Chapter 885: The Opponents Who Were Played With
"Mr. Lin, should we cancel the purchase restriction measures immediately? Now that there is no shortage of parts and equipment, and the workers have been salted for more than half a month, it is a good time to explode production and sales!" Shen Wei came to Lin Cheng's office and suggested to Lin Cheng.
"Don't rush, press again. Lin Cheng said lightly: "Think about it, when we usually go shopping, don't we often see some shops full of banners and slogans of 'The last three days, the blood loss is cleared'?"
In fact, these shops are still open three days later, and the slogan 'Last Three Days' is still hanging in good shape, three days later, three days later, three days later, maybe three years later, we will visit this street again, and this store with only the last three days will still exist. ”
Shen Wei suddenly said: "I understand, Mr. Lin is asking those media who sing about vivo to advertise for us for free, and consumers always think that our vivo mobile phones are about to be sold out, so they come to buy them one after another."
But our vivo mobile phones are constantly on the shelves for sale, and after media rendering and spontaneous 'hunger marketing', consumers will fall into our hub and have been snapping up our vivo mobile phones.
As a result, the sales of vivo mobile phones have always been in short supply, and those domestic and foreign mobile phone manufacturers who are waiting for vivo to stop production and close down are really dumbfounded, seeing that vivo is going to fall, but we are always not falling. ”
"Hahahaha!" Lin Cheng laughed and said, "You understand now, just let those opponents live in the sweet dream of vivo fast pills, it's best that they never wake up!"
"Hey, hey. Shen Wei also laughed a few times, and then asked: "Is the purchase restriction measure of vivo stores still going on?"
Lin Cheng thought for a while and said: "The purchase restriction measures will continue obviously, but in the actual process, we can secretly supply more, after all, at this time, no matter how many mobile phones we put on the shelves, hungry consumers will be swept away, these are all money, of course, the more the merrier." ”
Shen Wei smiled: "I understand, according to the previous practice, a certain store was originally limited to 500 mobile phones today, but we can secretly send him 800 units, and before we know it, there will be 300 more shipments, and the opponents and consumers are still in the dark."
It's just that when we do this, it seems that we are suspected of deceiving consumers, and if some media outlets are angry and deliberately slander us for deceiving consumers, how should we deal with it?"
Lin Cheng nodded and said: "Your concern is not unreasonable, the media is proud of itself, if we use it in vain without knowing it, it is very likely that they will attack us en masse."
However, since the outside world about the fact that our vivo supply chain was cut off and the news that the vivoR1 mobile phone was going to be discontinued, our vivo company has never responded to the authenticity of these news on the surface, saying that we have deceived consumers, and we can send lawyer letters to these demonic media in minutes.
In addition, from now on, all slogan notices related to purchase restrictions in vivo stores will be removed, and salespeople are not allowed to respond to any topics related to vivo's purchase restrictions. ”
Shen Wei responded with a smile: "Mr. Lin, I understand, in short, we vivo have always adhered to the attitude of not responding, even if it is to deceive consumers, it is also the media's spontaneous misleading, and it has nothing to do with our vivo." ”
Lin Cheng smiled, everything was in plain sight.
……
On August 20, there seemed to be no change outside the vivo store, but the purchase restriction notice posted on the wall of the store had been torn up completely.
Whether it is domestic and foreign mobile phone manufacturers, mass media, or consumers, they all automatically and consciously count down to vivo, calculating how many days vivo can support.
At Nokia's Greater China headquarters, Stevenson suddenly remembered that they calculated vivo's shipments half a month ago, and August 20 should be the approximate date for vivo to stop production, so he found Manager Wang, who was in charge of monitoring vivo, and asked if vivo had stopped production today.
Manager Wang replied: "Your Excellency President, it may be because of the implementation of purchase restrictions in vivo stores, the day of vivo company's suspension of production will be a few days later than we estimated, but I think they will hold on for a long time, I estimate that they will stop production in about three days at most."
No, the staff of the marketing department reported that all the stores of vivo have torn up the purchase restriction notices posted at the door, presumably they should be preparing for the sublease of the store, after all, vivo is about to go bankrupt and go bankrupt, and these stores should be rented to other merchants. ”
Stevenson nodded: "I see, then let them survive for a few more days, in order to run vivo out of bankruptcy, we Nokia have spent a lot of manpower, material resources and favors, and it is time to harvest." ”
Manager Wang said: "If there is news of the suspension of production of vivo, I will definitely report it to His Excellency the President as soon as possible." ”
Stevenson smiled, "Then I'll wait for your good news." ”
It's not just Nokia that's paying attention to vivo, Motorola, Ericsson, Siemens, Sony, ...... and other foreign first-line manufacturers, as well as Kewang, Xia Xin, BYD, Panda, Bird and other domestic mobile phone manufacturers are also paying attention, they are all looking forward to vivo to stop production and close down as soon as possible, and they can step on vivo's corpse to rise.
Although Vivo only has a life span of two months, it has jumped out of a huge market to mobile phone manufacturers at home and abroad, and mobile phone manufacturers at home and abroad have said: Thank you, kill you!
……
On August 23, Stevenson asked again whether vivo had ceased production, and although Manager Wang was a little apprehensive, he still responded with a smile: "It's almost over, I think vivo shouldn't last a few days!"
On August 26, Stevenson asked about vivo's current situation for the third time, and Manager Wang couldn't help wiping the sweat on his forehead and replied: "vivo must have stored some parts and equipment before, and now they should use the inventory at the bottom of the box, Your Excellency President, you can wait for a few more days." ”
On August 29, Stevenson asked about vivo's situation for the fourth time, and his tone was already mixed with a trace of impatience, and Manager Wang said with a little trembling: "vivo may want to make up a full month's sales, and after August, they should stop production." ”
Time is long, fleeting, vivo company has been struggling to breathe, still continues to live, in the curse of countless people, vivo company is like an unbeatable little strong, always standing.
On September 4, vivo announced that the shipment of vivo R1 mobile phones reached a record high of 2 million units in August, with a monthly revenue of more than 4 billion.
As soon as the news came out, a stone suddenly stirred up a thousand waves.
At this moment, no matter how sluggish the opponent is, they have already realized that they have been tricked by vivo!