Chapter 968: Fashion Guide

If you talk about music talent shows in the last life, it must be "The Voice of China".

Talent shows have been popular in the entertainment industry for a long time.

Such a show is very popular with the audience, on what basis?

Because talent shows all come from the masses and go to the masses.

The people who go to participate in the show are ordinary people, unpopular, no background, as long as you are talented and capable, you will be given a stage to show yourself to the audience.

There is no need to see which celebrity's relatives and friends, which celebrity's sons and daughters, of course the audience likes to see it.

And such a show is most likely to make ordinary people famous overnight and receive thousands of attention overnight.

For things like becoming famous overnight and getting rich overnight, the people who eat melons are the most willing to understand. Otherwise, if you see who wins the lottery, the news media will not be the first to report it.

It's all the same.

Variety entertainment shows captured this mentality of the audience, so the talent show was born.

To say that the first talent show that swept the entertainment industry in the last life was Super Girl, Happy Boy.

These two programs can be said to be the vanity of young boys and girls at that time.

Whether it is from the dress or hairstyle of Supergirl Fast Man, or even the neutral style that was particularly popular at that time, there will be a large number of imitators.

And at that time, it was also the stage when the funeral love family was prevalent.

So this show is popular with the youth of the post-90s and post-80s.

This show has also cultivated a large number of rookies in the music scene, such as happy boys Zhang Jie, Hua Chenyu, Li Xingliang, Yu Haoming, Ou Hao, etc., have become new forces in the music scene.

And super girls are even more popular, Zhang Hanyun in 04, An Youqi, etc., Li Yuchun, Zhou Bichang, Zhang Liangying in 05, Shang Wenjie and Tan Weiwei in 06, Yu Kewei and Liu Xijun in 09 are all powerful singers in the music scene now.

In addition to catering to the audience's appetite, one of the main reasons why this kind of show stands out among the major talent shows is that this kind of program subverts some traditional rules, does not conform to the rules, and can be surprisingly upright.

Therefore, Xu Qing has to deal with Yu Chengwan's "Who Fights" this time to come up with a program that is different from the past and breaks through the previous routines.

Xu Qing, a fast man and superwoman, has also considered it, but after all, the times are different. In this world, the environment in which people live and the people they come into contact with are all relatively fast men and super women, and the era in which they live is very advanced.

Although it can't be compared to the previous life, in this era, you will have a funeral love family style.

It is obviously not in line with the development trend of the times, after all, the funeral period is a kind of manifestation of adolescent boys and girls who are rebellious, and they follow the trend and do it.

Therefore, Xu Qing will not choose this kind of program according to the trend of the development of the times.

Since we have to catch up with the trend of the development of the times, we have to innovate. Then it has to be the voice of China.

The Voice of China completely broke some of the routines of the traditional draft.

The first is that the program re-establishes the "sound" standard, and there is only one criterion for all students: voice.

Each judge has his back to the audience, so the judges can only hear the voices of the contestants and have no idea what they look like.

This avoids the problem that some judges in the past made conclusions based on the appearance of the contestants. It also makes the audience more and more addicted to watching.

In an era of looking at faces, the selection is based on strength without looking at appearance, and there is no doubt that such a show is more than a little attractive to the audience.

The second is that only the judges are qualified to select the contestants in traditional talent shows, and the rights between the judges and the contestants are one-way, while "The Voice of China" puts forward the concept of "double selection".

Such a concept of double selection gives the contestants power on this stage, and also makes the masses feel that this show is a kind of respect for the contestants.

Respect for the players is respect for the general public. Such a humane program is of course the object of popular among the masses.

This last point is that "The Voice of China" is different from traditional talent shows, and star mentors will perform together with students.

This requires the instructors to be talented in this industry, to really understand music, and to be able to guide and help the players.

It's not like some variety shows, the purpose is to sensationalize.

Find a star or an actor in a sketch who only knows a little bit about the professional knowledge of the show, what are you talking about.

Such an actor either uses his appearance to sell his good will, or he uses his strange character who pretends to be crazy and stupid to compete for favor, of course, such a variety show goes against the original intention of selecting newcomers.

Even the newcomers selected are just vases or stunned.

Therefore, the mentor in "The Voice of China" also really understands music and can sing with the contestants, so the people-friendly mentor is of course also loved by the public.

In addition to these main aspects, the name "The Voice of China" is also a great selling point. From the name, the audience can understand the main features of this show, and the contestants are selected solely by their voices.

And in the previous life, the name "The Voice of China" was copyrighted, and it was the name given by Xia Chen'an, the director of Zhejiang Satellite TV at the time, which was relatively simple and catchy.

Therefore, whether it is in line with the trend of the times or in line with the perspective of finding a new way and independent innovation, the program "The Voice of China" is currently the most suitable for all of Xu Qing's requirements.

Xu Qing has read the script of Yu Chengwan's "Who Fights", and I have to say that Yu Chengwan is really old. There is no breakthrough and innovation in "Who Fights", but on the basis of the traditional program, some more newcomers who are currently popular have been added.

Of course, relying on the newcomers who are currently popular to gain the love of the audience. This is a common routine and technique in the entertainment industry.

is like why the "Happy Camp" in the previous life is always sought after by the younger generation.

In addition to the hosting power and the strong TV station, that is, "Happy Camp" will always invite the hottest newcomers at the moment.

You can't criticize the variety show entertainment method of the patient's family, after all, this is also the shortest way to win the audience's love.

And Yu Chengwan was also forced to spend a lot of money this time, and spent a lot of money to invite so many artists.

Listening to Wang Yanxin's meaning, Yu Chengwan basically issued a military order with his superiors this time.

After all, if it takes Su Feng TV to create two works with such a big amount of blood, if it still can't win the love of the audience, Yu Chengwan, the gold medal producer, will have to roll up and leave.

Xu Qing's ultimate goal this time is to win Su Feng TV, so Yu Chengwan's first step must be taken well.