away from Lin Chen, and he doesn't have much of a concept. Compared with the bigger anchors, he has a deep understanding of the level below the big anchors.
Under the big anchors, there are also senior anchors, intermediate anchors, junior anchors and non-stream anchors, like big anchors, there is only one criterion for distinguishing the anchor level, and that is popularity.
The popularity value of senior anchors is between 500,000 and 1 million, and this anchor is well-known in the entire live broadcast circle, with his own live broadcast style, and also has a certain number of fans, which is the high-end power of each live broadcast platform and one of the powerful tools for the platform to retain audiences.
Many times, the audience can't tell the difference between a senior anchor and a big anchor, thinking that the popularity of a big anchor is about the same as that of a senior anchor, and even in some periods, the popularity of senior anchors far exceeds that of a big anchor, so some senior anchors are regarded as big anchors.
In fact, this is not the case, and there is a clear difference between a high-level streamer and a big streamer.
The most direct difference is naturally the contract, the treatment that big anchors can enjoy, senior anchors can't enjoy it, and it's far inferior in terms of income. The annual income of big anchors is at least 10 million, and the annual income of senior anchors is only half of that of big anchors.
The reason for the difference, in addition to the lack of audience stickiness, is mainly due to the positioning of them in the live broadcast industry.
Big anchors detached themselves from a live broadcast platform and began to enjoy some star treatment, in addition to the live broadcast circle, they were eligible to participate in various commercial performances, and their fame began to spread to the outside world.
Senior anchors do not have the influence of big anchors, and the foundation lies in the live broadcast room and the live broadcast platform, and they will fall if they leave the live broadcast platform.
For the live broadcast room, it is very difficult to go from a senior anchor to a big anchor, which is tantamount to a fish leaping into the dragon gate. If you succeed, you will turn into a dragon, and if you fail, you may fall into a place of no return. To be able to become a big anchor, ability, means, perseverance, IQ, luck, all are indispensable.
Below the senior anchor is the intermediate anchor, and the popularity of the intermediate anchor is between 200,000 and 500,000. In the entire anchor level, the intermediate anchor is the most comfortable stage.
They are already popular enough to prove themselves with their strength, and they don't have to worry about being replaced by other newcomers like junior anchors, and their annual income has stepped up a ladder and entered the middle class.
All they have to do every day is live and occasionally surprise the audience. There won't be too much to worry about, and there won't be too much stress.
is different from the above stages, junior anchors are the most stressful stage, after hardships, they have increased their popularity to between 50,000 and 200,000, have the opportunity to sign a contract with the platform, and get a fixed salary every month in addition to gifts, and similarly, in order to maintain their current treatment, they need to rack their brains.
The audience is easy to like the new and hate the old, they do not have the mature style of intermediate anchors, nor do they have the fixed audience of senior anchors, let alone the influence of big anchors. They are newcomers who have just stepped into the live broadcast circle, and they have not yet gained a firm foothold in the live broadcast circle.
Not to mention that the status is not stable, there is a group of newcomer anchors behind you, you chase me, and want to climb up on their corpses.
It's not an exaggeration to say that they stand on their corpses and climb up, and newcomers usually choose to imitate a certain streamer in order to increase their popularity and get more attention. If it's a big anchor or an intermediate anchor or above, don't worry, they have a fixed support audience, even if they are imitated, it won't have much impact.
After all, there are people who imitate my face, but no one can imitate my face.
Junior anchors can't, they can have more than 50,000 popularity depends on certain characteristics, and after those characteristics are learned by newcomers, they may be eliminated. You must know that the blue is better than the blue, and there is a saying that the back waves of the Yangtze River push the front waves, and the front waves die on the beach.
Behind them is a group of back waves who want to shoot them to death, how dare the junior anchors relax, they have to think about the live broadcast content every day and think about how to bring freshness to the audience.
Under the junior anchors, there are non-streaming anchors, non-streaming anchors have no contract, no popularity, no attention, and even no characteristics, they are newcomers who have just stepped into the live broadcast industry with longing, and they have no advantages except for momentum.
There is no doubt that Lin Chen is one of the non-mainstream anchors, and he is also the non-mainstream anchor among the non-streaming anchors. is also not in the stream, and there is still a big difference between no popularity and thirty or forty thousand popularity.
Even if he didn't enter the stream, Lin Chen was not discouraged. The big anchor also started from not entering the stream, as long as he worked hard, he believed that he would definitely be able to get a contract and enter the live broadcast hall.
It's a pity that reality hit him hard again, the live broadcast was in the afternoon, for a full four hours, Lin's father and Lin mother had already closed their stalls and gone home, and his popularity value still did not break through double digits, and there were only 6 viewers at the most popular.
"No, I broadcast live for eight hours to attract six viewers, and only three viewers subscribed, I don't believe that other anchors will be so miserable, there must be some live broadcast methods I don't know!" After the broadcast, Lin Chen couldn't help but think.
He sometimes watches live broadcasts, has some understanding of the live broadcast room, and has also seen many newcomers live broadcasts. Although it is more difficult for newcomers to get ahead, there are still a few people who are in this situation.
Eight hours, six viewers, three subscriptions, no matter how you look at it, it's not normal. He is not so cold that he doesn't talk or interact with the audience, he has done everything he should do, and there must be a reason why he still can't attract the audience.
"It would be nice if there were senior anchors to guide me!" At this time, he regretted that he was too anxious to start broadcasting, if he added some anchor groups and learned some experience before broadcasting, the effect would definitely be better.
But it's not too late, before eating, he began to search for the anchor group on QQ, and sent an application to several anchor groups with a large number of people.